Diffusion of Mobile Phones in China

Diffusion of mobile communication has induced great societal changes in China. Factors at global market, communications industry and end-user market levels are driving the adoption at a high rate. Firstly, China’s economic emergence together with e.g. accession to WTO has led to foreign investment increase in telecom and communications industry. Secondly, a parallel deregulation and reengineering of the telecom industry ensured an introduction of competition in the domestic terminals market and facilitated manufacturing in China. Finally, overall growth in China has increased purchasing power enabling consumers to adopt new technologies. At the market level, challenges and future growth depends on a favorable business environment both for local and multinationals organizations, operators and service providers, and most importantly to the distribution channels (retailers and resellers). Market mechanisms such as improvement in payment methods, regulations for content providers, branded and low-end mobile phones marketing, applications and support in Chinese language are required for a systematic and not just sporadic adoption of mobile devices. Product development and innovation, improvement in distribution infrastructure, mobile services operators skill enhancement are some measures that can growth of mobile communication and increase in average consumer spending

Conceptualizing a Knowledge Society in China: A Ubiquitous Network Perspective

Developing Ubiquitous Network Societies (UNS) has been a subject of investigation in last decade. Several policy and technological projects have been proposed and implemented at global level to promote ubiquitous network. This paper focuses on China’s preparation towards UNS by analyzing and evaluating the prerequisite technological developments that enable the construction of UNS. The objective of this paper is to identify the notable features of UNS in context to China. Being the nascent area of study our research approach is from technological perspective

Factors influencing Collaborative Communication in Virtual Teams

Collaborative communication has properties different from face to face communication. For instance team can generate ideas, manage information that are beyond the skills of any single team member. In this paper we examine factors that can influence collaborative communication in virtual teams. To study this we used a survey method across various organizations in China. We collected data to get responses from managers and experts engaged in collaborative efforts for product design developments in virtual environments. We conducted factor analysis and used the mean value of factors to test our hypothesis. We found that in the Chinese context, the significant factors were: constructs of team collaboration; information technology support and training; clear descriptions of team objectives and of tasks to be accomplished. Our results show that collaborative communication in collaborative virtual team environment is guided both by the global competition as well as indigenous and institutional pressures. Managers view decision making as a business issue in a globally competitive environment

Key Issues in Expansion of End-User Mobile Communication in China

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry

Vartotojų nuostatų dėl prekių reklamos Lietuvoje tyrimas

Paper presents general consumers' perception of advertising in Lithuania and develops an understanding of contexts within which advertising is growing. It also introduces a questionnaire-based pilot study of Lithuanian consumers. Our findings suggest that favorable perception of advertising functions is prevalent, but it also indicates unfavorable perception of advertising

Advertising in Emerging Markets: Consumer Attitudes in Ukraine

The usage of western advertising concepts and their interpretations from western perspective can lead to misunderstanding of Ukrainian perspective towards advertising. This working paper aims to report the results of a survey about changing attitudes towards advertising in Ukraine in the post liberalization period. It examines the questionnaire-based response of a sample population of consumers from the city of Kiev in their general attitudes towards advertising. Findings will contribute to the understanding of theoretical explanations for advertising in emerging markets, and of western firms using advertising marketing tool to penetrate the Ukrainian market.Consumer attitudes; Advertising; Central and Eastern Europe; Ukraine.

Vartotojų nuostatų dėl prekių reklamos Lietuvoje tyrimas

Straipsnyje yra atskleidžiamos bendrosios vartotojų nuostatos dėl reklamos Lietuvoje bei nustatomos sąlygos, kuriose reklama vystosi kaip institucija. Taip pat pristatoma apklausa, paremta Lietuvos vartotojų pilotine studija. Buvo nustatytos prielaidos, kad ir Lietuvoje paplitę globalinės nuostatos dėl reklamos vertinimo, tačiau, antra vertus, buvo nustatytos ir nepalankumo reklamai nuostatos tarp vartotojųThe paper presents general consumers' perception of advertising in Lithuania and develops an understanding of contexts within which advertising is growing. It also introduces a questionnaire-based pilot study of Lithuanian consumers. Our findings suggest that favorable perception of advertising functions is prevalent, but it also indicates unfavorable perception of advertisingVytauto Didžiojo universiteta

Diffusion of Mobile Terminals in China

Diffusion of mobile terminals has induced great societal changes in China. Factors at global market, communications industry and end-user market levels are driving the adoption at a high rate. Firstly, China's economic emergence together with its accession to WTO has led to foreign investment increase in this industry. Secondly, a parallel deregulation and reengineering of the telecom industry ensured an introduction of competition in the domestic terminals market and facilitated manufacturing in China. Finally, overall growth in China has increased purchasing power, enabling consumers to adopt new technologies. At the market level, challenges and future growth depends on a favorable business environment both for local and multinational organizations, operators and service providers, and most importantly to the distribution channels (retailers and resellers). Market mechanisms such as improvement in payment methods, regulations for content providers, branded and low-end mobile phones marketing, applications and support in Chinese language are required for a systematic and not just sporadic adoption of mobile devices. Product development and innovation, improvement in distribution infrastructure, mobile services operators skill enhancement are some measures that can improve the growth of mobile communications and increase in average consumer spending.China Mobile phones diffusion Market developments China's industrial policy