Enhancing Inter functional coordination and marketing performance: utilization of the motivation/ability/opportunity framework

This paper integrates a large literature on intra-organisational relationships with the aim to understand how to enhance coordination between different functional units inside an organisation and to empirically examine the impact of inter functional coordination on marketing performance. By drawing on the Motivation/Ability/Opportunity (MAO) theoretical framework, this research attempts to examine factors to enhance employees? motivation/ability/opportunity to coordinate on improving inter functional coordination. The research also empirically examined the impact of inter functional coordination on marketing performance in terms of adaptiveness, effectiveness, efficiency and creativity of marketing programmes. The research conceptual model was tested with data collected from 274 structured surveys in medium to large Egyptian firms. Regression analysis was employed as a tool for testing the research hypotheses. The research findings suggest that the use of cross functional teams, resource dependency, joint reward systems, management support, positively affect the level of inter functional coordination. The research also showed that some factors, for example employees? interpersonal skills, might hinder coordination between functional units and these issues should be resolved in order to establish an effective inter functional coordination. The research provides empirical evidence of the direct positive impact of inter functional coordination on marketing performance

Linkage of modules over Cohen-Macaulay rings

Inspired by the works in linkage theory of ideals, the concept of sliding depth of extension modules is defined to prove the Cohen-Macaulyness of linked module if the base ring is merely Cohen-Macaulay. Some relations between this new condition and other module-theory conditions such as G-dimension and sequentially Cohen-Macaulay are established. By the way several already known theorems in linkage theory are improved or recovered by new approaches.Comment: 12 Page

A novel approach to determine the heat transfer coefficient in directional solidification furnaces

The heat transfer coefficient between a molten charge and its surroundings in a Bridgman furnace was determined using an approach utilizing in-situ temperature measurement. The ampoule containing an isothermal melt was suddenly moved from a higher temperature zone to a lower temperature zone. The temperature-time history was used in a lumped-capacity cooling model to evaluate the heat transfer coefficient between the charge and the furnace. The experimentally determined heat transfer coefficient was of the same order of magnitude as the value estimated by standard heat transfer calculations

An experimental approach to determine the heat transfer coefficient in directional solidification furnaces

The heat transfer coefficient between a molten charge and its surroundings in a Bridgman furnace was experimentally determined using in-situ temperature measurement. The ampoule containing an isothermal melt was suddenly moved from a higher temperature zone to a lower temperature zone. The temperature-time history was used in a lumped-capacity cooling model to evaluate the heat transfer coefficient between the charge and the furnace. The experimentally determined heat transfer coefficient was of the same order of magnitude as the theoretical value estimated by standard heat transfer calculations

Push clocks: a new approach to charge-coupled devices clocking

A new approach to charge-coupled device clocking has been developed—dynamic push clocks. With dynamic push clocks, the charge is transferred by pushing it from one storage site to another. The push clock approach results in a larger signal dynamic range, larger signal-to-noise ratio, and better performance at both high and low frequencies