9 research outputs found

    News endorser influence in social media

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    Social networking sites have become an online realm where users are exposed to news about current affairs. People mainly encounter news incidentally because they are re-distributed by users whom they befriended or follow on social media platforms. In my dissertation project, I draw on shared reality theory in order to examine the question of how the relationship to the news endorser, the person who shares news content, determines social influence on opinion formation about shared news. The shared reality theory posits that people strive to achieve socially shared beliefs about any object and topic because of the fundamental epistemic need to establish what is real. Social verification of beliefs in interpersonal communication renders uncertain and ambiguous individual perceptions as valid and objectively true. However, reliable social verification may be provided only by others who are regarded as epistemic authority, in other words as someone whose judgment one can trust. People assign epistemic authority particularly to socially close others, such as friends and family, or to members of their in-group. I inferred from this that people should be influenced by the view of a socially close news endorser when forming an opinion about shared news content but not by the view of a socially distant news endorser. In Study 1, a laboratory experiment (N = 226), I manipulated a female news endorsers social closeness by presenting her as an in-group or out-group member. Participants opinion and memory of a news article were not affected by the news endorsers opinion in either of the conditions. I concluded that the news article did not elicit motivation to strive for shared reality because participants were confident about their own judgment. Therefore, they did not rely on the news endorsers view when forming an opinion about the news topic. Moreover, the results revealed that participants had stronger trust in the news endorser when she expressed a positive (vs. negative) opinion about the news topic, while social closeness to the news endorser did not predict trust. On the one hand, this is in line with the social norm of sharing positive thoughts and experiences on social networking sites: adherence to the positivity norm results in more favorable social ratings. On the other hand, my findings indicate that participants generally had a positive opinion about the topic of the stimulus article and thus had more trust in news endorsers who expressed a similar opinion. In Study 2, an online experiment (N = 1, 116), I exposed participants to a news post by a relational close vs. relational distant news endorser by having them name a close or distant actual Facebook friend. There was a small influence of the news endorsers opinion on participants thought and opinion valence irrespective of whether the news endorser was a close or distant friend. The finding was surprising, particularly because participants reported stronger trust in the view of the close friend than in the view of a distant friend. I concluded that in light of an ambiguity eliciting news article, people may even rely on the views of less trustworthy news endorsers in order to establish a socially shared and, therefore, valid opinion about a news topic. Drawing on shared reality theory, I hypothesized that social influence on opinion formation is mediated by news endorser congruent responses to a news post. The results indicated a tendency for the proposed indirect relation however, the effect size was small and the sample in Study 2 was not large enough to provide the necessary statistical power to detect the mediation. In conclusion, the results of my empirical studies provide first insights regarding the conditions under which a single news endorser influences opinion formation about news shared on social networking sites. I found limited support for shared reality creation as underlying mechanism of such social influence. Thus, my work contributes to the understanding of social influence on news perception happening in social networking sites and proposes theoretical refinements to shared reality theory. I suggest that future research should focus on the role of social and affiliative motivation for social influences on opinion formation about news shared on social networking sites.Soziale Netzwerkseiten haben sich zu Orten entwickelt, an denen Nutzer:innen Nachrichten über aktuelle