Pengaruh Program Bauran Pemasaran Jasa Terhadap Perolehan Laba Perusahaan Jasa Konsultan Perencana Bangunan

The turbulence environment affects the  customer requirements of the needs and wants of product or service.  Competition in the industry is becoming very keen. To win this competition company needs implementative  and adaptive marketing  programme and strategy to  deliver the product or service, so that the customer  accepts it better  than the competitors (superior). Marketing mix programme which have been selected from the market informations. This research aims :  To know and analysis the influence of service marketing mix programme toward the Performance of Consultant Firms. In this research is used the  Strategic Marketing Management Approach,  especially evaluated from internal strategy of the firm that is Service Marketing Mix Programs toward the Performance of the Firms. The characters of this research is verificative and descriptive, while research methode  is survey explanatory, by using the sampling technique of simple  random sampling to 140  Consultant Planner of Building Firms. The results of this research indicate that service marketing mix programme have an associated relationship to firm performance  R2X1 directly each for Product 14.40%, Price 17.0%, Promotion is 32.0%, Distribution is 26.0% Physical evidence 58.0%1, Personnel 20.0% and Process is 20.0%  totally is 97.60%

Pengaruh Pergeseran Tuntutan Pelanggan Dan Karakteristik Pesaing Terhadap Program Bauran Pemasaran Jasa Konsultan Perencana Bangunan

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix program which have been selected from the market informations. This research aims : To know and analysis the influence of customer requirements shifting and competitor characteristics toward service marketing mix program. This research used the Strategic Marketing Management Approach, especially evaluated from Market Orientation aspects, which in this case studied from customer requirements, competitor characteristics. The characters of this research is verificative and descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that customer requirements shifting and competitor characteristics have an associated relationship to service marketing mix program R2X1 directly 14.40%, indirectly 4.10% total 18.52%; R2X2 directly 28.10%, indirectly 4.10% total 32.20%

Aplikasi Pengukuran Risiko Transformasi Organisasi (Studi Kasus Pada Perusahaan Telekomunikasi)

. The aim of this study is to perform quantitative risk assessment oforganizational transformation at PT X and develop its risk mitigation. The design ofthis study based on business risk analysis model by Fekete (2000), which are consist 4steps: (1) risk identification; (2) qualitative analysis; (3) quantitative analysis; and (4)risk response. The result of study showed there are significance risks of organizationaltransformation at PT X with the biggest risk level in consecutive order are systemreadiness factor, organization factor, and culture factor