Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system

Social conflicts are ubiquitous to the human condition and occur throughout markets, marketing processes, and marketing systems.When unchecked or unmitigated, social conflict can have devastating consequences for consumers, marketers, and societies, especially when conflict escalates to war. In this article, the authors offer a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy. They particularly draw attention to the sources of conflict in this market and highlight four transition mechanisms — i.e., empowerment, communication, community building and regulation — through which marketers can contribute to peacemaking and thus produce mutually beneficial outcomes for consumers and society. The article concludes with a discussion of implications for marketing theory, practice, and public policy

Periklanan promosi aspek tambahan komunikasi pemasaran terpadu Jilid I

xxvi+584hlm;ed.5;17,5x25c

Periklanan promosi aspek tambahan komunikasi pemasaran terpadu. : V.1.

JakartaV. 1.; xxvi, 603 p.; 25 cm

Integrated marketing communication in advertising and promotion

629 p. : il; 26 cm

Periklanan Promosi Aspek Tambahan Komunikasi Terpadu Jilid 2.

Buku ini diperuntukkan bagi mahasiswa tingkat Sarjana dan Pasca Sarjana dalam bidang komunikasi pemasaran periklanan strategi promosi manajemen promosi dan bidang-bidang lainnya dengan topik serupa.xxii + 324 hlm; 18 x 25 Cm

Periklanan promosi aspek tambahan komunikasi pemasaran terpadu. : V.1.

JakartaV. 1.; xxvi, 603 p.; 25 cm

Periklanan Promosi Aspek Tambahan Komunikasi Terpadu Jilid 1.

Pentingnya konsep komunikasi pemasaran terpadu ini dalam meningkatkan ekuitas merek dan menyediakan pembahasan yang menyeluruh mengenai semua aspek dari program komunikasi pemasaran terpadu.xxvi + 603 hlm; 18 x 25 Cm