Ereignisse begegnen. Menschen treffen vor allem deswegen auf Nachrichten, weil diese von Personen geteilt werden, mit denen sie befreundet sind. In meiner Dissertation untersuche ich aufbauend auf der Shared Reality Theorie ob die Beziehung zu Nachrichten-Endorser:innen, also denjenigen, die Nachrichten teilen, bestimmt ob deren Ansichten einen Einfluss auf die Meinungsbildung haben. Die Shared Reality Theorie geht davon aus, dass Menschen ein fundamentales epistemisches Bedürfnis danach haben richtige und wahrhaftige Ansichten zu entwickeln. Deshalb streben sie nach Ansichten, die von anderen geteilt werden. Durch interpersonale Kommunikation verifizieren sie ihre Ansichten, wobei aus einer unsicheren und ambigen Wahrnehmung ein valides und objektives Urteil werden kann. Allerdings wird eine Wahrnehmung nur dann soziale verifiziert, wenn Menschen ihr Gegenüber als epistemische Autorität ansehen, also als jemanden, dessen Urteil sie vertrauen. Epistemische Autorität wird gewöhnlich Personen zugeschrieben, die einem nahestehen, z.B. Freunden oder Mitgliedern der eigenen In-Group. Daraus leite ich ab, dass die Meinungsbildung über Nachrichten, die auf sozialen Netzwerkseiten von einer sozial nahestehenden Person geteilt werden, von deren Ansicht beeinflusst sein sollte. Die Ansicht sozial entfernter Nutzer:innen sollte hingegen keinen Einfluss auf die Meinungsbildung haben. In Studie 1, einem Laborexperiment (N=226), manipulierte ich die soziale Nähe einer weiblichen Nachrichten-Endorserin, indem ich sie als In-Group oder Out-Group Mitglied vorstellte. In keiner der Bedingungen hatte die Meinung der Nachrichten-Endorserin einen Einfluss auf die Meinungen der Teilnehmenden über einen Nachrichtenartikel und auf ihre Erinnerung an dessen Inhalt. Daraus schließe ich, dass der Artikel keine Motivation für das Streben nach geteilter Realität ausgelöst hat, sondern die Teilnehmenden sich ihres eigenen Urteils sicher waren. Daher zogen sie die Ansicht der Nachrichten-Endorserin bei der Meinungsbildung nicht in Betracht. Darüber hinaus zeigen meine Ergebnisse, dass die Teilnehmenden dem Urteil der Nachrichten-Endorserin mehr vertrauten, wenn sie eine positive (vs. negative) Meinung über das Nachrichtenthema äußerte. Die soziale Nähe hingegen hatte keinen Effekt auf das Vertrauen in das Urteil der Nachrichten-Endorserin. Dies entspricht einerseits der auf sozialen Netzwerkseiten geltenden Norm, positive Gedanken und Erfahrungen zu teilen. Das Befolgen der Norm führt folglich zu einer positiveren sozialen Bewertung. Andererseits legen meine Ergebnisse nahe, dass die Teilnehmenden generell eine eher positive Meinung über das Thema des Artikels und folglich größeres Vertrauen in die Nachrichten-Endorserin hatten, wenn diese eine ähnliche Meinung äußerte. In Studie 2, einem Onlineexperiment (N=1.116), forderte ich die Teilnehmenden auf, einen nahestehenden oder entfernten Facebook-Freund zu nennen. Anschließend präsentierte ich ihnen einen fiktiven Nachrichten-Post mit einer Meinungsäußerung (positiv vs. negativ) des genannten Freundes/der genannten Freundin. Unabhängig von der sozialen Nähe der Nachrichten-Endorser:innen zeigte sich ein kleiner Einfluss ihrer Meinung auf die Valenz der Gedanken und Meinungen der Teilnehmenden über das Nachrichtenthema. Dieses Ergebnis war überraschend, insbesondere da die Teilnehmenden angaben, größeres Vertrauen in die Ansicht eines nahestehenden Freundes/einer nahestehende Freundin zu haben. Daraus schließe ich, dass sich Menschen angesichts eines ambigen Artikels sogar auf die Ansicht weniger vertrauenswürdiger Nachrichten-Endorser:innen verlassen, um sich eine sozial geteilte und damit valide Meinung über das Thema zu bilden. Zusammenfassend liefern die Ergebnisse meiner Studien erste Erkenntnisse über die Bedingungen, unter denen einzelne Nachrichten-Endorser:innen auf sozialen Netzwerkseiten die Meinungsbildung über Nachrichten beeinflussen. Die Ergebnisse sprechen nur teilweise dafür, dass das Streben nach geteilter Realität der zugrundeliegende Mechanismus dieses sozialen Einflusses ist. Meine Arbeit trägt somit einerseits zum Verständnis sozialer Einflüsse auf die Wahrnehmung von Nachrichten auf sozialen Netzwerkseiten bei. Anderseits zeigt sie Weiterentwicklungsbedarf der Shared Reality Theorie auf. Ich schlage vor, dass zukünftige Forschung insbesondere untersuchen sollte, welche Rolle soziale und affiliative Motive für soziale Einflüsse auf die Meinungsbildung über Nachrichten spielen, die auf sozialen Netzwerkseiten geteilt werden

