PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ONLINE SHOP LAZADA DI KOTA BATAM

The aims of this Study is to investigate the effect of product quality and brand image on buyingdecision of Lazada online Store in Batam data was collected through questionaire with totalresponden 204. The research finding showed that brand image has a positive and significanteffect on purchasing decisions. The t test on product quality (X1) is obtained 11.778 > t table1.972 and 0.000 significant < 0.05. This means that product quality has a positive and significanteffect on purchasing decisions. So the first hypothesis can be accepted. The t test on brandimage (X2) obtained 14.670 > t table 1.972 and 0.000 significant <0.05. This means that brandimage has a positive and significant effect on purchasing decisions. Then the second hypothesiscan be accepted. Based on the research, there is a link between product quality and brand imageon the purchasing decision of the Lazada online shop. This implies that there is an important rolefor product quality, brand image on purchasing decisionsThe aims of this Study is to investigate the effect of product quality and brand image on buying decision of Lazada online Store in Batam data was collected through questionaire with total responden 204. The research finding showed that brand image has a positive and significant effect on purchasing decisions. The t test on product quality (X1) is obtained 11.778 > t table 1.972 and 0.000 significant < 0.05. This means that product quality has a positive and significant effect on purchasing decisions. So the first hypothesis can be accepted. The t test on brand image (X2) obtained 14.670 > t table 1.972 and 0.000 significant <0.05. This means that brand image has a positive and significant effect on purchasing decisions. Then the second hypothesis can be accepted. Based on the research, there is a link between product quality and brand image on the purchasing decision of the Lazada online shop. This implies that there is an important role for product quality, brand image on purchasing decisions

Konseptualisasi Green Marketing:Pendekatan Pemasaran Dalam Upaya Mempertahankan Loyalitas Pada Klinik Navaagreen Tiban Kota Batam

This research aims to examine the emergence of the back to nature movement which influences the lifestyle of millennial people who prefer environmentally friendly products in skincare products that are based on green products even though they are more expensive. Products that still use containers or raw materials that are not environmentally friendly are no longer a top priority. The next phenomenon is the increasing awareness of having healthy skin, which is a unique form of consumer behavior, especially experienced by women. The increasing trend in beauty care has also encouraged the growth of beauty products that do not have official permission from the Food and Drug Supervisory Agency (BPOM). Indirectly, this will reduce the level of consumer use of beauty products in the long term. This research contextually includes four supporting dimensions which provide the foundation for the existence of green marketing-based skincare products, namely green product, green price, green place and green promotion. This research uses a quantitative survey method with samples taken from 100 users of Naavagreen beauty clinic services. This research is a quantitative descriptive research where the data analysis process uses linear regression analysis between construct variables. The results of the research are that variables X1, X2 and X3 have a positive and significant effect, while variable X4 has a negative and insignificant effect. Meanwhile, simultaneously the variables in this research have a positive and significant effect

Pengaruh Relationship Marketing Terhadap Loyalitas Konsumen Klinik Navaagreen Batam

The concept of relationship marketing emerged in the fields of services marketing and industrial marketing. Relationship marketing combines offline and online strategies to strengthen bonds between businesses and customers. In essence, it involves investing heavily in connections with customer.. The objective of this study is to investigate how he trust, commitment, communication, and conflict handling influence the customer loyalty. The data collection instrument used was a questionnaire which was administrated to a total sample of 100 consumers of Navaagreen Batam Clinic. The analyses involved statistical methods such reliability and validity tests and multiple regression.  The results indicated that there are positive significant relationship between (a) trust, (b) commitment, (c) communication and consumer loyalty at Navaagreen Batam Clinic. The finding also indicated that there is negative insignificant relationship between Handling Customer Complaints/Conflicts and consumer loyalty at Navaagreen Batam Clinic. The study therefore recommends that Navaagreen Batam Clinic need to implement the strategy to maintain customer trust, commitment and communication. The current study also suggest to Navaagreen Batam Clinic for improving the customer’s complaint handling system as well as to show more care and concern when relating to their customers as all these give the consumers a seen as assurance and honor as revealed by the study result

