La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

IMPLEMENTATION OF MARKETING FOR SELECTION OF RESTAURANT DISHES - CASE STUDY OF VRANJAČKA BANJA

The names of the dishes in the menus can have different forms. According to the latest research, the promotion of modern names of dishes in the menu can affect the business of the restaurant. The aim of this work is to get acquainted with the influence of the name of the dish on the selection of the dish, how much and why the name of the dish can influence the interest of guests in certain restaurant dishes and how marketing and adequate promotion affect the business of the restaurant. By surveying guests, one gains insight into the assessment of knowledge and monitoring of trends when it comes to food and food offerings in the restaurants of Vrnjačka Banja (Serbia). The paper specifically analyzes the effects of the name of the dish from the marketing and psychological side, that is, how the name itself affects whether the guest will choose the offered dish. The task of the paper is to indicate one of the factors that influence the choice of a restaurant dish, specifically the name of the dish, as well as to indicate the possible type of marketing and sales improvement depending on the name of the dish. The results of the work indicate that well-formed names of dishes with adequate promotion can have a positive effect on the restaurant's business

La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

La condición de las empresas de hospitalidad rural en el turismo rural. El caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados

La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

Tourism as an Obligatory Segment of Modern Society Culture

Abstrac

Обоснование применения высоких технологий в туризме и гостиничном бизнесе после пандемии в Сербии

The pandemic, which changed the business system in all economic sectors, also had an impact on the tourism business. High technology began to be introduced, and the assumptions were that it would continue in the direction of replacing the human workforce in the tourism sector. The aim of the research was to determine to what extent tourists believe that it is necessary to continue with the introduction of high technology and the replacement of human labor after the pandemic. A survey was conducted on a sample of 863 respondents in the period of 2022 in Serbia. The analyzed results indicate that tourists believe that online technology can contribute to the development of the quality of service, the promotion of tourist attractions and the quality of the human workforce, but that the robotization of the service has negative implications for each of the three factors mentioned. The importance of research has theoretical and applied applications, primarily as a supplement to the existing literature, but also as an informative basis for strategic planning for future business in tourism and hotel industry.Пандемия, которая изменила бизнес-систему во всех секторах экономики, также оказала влияние на туристический бизнес. Начали внедряться высокие технологии, и предполагалось, что это будет вести к замене рабочей силы в секторе туризма. Целью исследования было определить, в какой степени туристы считают необходимым продолжать внедрение высоких технологий и замену человеческого труда после пандемии. Опрос был проведен по выборке из 863 респондентов в период 2022 года в Сербии. Проанализированные результаты показывают, что туристы считают, что онлайн-технологии могут способствовать повышению качества обслуживания, продвижению туристических достопримечательностей и качеству рабочей силы, но что роботизация сервиса имеет негативные последствия для каждого из трех упомянутых факторов. Важность исследований имеет теоретическое и прикладное применение, прежде всего в качестве дополнения к существующей литературе, но также и в качестве информационной основы для стратегического планирования будущего бизнеса в сфере туризма и гостиничного дела

Tourism as a factor of economic development in the tourist destination

It was started from the hypothesis that the positive effects of tourism in the economic development of tourist destinations are reflected in the growth of employment and job creation. Based on the analysis of a sample of 249 respondents from seven villages on the mountain it was found that tourism as a factor of economic development positively perceived in two aspects: through indirect and direct employment, as well as the overall economic development of tourist destinations (development of all segments of the national economy affects the income of the population, and the population is ready to accept foreign tourists)

Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia

This paper deals with the development of rural areas in Slovenia and Serbia. The article identifies the main characteristics of rural tourism competitiveness in Slovenia and Serbia, analysing the main contributions and making a series of proposals to guide a future research agenda. The aim of the paper is simplified and clarified around one clearly defined objective: point out the competitiveness of rural tourism. The data for this study was collected using Dwyer and Kim’s (2003) Integrated Model of Destination Competitiveness to observe Slovenia’s and Vojvodina’s (Serbia) destination competitiveness. Determinants were assessed using a survey evaluating 24 indicators (demand factors and supporting factors), based upon a Likert Scale

Differences and Similarities among Rural Tourism in Slovenia and Serbia – Perceptions of Local Tourism Workers

This paper deals with the development of rural areas in Slovenia and Serbia and gives some differences/similarities among these two countries based on perception of 492 tourism work - ers. The article making a series of proposals to guide the future research agenda. The main aim of the paper is to point out the benefits of rural tourism development and it’s similarities and differences in Slovenia and Serbia. The data for this study were collected using Dwyer and Kim’s (2003) Integrated Model of Destination Competitiveness to observe Slovenia’s and Serbia’s rural tourism differences/similarities. Determinants were assessed using a survey evaluating 24 indicators (demand and supporting factors), based upon a Likert Scale.Rad se bavi razvojem ruralnih područja u Sloveniji i Srbiji i prikazuje neke razlike/sličnosti između ove dve zemlje na osnovu percepcije 492 turističkih radnika. U radu se analiziraju glavni doprinosi ruralnog turizma i donosi niz predloga za buduća istraživanja. Glavni cilj rada je ukazati na pozitivne aspekte razvoja ruralnog turizma, kao i sličnosti i razlike Slovenije i Srbije. Podaci za ovu studiju su prikupljeni pomoću Dvajer i Kimovog (2003) Integrisanog modela konkurentnosti destinacije kojim se posmatraju ključne razlike/sličnosti ruralnog turizma Slovenije i Srbije. Determinante su obrađene pomoću ankete na bazi 24 indikatora zasnovanih na Likertovoj skali