ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)

Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam

Teaching competency of Secondary School Teachers: Practical Survey in The North Mountainous Area of Vietnam

Education is the foundation of science and technology development, human resource development to meet the needs of socio-economic development. The teacher is the one who organizes, guides and controls the teaching process and the teaching capacity of teachers determines the quality of education. Teacher training is a key task of schools and the education and training sector. There have been many domestic and foreign studies on teacher training, fostering teaching competence for teachers and management in order to improve the quality of fostering teaching competence for teachers. The paper uses survey method and analyses the results of other research in order to clarify the related issues. The sample has 240 teachers from 6 mountainous provinces in the North of Vietnam, the interview as well as some questions have been designed in the form of both online and paper forms. The results showed that we need to pay more attention to the assessment of teachers' teaching capacity, espeacially teachers of Northern montainous areas. The question mentioned in the article is that although the orientation of teaching towards student capacity development has been applied by many schools and is quite effective, however, the problem of designing and organizing teaching according to the direction of capacity development is a big problem, which means that the teaching capacity of teachers needs to be paid more attention, especially teachers in remote areas

Development Of Lecturers At Universities Of Technology Education Belonging To The Ministry Of Labour, War Invalids, And Social Affairs

The trend of socio-economic development, the industrialization and modernization of the country, and the industrial revolution 4.0 have led to many changes today. Breakthroughs align with the above context in the fields, especially education and training. In particular, the lecturers are one of the decisive factors for the success of education and training. In addition, science and technology have made great strides, placing strict requirements on high-quality technology and human resources. Therefore, the lecturers in general and at technologyand pedagogical universities must be developed according to the competency approach. Thus, meeting the training process's requirements creates high-quality technologyhuman resources. In recent years, the development of lecturers has been paid special attention by the technologyand pedagogical universities of the Ministry of Labor, War Invalids, and Social Affairs and achieved specific results. However, there are still many things that could be improved. Limitations: The specific competency framework of the lecturers has not been developed, the faculty capacity development has not been focused, the recruitment and use of lecturers are still ineffective, the appointment of lecturers going to study to improve qualifications still has many shortcomings, there are no appropriate sanctions to manage lecturers, especially highly qualified lecturers; The examination and evaluation of lecturers are not focused, the pressure on lecturers to train themselves is not high, the screening of cadres lacks a basis. Based on the current situation of developing lecturers at the technologyand pedagogical universities of the Ministry of Labor, War Invalids, and Social Affairs, the article proposes some solutions to improve the effectiveness of this work

ASSESSING CONSUMER BEHAVIOR TOWARDS FISH SAUCE PRODUCTS BY USING FOOD CHOICE QUESTIONNAIRE

This study aims to assess Vietnamese consumer behavior towards fish sauce product. It consists of two experiments. In the first experiment, consumer concept was explored using word association method. It was performed on 300 Vietnamese consumers with the prompt word as “fish sauce”. The data were analyzed by a triangulation method. The results evoke six factors associated with fish sauce as Sensory Appeal, Health, Price, Convenience, Traditional Value, Quality and Safety. These findings were the starting point for a modification of food choice questionnaire (FCQ) adapted to fish sauce product. In the second experiment, the modified FCQ with 18 items was used to assess the consumer behavior. The survey was performed on 300 Vietnamese consumers. The data were analyzed by using Exploratory Factor Analysis and Confirmatory Factor Analysis. The obtained model with five factors was adapted to fish sauce for Vietnamese consumers ( = 1.67, GFI = 0.93, CFI = 0.92, RSME = 0.47). In this, Sensory Appeal is the most important factor which might affect consumer food choice motivations. We expect that these results will be useful for the local manufacturers who want to develop traditional food products and/or enlarge national market

AUDIT JUDGMENT: AUDITOR EXPERTISE, COMPLIANCE PRESSURE, AND TASK COMPLEXITY (Empirical Study of Auditors Working in Public Accounting Firms in the City of South Jakarta)

This study aims to analyze and obtain empirical evidence about the effect of auditor expertise, compliance pressure, and task complexity on audit assessments. This type of research is quantitative descriptive.The study population was auditors who worked at the Public Accountant Firm in the City of South Jakarta as many as 42 respondents. The sampling technique uses convenience sampling technique. Testing the hypothesis used is multiple linear regression which is processed using the IBM SPSS version 25 software.Based on the results of partial hypothesis testing shows that auditor expertise has an influence on audit assessment, but compliance pressure and task complexity do not have an influence on audit assessment. Based on the results of simultaneous hypothesis testing of auditor expertise, compliance pressure and task complexity have an influence on audit judgment. Keywords: Auditor Expertise, Compliance Pressure, Task Complexity, Audit Judgmen

EAST SEA POLICY OF THE UNITED STATES IN THE CONTEXT OF THE US-CHINA COMPETITION

The East Sea has a vital position for maritime powers worldwide and is a crucial point of strategic competition for significant countries. Currently, the East Sea is where many fierce disputes over sovereignty, sovereign rights, and jurisdiction occur between coastal countries because the views and interests of each side are far apart, and they need help finding a consensus on how to solve the problem. The US interests in the East Sea include diverse interests in freedom of navigation, economics, politics, military, and security. The article aims to systematically analyze and explain the US policy towards the East Sea issue since the US Administration announced the Pivot to Asia-Pacific strategy. The US foreign policy towards the East Sea has changed in the direction of increased US involvement in response to rising tensions over disputes, especially towards increased interests of China in this region. Although the United States does not take sides in sovereignty claims, it nevertheless increases its involvement in the issue, focusing on peaceful control of claims and resolving disputes through peaceful negotiation measures.

POTENTIAL BENEFITS OF ARBUSCULAR MYCORRHIZA FUNGI IN SUSTAINABLE AGRICULTURAL CULTIVATION

The Arbuscular Mycorrhiza fungi have a mutualistic relationship with 80% of terrestrial plants. Arbuscular Mycorrhiza fungi are considered as a biofertilizer source because of their positive effects on plant growth and productivity They can help to reduce the amount of chemical fertilizers by up to 50% due to their ability in enhancing crops to uptake mineral nutrients efficently such as nitrogen, phosphorus, potassium, calcium, zinc. . . thereby increasing crop yield. Moreover, this endosymbiotic fungus also shows its potential as a biopesticide due to its ability to biologically antagonize a wide range of fungi, viruses, and nematodes, which cause diseases on plants. Besides, Arbuscular Mycorrhiza fungi also help plants to resist to abiotic streeses such as drought, salinity, and toxicity of heavy metals. The glomalin compound secreted by mycorrhizal fungi has the ability to bind tiny soil particles together to form a stable soil structure and aggregates, helping to improve soil qualitỵ Thus, Arbuscular Mycorrhiza fungi have a high use potential in sustainable agricultural development under the context of climate change such as drought, salinity intrusion

DECOLORIZATION OF AZO DYES BY PURPLE NON-SULFUR BACTERIA

Joint Research on Environmental Science and Technology for the Eart