Behavioral effects of attitude to public announcements as a social marketing tools: Smoking cessation public announcement example of province Kırşehir

Bu çalışma, toplumda sigara bağımlılığının neden olduğu sorunlar ve sigara bağımlılığı nedeniyle elde edilemeyen faydalardan dolayı toplumun genelinde sigara bağımlılığına yönelik bir çalışma yapma fikri ışığında ortaya çıkmıştır. Bu çalışmanın amacı: bir sosyal pazarlama aracı olarak sigara bırakma kamu spotlarına yönelik bilişsel tutum, duygusal tutum ve etiksel algıların, sigara bırakma niyeti ve sigara bırakma davranışına yönelik anlamlı bir etkisinin olup olmadığını belirlemektir. Bu araştırma Kırşehir ilinde yapılmıştır(N=664). Araştırmada anket yardımıyla elde edilen veriler basit doğrusal regresyon analizi yardımıyla test edilmiştir. Araştırma bulgularına göre; tutumun bilişsel ve duygusal bileşenlerinin hem sigara bırakma niyeti hem de sigara bırakma davranışı üzerinde pozitif bir etkiye sahip olduğu tespit edilmiştir. Buna karşın etik algıların sigara bırakma niyeti ve sigara bırakma davranışı üzerinde negatif ama anlamlı olmayan bir etkiye sahip olduğu tespit edilmiştir. Son olarak çalışmanın bazı kısıtları olduğu vurgulanmış ve gelecekte araştırma yapacak olanlara bazı önerilerde bulunulmuştur.This study emerged from the idea of making a study across the community smoking addiction due to the problems caused by smoking addiction in the community and benefits not available due to smoking addiction. The aim of this study is to determine whether smoking cessation as a social marketing tool has a significant effect on cognitive attitudes, emotional attitudes and ethical perceptions towards smoking, smoking intentions and smoking cessation behavior. In this study, expressions for smoking cessation behavior, factors that may be effective in smoking cessation, statements about the content of public announcements and attitudes towards public announcements were first analyzed by frequency distribution. Subsequently, regression analysis was applied between the cognitive and emotional component of the attitude and the perceptions and the perceptions of cigarette smoking intention and behavior. As a result of the analysis, it was found that the participants who smoke were not very moderate about the intention to quit and the smoking cessation behavior. Any factor other than health problems in smoking cessation is not important for smokers. Smokers find the content of smoking cigarettes reveals the public announcements which are quit smoking effective. Spots are not perceived as unethical while cigarette quitting is a cognitive and emotional impact on the intentions of smoking cessation and smoking cessation behavior in smokers of public spots. The emotional component has greater effect in forming intention to quit smoking and the cognitive component has greater effect in forming ability to quit smoking behavior on the participants

THE HYDROGEOLOGICAL STUDY ON THERMAL AND MINERAL WATER OF ILICAPINAR (POLATLI)

In this study aiming the hydrogeological investigation of thermal and mineralized waters of WSW Ilıcapınar (Polatlı) area. 1/25000 scaled geological maps of appoxiamely 50 km 2 area have been done. Meteoric waters infiltrating to ward to the deep level of the ground along fractures and fissures have been warmed up due to geotermic gradient. They have been up rose to the surface throught fault planes a result of leaving of gases in the water and hydrostatic pressure. Thermal and mineralized waters of ılıcapınar spring discharge along the N-Strending fault. The temperature of the spring is 28.5 °C and discharge is 8.4 l/s. It is determined that the hot and mineralized water are come from about 700 m. According to the IAH standarts hot and mineralized water of ılıcapınar spring can be classifid as Na, HCO3, Cl, S bearing hot and mineralized water