Are Timing-Based Side-Channel Attacks Feasible in Shared, Modern Computing Hardware?

There exist various vulnerabilities in computing hardware that adversaries can exploit to mount attacks against the users of such hardware. Microarchitectural Attacks, the result of these vulnerabilities, take advantage of Microarchitectural performance of processor implementations, revealing hidden computing process. Leveraging Microarchitectural resources, adversaries can potentially launch Timing-Based Side-Channel Attacks in order to leak information via timing. In view of these security threats against computing hardware, we analyse current attacks that take advantage of Microarchitectural elements in shared computing hardware. Our analysis focuses only on Timing-Based Side-Channel Attacks against the components of modern PC platforms - with references being made also to other platforms when relevant - as opposed to any other variations of Side-Channel Attacks which have a broad application range. To this end, we analyse Timing Attacks performed against processor and cache components, again with references to other components when appropriate

Consumer neuroscience perspective for brands: how do brands influence our brains?

Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly related to marketing with its contribution to providing novel perspectives. The chapter addresses one of the most relevant subjects, brands, for issuing the strategic role of applied neuroscience in marketing and consumer behavior. The first section of this chapter focuses on a novel definition of brand, and the next section covers the brand image, brand perception, and brand loyalty. The second section summarizes the main findings regarding the neuroscience of brands. In the final section, the findings from a related experiment have been provided for the potential roles of neuromarketing for developing marketing strategies for brands.2-s2.0-85137250492Oca