Implementation of SEO on Dusun Nusantara Web-based Application as Tourism Promotion Media

This study explores the implementation of SEO on the Dusun Nusantara web-based application as a tourism promotion media. This implementation aims to increase the number of tourist visits to Desa Kota Pari by improving the website's ranking in search engines like Google. The study analyzes the Google Analytics data for the last 90 days to evaluate the effectiveness of SEO implementation. The results show that the implementation of SEO has successfully increased the number of users and sessions on the application, indicating an increase in user interest in visiting the application. However, the high bounce rate of 76.76% needs improvement. Despite this, the average session duration of 1 minute 29 seconds indicates that users are interested in exploring pages in the application. The study concludes that implementing SEO in the DusunNusantara.com application is an effective strategy for promoting tourism in the area. By utilizing a web-based application, managers can provide complete and accurate information about existing tourism in Desa Kota Pari and Pantai Cermin, which can expand the reach of tourism promotion and increase the number of tourists visiting Desa Kota Pari. However, it is essential to improve the application's content to make it more exciting and relevant and to provide a more engaging and interactive experience to the app to increase visitor session duration. Thus, implementing SEO in the Dusun Nusantara application can be an effective strategy for promoting tourism and increasing tourist visits to the area

Implementation of On-Page and Off Page SEO to Improve Tourism Promotion Websites

Promotion for Kota Pari Village. Effective search engine optimization (SEO) is crucial for increasing online visibility and attracting potential tourists in an increasingly digital world. The research examines the strategic implementation of on-page SEO, with a focus on keyword research, content quality, page optimization, mobile-friendliness, and internal linking. In addition, this paper examines off-page SEO techniques, such as link building, local citations, social media marketing, online reviews, guest blogging, and local collaborations. By employing a combination of these techniques, tourism stakeholders in Kota Pari Village can effectively market their attractions, events, and experiences, ultimately driving organic traffic and fostering the tourism industry's sustainable growth

Kajian Potensi Lanskap Kota Medan untuk Pengembangan Wisata Sejarah

Medan is capital city of North Sumatera that established since 1590. Medan City has six historical area which there are many historical objects and landscapes. The six historical area are Kesawan, Maimun Palace, Polonia, Kampung Madras, Pulo Brayan, and Labuhan Deli Old City. The objectives of this study are to produce historical landscapes distribution map and to assess potential of historical tourism in the six historical area. This study used old map of Medan City (year 1913 and 1945) in order to assess for the distribution of historical objects/landscapes that still exist. The value of potential historical tourism obtained from total of authenticity, uniqueness, and tourism supporting factors. The results of the study show that Kesawan area has the most amount of historical objects/landscapes (19) with character of Netherland-Indische Colonial and China Town. Kesawan area also has the highest value of potential historical tourism. Besides that, Maimun Palace area and Polonia area also has high value of authenticity and uniqueness. Maimun Palace has strong character of Melayu Deli Sultanate and Polonia has strong character of Colonial. Location of this two areas are also adjacent with Kesawan area. Therefore, the Maimun Palace and Polonia area has high potential to be developed as historical tourism area