Exploration of e-Marketing Strategies for Cosmetic Products Based on Word-of-Mouth Information

A methodological approach is proposed to understand the potential importance of e-WOM in e-Marketing. Focusing on the cosmetic product market in Japan, a social network named @COSME is chosen for the study. More specifically, actual blogs concerning skin lotions are collected from @COSME in the period between November 1, 2007 and October 31, 2008. By identifying key words which are used by either manufactures for promoting skin lotions on the Internet or consumers in their blogs, it is examined how such key words would overlap each other, thereby providing a basis to establish effective e-marketing strategies in e-WOM communications

Time Series Study of Rhino Habitat and its Impact on Rhino Population in Gorumara National Park through Remote Sensing Technology

Gorumara National Park located within the flood plains of Jaldhaka and Murty river in the Dooars area of Northern West Bengal has a mosaic of natural vegetation consisting of tall grasslands, woodlands, tropical semi-evergreen forests and tropical moist deciduous forests, part of which get inundated in recurring floods. The Greater Indian One Horned Rhinoceros which is the flagship specie of this National Park has positively responded to the regular Wild Life Habitat Management regime introduced since 1995 showing trends of steady increase in its population as the habitat manipulation resulted in the increase of the Rhino habitat. This review tries to establish the Rhino population dynamics vis a vis increase in Rhino habitat using Remote sensing technology over the years since the area comes under purview of Protected Area network management

Concurrent extrahepatic autoimmunity in autoimmune hepatitis: implications for diagnosis, clinical course and long term outcome

Concurrent extrahepatic autoimmune disease (CEHAID) associated with autoimmune hepatitis (AIH) have been incorporated into the diagnostic criteria stipulated by the International Autoimmune Hepatitis Group (IAIHG). Large comprehensive cohort data on the extrahepatic autoimmunity in AIH remain scanty AIM: To systematically assess features and clinical impact of CEHAID on AIH METHODS: Clinical records of 562 patients with AIH from two tertiary centres in the United Kingdom were retrospectively reviewed RESULTS: Prevalence of CEHAID in patients with AIH were 42%. Autoimmune thyroid disease was the commonest CEHAID associated with AIH (101/562, 18%). Autoimmune skin diseases were more prevalent in AIH-2 than AIH-1 (21.9% vs.7%, p=0.009). Personal history of CEHAID was more commonly found in AIH patients with than without first degree family history of CEHAID [(48/86, 55.8% vs 169/446, 37.9%), p=0.002]. AIH patients with CEHAID were more often female [201/236 (85.2%), p=0.008], had higher post-treatment IAIHG score (22 vs. 20, p<0.001), less reactivity to smooth muscle antibodies (49.8% vs 65%, p<0.001), more likely to have mild fibrosis at diagnosis (20.9% vs. 6.5%, p<0.001), less often had ascites (6.3% vs. 13.6%, p=0.008) and coagulopathy (1.18 vs. 1.27, p=0.013) at presentation. Presence of CEHAID, however, did not significantly affect disease progression, prognosis and survival in AIH CONCLUSIONS: Our study confirms the strong association of CEHAID with AIH. Association between personal and familial extrahepatic autoimmunity especially among first degree relatives was evident. Presence of CEHAID may influence clinical phenotype of AIH at presentation but without notable impact on the long term clinical outcome

Renovate RC structures with newly developed mortar, considering chloride binding and inverse diffusion phenomenon

In Japan, many RC bridges and infrastructure along the coast line have been deteriorated due to ingression of chloride ions. The objective of this study is to develop high durable repair mortar with ion-exchange resin as an admixture to enhance life span by eliminating chloride ion from existing RC structures. And as a part of the objective, this paper discusses the effectiveness of typical commercially available anion exchange resin in preventing chloride induced corrosion within concrete by using its excellent ion-exchange and binding ability, though its real effectiveness with concrete is not still clearly identified. A number of immersion tests were conducted using small mortar specimens mixed with ion-exchange resin and high-early strength Portland and blast furnace slag cements. The volume contents of ion-exchange resin were 1.0, 2.0 and 3.0%. The specimens were immersed into 10% sodium chloride (NaCl) solution for one day and then exposed in drying condition for 6 days. These exposure procedures were repeated for 28, 56 and 84 days. Then total and free chloride contents at various depths in all tested specimens were measured in each time period. The inverse diffusion test was conducted with mortar specimens casted with high-early strength Portland cement maintaining 10% chloride ion only up to 8 cm while top 2 cm casting with 3% ion exchange resin mixed mortar. Total chloride was measured in four consecutive depths after 28 and 140 days. Test results showed the significant enhancement of chloride binding in newly developed mortar with ion-exchange resin compared to normal mortar. The linear relationship between free and bound chloride was also noticed in all specimens, irrespective to the cement types. The absorption of chloride by ion-exchange resin was further increased with increment of chloride concentration in order to achieve its optimum capacity. At last, the effective adsorption of chloride from matured concrete by newly developed repair mortar, using outward movement (inverse diffusion), was clearly observed

Analysis of mechanism of sand deposition inside a fishing port using BG model

A large amount of sand deposited in the wave-shelter zone of Ohtsu fishing port located in northern Ibaraki Prefecture, Japan, resulting in a difficulty in navigation at the pot entrance. The BG model (a three-dimensional model for predicting beach changes based on Bagnold's concept) ws used to solve this problem. Measures against sand deposition inside the port were investigated and the most appropriate measure found for preventing sand deposition was the extension of a jetty by 100 m at the tip of the west breakwater. The applicability of the BG model to such prediction was confirmed

Decay Properties of 266^{266}Bh and 262^{262}Db Produced in the 248^{248}Cm + 23^{23}Na Reaction

Decay properties of an isotope $^{266}$Bh and its daughter nucleus $^{262}$Db produced by the $^{248}$Cm($^{23}$Na, 5\textit{n}) reaction were studied by using a gas-filled recoil separator coupled with a position-sensitive semiconductor detector. $^{266}$Bh was clearly identified from the correlation of the known nuclide, $^{262}$Db. The obtained decay properties of $^{266}$Bh and $^{262}$Db are consistent with those observed in the $^{278}$113 chain, which provided further confirmation of the discovery of $^{278}$113.Comment: Accepted for publication in J. Phys. Soc. JPN., to be published in Vol.78 No.