Theoretical and Methodological Approaches to the Formation of Prices of Company Теоретико-методические подходы к формированию цены предприятия

The article deals with the theoretical and methodological principles for the price formation during the period of market relations. Theoretical and methodological basis of the study served as the theory of marketing and scientific methods of scientific knowledge. In order to justify the high level of scientific accuracy to the definition of the strategy and tactics of pricing has been investigated the concept of "price policy", "pricing strategy" and "pricing tactics" as the result revealed differences in some of these concepts by scientists of the field of research, which suggests a certain ambiguity about in the interpretation of certain concepts. An association between has been established these concepts. Supporting the claim that the price strategy is a means of achieving competitive strategies of the company, and pricing is an element of marketing. In addition, for effective pricing there is a need to introduce a systematic approach, which is a well-structured scheme of the formation of the strategy and tactics of pricing in marketing with certain components of the system, the interrelation and the logical sequence of which may be the key of successful result in the formation of pricing mechanism in the system of strategic marketing. Requested to carry out the practical pricing activities of modern enterprises with marketing point.<br>В статье рассмотрены теоретические и методологические положения стратегического формирования цены в период рыночных отношений. С целью обоснования высокого уровня научной точности в определении стратегии и тактики ценообразования, были исследованы понятия «ценовая политика», «ценовая стратегия» и «ценовая тактика», в результате чего были выявлены различия в определении данных понятий, что позволяет говорить об определенной неоднозначности в их толковании. Была установлена взаимосвязь между данными понятиями. Подтверждается, что ценовые стратегии являются средством достижения конкурентных стратегий фирмы, а ценообразование представляет собой элемент маркетинга. Кроме того, для эффективного ценообразования существует необходимость применения системного подхода, который представляет собой четко структурированную схему процесса формирования стратегии и тактики ценообразования в маркетинге с отдельно установленными компонентами системы, взаимосвязь и логическая последовательность которых может стать залогом успешного результата в формировании механизма ценообразования в системе стратегического маркетинга. Предложено осуществлять практическое ценообразование в деятельности современных предприятий с позиции маркетинга

The features of the spatial structure of the gramicidine A-cesium complex

AbstractEarlier obtained two-dimensional 1H-NMR spectroscopy data were used to analyze the spatial structure and conformational mobility of the double right ↑↓ ππLD7.2 helix of the complex formed by gramicidine A and Cs+ ions in an organic solvent (a chloroform-methanol mixture). Analysis of the experimental data permitted the determination of a set of conformations for each of the high-mobility residue side chains in the solution. The energy refinement of the most probable conformation of the double right ↑↓ ππLD7.2 helix was made and conformational rearrangements of the tryptophan residue side chain were studied in detail

ПОСТРОЕНИЕ МОДЕЛЕЙ ИЗМЕНЕНИЯ ВАЛЮТНОГО КУРСА НА ОСНОВЕ АНАЛИЗА ФУНДАМЕНТАЛЬНЫХ ПОКАЗАТЕЛЕЙ

The article deals with analysis of economic fundamental data and the issue of modeling of change in exchange rate EUR/USD. On the basis of statistical methods from the analysis was developed a model which helps to predict the range of currencies.В статье проводится анализ фундаментальных показателей экономики, исследуется вопрос моделирования изменения валютного курса EUR/USD. На основании статистических методов анализа разработаны модели, позволяющие прогнозировать движение курса на валютном рынке. Представлен анализ построенных моделей

MODELING EXCHANGE RATE CHANGE BASED ON THE ANALYSIS OF FUNDAMENTAL INDICATORS

The article deals with analysis of economic fundamental data and the issue of modeling of change in exchange rate EUR/USD. On the basis of statistical methods from the analysis was developed a model which helps to predict the range of currencies

Cryogenic scanning tunneling microscope with a magnetic coarse approach

SCOPUS: ar.jinfo:eu-repo/semantics/publishe

Polarization exchange of optical eigenmode pair in twisted-nematic Fabry-Pérot resonator

The polarization exchange effect in a twisted-nematic Fabry-Pérot resonator is experimentally confirmed in the regimes of both uniform and electric-field-deformed twisted structures. The polarization of output light in the transmission peaks is shown to be linear rather than elliptical. The polarization deflection from the nematic director grows from 0◦ to 90◦ angle and exchanges the longitudinal and transverse directions. Untwisting of a nematic by a voltage leads to the rotation of the polarization plane of light passing through the resonator. The polarization exchange effect allows using the investigated resonator as a spectral-selective linear polarizer with the voltage-controlled rotation of the polarization plane

Polarization exchange of optical eigenmode pair in twisted-nematic Fabry-Pérot resonator

The polarization exchange effect in a twisted-nematic Fabry-Pérot resonator is experimentally confirmed in the regimes of both uniform and electric-field-deformed twisted structures. The polarization of output light in the transmission peaks is shown to be linear rather than elliptical. The polarization deflection from the nematic director grows from 0◦ to 90◦ angle and exchanges the longitudinal and transverse directions. Untwisting of a nematic by a voltage leads to the rotation of the polarization plane of light passing through the resonator. The polarization exchange effect allows using the investigated resonator as a spectral-selective linear polarizer with the voltage-controlled rotation of the polarization plane

Gunyakov_OL2017_Supp.pdf

Supporting Information for<div>"Bisector effect in twisted-nematic Fabry-Perot cavity".<div><div>The parameters used in the calculations using equation (1) (Figs. 2b, 3, and 4) are presented.</div></div></div