    Privacy in Mediated and Nonmediated Interpersonal Communication: How Subjective Concepts and Situational Perceptions Influence Behaviors

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    New communication media such as social networking sites (SNSs) and instant messengers (IMs) challenge users’ privacy perceptions. Technical infrastructures and the flow of digital information lead to novel privacy risks that individuals are often not acquainted with. Users’ subjective perceptions of privacy may thus be flawed and lead to irrational behavior. In this work, we investigated a concept that has been addressed only implicitly in academic research on privacy: the user’s subjective perception of a given level of privacy. We examined the literature on how privacy perceptions have been conceptualized in traditional theories of privacy and how these conceptualizations are challenged in social media communication. We first qualitatively explored laypeople’s privacy concepts and investigated their subjective perceptions of privacy levels and subsequent private disclosures in different mediated and nonmediated communication settings. Interviews with N  = 33 Germans revealed that, similar to academic privacy theories, they tend to conceptualize privacy as control over social, physical, and psychological boundaries. However, trust and other-dependent privacy emerged as important novel aspects for understanding privacy regulation in online communication. We further found that individuals consistently perceived a high level of privacy in face-to-face situations and a low level of privacy in public communication on SNSs. With regard to IMs, however, their answers were mixed: Uncertainty regarding digital communication properties and audiences as well as limited control over the communication setting prevented a reliable and shared perception of the privacy level. With regard to privacy behavior and private disclosures, we found that people tend to adapt their sharing of private information to the perceived level of privacy

    Impact of displaying of RA Downlink information to the controller - empirical study

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    If the Airborne Collision Avoidance System (ACAS) identifies an imminent collision, it issues a Resolution Advisory (RA). The RA takes precedence of Air Traffic Control (ATC) instructions and the air traffic controller should not interfere with the according collision avoidance manoeuvre. To date, the only source of information for the controller to know about the RA is the pilot report. However, pilot reports of RAs are often incomplete, delayed, incorrect or even missing. This introduces ambiguity about tasks and responsibilities of pilots and controllers. One option to address this problem consists in downlinking RAs for display at the controller working position (CWP). The present paper gives an overview of EUROCONTROL’s Feasibility of RA Downlink Study (FARADS) and describes the results of one of the experiments that have been conducted to determine the impact of RA downlink on the controller’s performance, situational awareness and workload. The results of the experiment point to operational benefits of RA downlink. Contradictory clearances to aircraft involved in an RA were exclusively observed in the absence of RA downlink. Controller’s recollection of RA events caused by pilot or controller error was superior if RA downlink was provided. Furthermore, there was no evidence for negative effects of RA downlink, such as cognitive tunnelling on the RA event and a lower ability to separate other traffic in the sector

    Privatheit in der Online-Kommunikation

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    Privacy_in_Mediated_and_Nonmediated_Communication_Sample_Description – Supplemental material for Privacy in Mediated and Nonmediated Interpersonal Communication: How Subjective Concepts and Situational Perceptions Influence Behaviors

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    <p>Supplemental material, Privacy_in_Mediated_and_Nonmediated_Communication_Sample_Description for Privacy in Mediated and Nonmediated Interpersonal Communication: How Subjective Concepts and Situational Perceptions Influence Behaviors by Doris Teutsch, Philipp K. Masur and Sabine Trepte in Social Media + Society</p

    Do People Know About Privacy and Data Protection Strategies? Towards the “Online Privacy Literacy Scale” (OPLIS)

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    Empirical research has revealed disparities of internet users’ online privacy attitudes and online privacy behaviors. Although users express concerns about disclosing personal data in the internet, they share personal and sometimes intimate details of their and others lives in various online environments. This may possibly be explained by the knowledge gap hypothesis which states that people are concerned about their privacy and would like to behave accordingly, but that lacking privacy literacy prevents them from reacting the ways that they think would most adequately reflect their attitudes and needs. To implement privacy literacy in future research and policy making, a comprehensive scale to measure privacy literacy will be suggested. The online privacy literacy scale (OPLIS) was developed based on an exhaustive review of prior literature on privacy literacy and a profound content analysis of different sources capturing a variety of aspects relevant to online privacy. The scale encompasses five dimensions of online privacy literacy: (1) Knowledge about practices of organizations, institutions and online service providers; (2) Knowledge about technical aspects of online privacy and data protection; (3) Knowledge about laws and legal aspects of online data protection in Germany; (4) Knowledge about European directives on privacy and data protection; and (5) Knowledge about user strategies for individual privacy regulation
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