Pengaruh Penerapan E-Marketing, Kualitas Pelayanan, dan Lokasi Hotel Terhadap Keputusan Pembelian Pada Hotel Unigraha Pangkalan Kerinci

Penelitian ini memiliki tujuan untuk mengetahui pengaruh penerapan e-marketing, kualitas pelayanan dan lokasi hotel terhadap keputusan pembelian pada Hotel Unigraha Pangkalan Kerinci. Metode dalam penelitian ini ialah statistik deskriptif dan kuantitatif dengan metode analisis dalam penelitian ini ialah analisis regresi linear sederhana dan berganda. Adapun sampel pada penelitian ini berjumlah 100 responden yang ditentukan menggunakan teknik random sampling dan menggunakan kuesioner sebagai pengumpulan data. Hasil penelitian diperoleh bahwa penerapan e-marketing (X1) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan, kualitas pelayanan (X2) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan, lokasi hotel (X3) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan dan e-marketing (X1), kualitas pelayanan (X2), lokasi hotel (X3) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan pada Hotel Unigraha Pangkalan Kerinci

Pengaruh Kualitas Pelayanan dan Penetapan Harga terhadap Kepuasan Konsumen pada Hotel Mona Plaza Pekanbaru

This study aims to determine the effect of service quality and pricing on consumer satisfaction. The method used in this research is descriptive and quantitative statistics, the source of the data in this study came from primary data obtained through the process of distributing questionnaires which were then carried out statistical tests with the SPSS program and secondary data using room sales data at the Mona Plaza Hotel Pekanbaru for the period 2017- 2021. Samples were taken as many as 100 respondents using accidental sampling technique. The data analysis technique used is quantitative analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, partial test, simultaneous test. The test results in this study indicate that partially the service quality variable (X1) has a positive and significant effect on customer satisfaction (Y), partially the pricing variable (X2) has a positive and significant effect on customer satisfaction (Y). And simultaneously service quality (X1) and pricing (X2) have a positive and significant effect on customer satisfaction (Y)

Analisis Pelaksanaan Strategi Distribusi Fisik Produk Handphone Smartfren

In an economy that has been advanced, the manufacturers do not sell their products directly to the end user. Many options can be used to distribute goods and also to the buyer. A company may distribute goods directly to consumers though is quite large, while other companies distribute their products through intermediaries. And not a few companies that use some combination of distribution channels to reach different market segments .A competition for the company can be an opportunity to develop the companys business and can be a threat to the company. Therefore, the management company is required to always be responsive in adapting to environmental changes that continue to occur and have an influence on economic enterprise. The company should have a strategy to excel in the market. This research was conducted at PT. Prima Sejahtera Barelang Pekanbaru located at HR.Soebrantas No. 89. This study aims to determine the distribution strategy undertaken by PT. Prima Sejahtera Barelang Pekanbaru to increase sales volume.Keywords: Distribution, Strategy, Sales, Management, Marketin

Pengaruh Strategi Pemasaran Terhadap Penjualan Produk Air Minum Kemasan (Kasus Produk Merk Muraqua PT. Tirtasari Floragrata Kecamatan Siak Hulu Kabupaten Kampar)

The study aims to determine how the influence of marketing strategies to sales in order to achieve the planned sales target PT. Tirtasari Floragrata Siak Hulu District of Kampar and also to know how sales are made.The population in this study is a distributor PT. Tirtasari Floragrata Siak Hulu District of Kampar by sampling a total of 41 distributors by using census method. The research data in the form of primary data by questionnaire sebaga and secondary research instrument in the form of company archives. Analysis of the data used is to use statistical analysis with SPSS.Based on the results of research by the author took a conclusion the influence of marketing strategies to sales at PT. Tirtasari Floragrata Siak Hulu District of Kampar regency of respondents who researched that each have indicator interrelated and berpenagruh positively to penjuala bottled water products PT. Tirtasari Floragrata Siak Hulu District of Kampar regency

Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah (Studi pada Bank Riau Kepri Cabang Pasir Pengaraian)

This research was conductedin Riau Kepri Bank, Pasir Pengaraian branch. this research aimsto determine the effect of service quality loward customer satisfaction. Service quality as independent variable(x) and customer satisfaction as independent variable (y). The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. Keywords: Service quality, customer satisfaction, Riau Kepri Bank Keywords: Service quality, customer satisfaction, Riau Kepri Ban

Analisis Swot sebagai Dasar Perumusan Strategi Bersaing pada Produk Asuransi Jiwa Perorangan Ajb Bumiputera 1912 Kpr Pekanbaru

This research was conducted in the Individual Life Insurance 1912 KPR Pekanbaru. These businesses engaged in services which compete to provide quality products and good service. With more and more competition in the insurance business makes Individual Life Insurance 1912 KPR Pekanbaru have to compete and survive in the business competition.This study aims to determine the SWOT analysis as the basis for the formulation of a strategy to compete in the Individual Life Insurance 1912 KPR Pekanbaru. This research is descriptive research with qualitative approach and data collection techniques performed by interviewing the parties involved in this study.From the results of SWOT analysis can be seen that there are several alternative strategies that can be used as a tool to win the competition, and the results of this analysis to formulate strategic alternatives for Individual Life Insurance 1912 KPR Pekanbaru long term

Analisis Swot dalam Mengetahui Strategi Bersaing (Kasus Hotel Pangeran Pekanbaru)

Hotel Pangeran Pekanbaru is one of the four star hotel in Pekanbaru. Hotel is a type of business that is engaged in services which compete to provide good facilities and services. Increase the number of hotels in Pekanbaru, the Hotel Pangeran Pekanbaru should be able to compete and survive in this competitive hospitality industry. This study aims to identify and analyze the competitive strategy Hotel Pangeran Pekanbaru. This is a descriptive study with case study and data collection techniques performed by interviewing the parties involved in this study. From the results of interviews conducted can be analyzed that the Hotel Pangeran Pekanbaru continue competition in improving the quality of service and facilities that will be offered to consumers by putting prices, products, services corresponding to the four-star standard and continue to compete with a new kind of hotel in Pekanbaru