Kommunikation zu Klimawandel und Gesundheit für spezifische Zielgruppen

Hintergrund: Der Sachstandsbericht Klima und Gesundheit hat zahlreiche Gesundheitsrisiken aufgezeigt, die durch den Klimawandel entstehen oder verstärkt werden. Eine Handlungsempfehlung ist, zielgruppenspezifisch über Risiken zu informieren. Dieser Artikel soll hierfür als Handlungsgrundlage dienen. Methode: Auf Basis von vier Erhebungen (2022/23) der pace-studie.de (N = 3.845) wird der Stand der Risikowahrnehmung aufgezeigt und eine Zielgruppenanalyse durchgeführt. Ergebnisse: Einige Gesundheitsrisiken durch die Klimakrise werden als vergleichsweise gering wahrgenommen (z. B. psychische Probleme). Personen mit einer größeren Risikowahrnehmung zeigen eine höhere Handlungsbereitschaft. Bei der Segmentierung der Zielgruppen basierend auf soziodemografischen Variablen zeigen sich jüngere, Männer, Personen mit niedrigerer Bildung und in kleineren Gemeinden als relevante Zielgruppen, da sie eine geringere Handlungsbereitschaft haben. Ca. ein Drittel gab an, sich kaum oder gar nicht gezielt zu informieren. Die Mediennutzung unterscheidet sich zwischen verschiedenen Zielgruppen; Menschen mit geringerer Handlungsbereitschaft bspw. informieren sich über alle Medientypen hinweg seltener. Schlussfolgerungen: Eine zielgruppenspezifische Kommunikation kann die Gesundheitsrisiken der Klimakrise verdeutlichen. In der Diskussion des Artikels werden ausführlich Implikationen existierender Literatur diskutiert, um Kommunikator*innen eine Handreichung zur effektiven Klimakommunikation anzubieten

Modelling the readiness to act against climate change by integrating individual behaviour and system-level change

Behavioural science in the climate change field has mainly focused on understanding and changing individual behaviours. However, effectively addressing the climate crisis requires broadening the focus on systemic change. This paper introduces a novel model that defines readiness to act against climate change by considering individual climate-protection behaviours along with acceptance of climate policies and political participation. The model undergoes rigorous validation by psychometrically evaluating measurement instruments and testing the explanatory power of a comprehensive set of predictors, including perceived health risks, trust in institutions, social norms, perceived efficacy of political measures, self-efficacy, and knowledge. Utilising latent modelling, we separate general variance in the readiness to act from specific variance in individual behaviour, policy acceptance, and political participation; estimate relations that most closely approximate true relations between constructs and illuminate complex behavioural patterns. This approach surpasses individualised perspectives on climate action and includes a behavioural perspective on system-level change

Study Protocol of the Planetary Health Action Survey PACE – A serial cross-sectional survey to assess the general population’s readiness to act against the climate crisis in Germany

Background: Climate change is a paramount global health threat with multifaceted health implications. Societal change is required to mitigate the negative effects of climate change, as well as help people adapt to the associated health risks. This requires situation-specific, large-scale data that can help identify the relevant areas for policymaking and communication. Such behavioral data can help scientists and policymakers understand public perceptions and behaviors, as well as identify the levers to increase public readiness to act (RTA) against climate change and protect their health. The Planetary Health Action Survey (PACE) explores RTA, integrating individual behavior, policy acceptance, and political participation as its key indicators and determinants. The survey seeks to develop and refine an integrated conceptual model of RTA, create valid corresponding measurement instruments, and implement them in monitoring. This contribution serves as the study protocol for PACE. Methods: In cross-sectional data collections, a comprehensive set of sociocognitive factors, including climate change knowledge, trust in institutions, perceived health risks, self-efficacy, social norms, and perceived effectiveness of policy measures, are assessed. The online questionnaire is updated regularly and involves a nonprobabilistic quota sample from the German population (N ≈ 1,000 at each data collection). Discussion: PACE contributes to a comprehensive understanding of tackling climate change and related health risks by considering the different facets relevant to societal change. In addition, it allows for observing changes over time and adjustments to the model, as well as including current topics and debates. It provides a broad foundation for future health and crisis communication. PACE contributes to informing climate change and health communication, policymaking, and interventions by providing insights into the multidimensional factors influencing RTA against climate change