PENGARUH BRAND IMAGE, GREEN MARKTING DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI BATAM

ujuan dari penelitian saat ini ialah guna pengetahuan akan pengaruh dari brand image, green marketing serta label halal dalam keputusan akan pembelian untuk produk kosmetik dari wardah yang ada pada Batam. Jenis penelitian dimana dipakai dalam penelitian saat ini ialah penelitian bermetode kuantitatif dan mempunyai populasi terdiri atas 100 responden yang merupakan pengguna dari kosmetik wardah di kecamatan Sagulung. Sampel purposive sampling sebagai metode sampel yang ditargetkan. Pengolahan data menggunakan program SPSS versi 25. Pengujian dari asumsi klasik, analisis berganda, serta pengujian hipotesis yaitu metode dalam analisis dimana dipakai untuk penelitian saat ini. Temuan hasil Penelitian sebagaimana nilai f yang diperoleh suatu besar signifikansinya (0,000 f tabel (37,236 > 2,70) maka dinyatakan  bahwa variabel brand image, green marketing serta pelabelan halal memiliki pengaruh secara signifikan dengan simultan atas keputusan dari pembelian

Strategi Peningkatan Kepuasan Nasabah dengan Kualitas Pelayanan, Kepercayaan, dan Citra Perusahaan

Tight competition makes it difficult for banks to maintain customer loyalty. This research aims to examine the influence of service quality, trust, and company image on customer satisfaction at CIMB Bank Niaga Lumbung Batam. The method used is a descriptive approach with a sample size of 215 respondents. The collected data was analyzed using a multiple linear regression model with the help of SPSS software. The results of multiple linear regression testing show that service quality has an effect of 27.1% on customer satisfaction. Trust has an effect of 16.1% on customer satisfaction, while corporate image has an effect of 39.0% on customer satisfaction. This means that there is a positive and significant relationship between service quality, trust, and company image, and customer satisfaction at CIMB Bank Niaga Lumbung Batam. The results of this research provide a strong basis for believing that by optimizing these three factors holistically, banks can increase the overall level of customer satisfaction and strengthen their position in the banking market.Ketatnya persaingan menyebabkan bank kesulitan mempertahankan loyalitas nasabahnya. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, kepercayaan, dan citra perusahaan terhadap kepuasan nasabah Bank CIMB Niaga Lumbung Batam. Metode yang digunakan yaitu pendekatan deskriptif dengan jumlah sampel sebanyak 215 responden. Data yang terkumpul dianalisis menggunakan model regresi linier berganda dengan bantuan software SPSS. Hasil pengujian regresi linier berganda menunjukkan kualitas pelayanan mempunyai pengaruh sebesar 27,1% terhadap kepuasan pelanggan. Kepercayaan mempunyai pengaruh sebesar 16,1% terhadap kepuasan pelanggan, sedangkan citra perusahaan mempunyai pengaruh sebesar 39,0% terhadap kepuasan pelanggan. Hal ini berarti bahwa terdapat hubungan yang positif dan signifikan antara kualitas pelayanan, kepercayaan dan citra perusahaan dengan kepuasan nasabah pada Bank Niaga Lumbung Batam. Hasil penelitian ini menjadi dasar kuat untuk meyakini bahwa dengan mengoptimalkan ketiga faktor ini secara holistik, bank dapat meningkatkan tingkat kepuasan nasabah secara keseluruhan dan memperkuat posisinya di pasar perbankan

Supplier's capabilites and its influence on competitive advantage in automotive industry

In an increasingly competitive market place, manufacturers need to provide higher quality products at cheaper price and faster delivery. Besides that, rapid technology changes require greater supplier capabilities and more active manufacturer-supplier collaborations.However, many related studies do not support the proposition that firms could secure competitive advantage from the capabilities of their suppliers even though some technological and economic benefits have resulted from the manufacturer-suppliers collaborations in the new product development (NPD).This research examined the manufacturer-supplier’s current collaboration practices in the NPD; the relationships between suppliers and their capabilities; and the extent of collaboration in NPD. In this research, a framework was designed to represent the flow of a supplier’s capabilities and the collaboration in the NPD towards securing competitive advantage. To achieve these objectives, primary data from 117 survey samples who are Proton’s suppliers were gathered and analysed. The results confirmed that a positive correlation exists between collaboration in NPD and Proton suppliers’ capabilities. There is a positive and significant relationship that exists among the three supplier capabilities which are production, manufacturing, and research and development (R&D). Results from regression analyses also supported the idea that strategic alliances and technical collaborations have significantly affected the extent of competitive advantage. However, no impact on competitive advantage could be demonstrated from the suppliers’ manufacturing capabilities based on cost, innovativeness and quality of competitiveness. This study has illustrated the indicators of competitive advantage of manufacturers and capabilities of suppliers but it can be extended and enriched by incorporating other dimensions

Pengaruh Citra Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Pada PT Trimitra Warna Jaya

The purpose of this research is to examine the effect of brand image, product quality and promotion on product purchasing decisions at PT Trimitra Warna Jaya. The basic method used in this research is quantitative research method survey research is an option in this study as well as the use of questionnaires in the process of collecting survey data obtained from information from respondents. The population used in the researchers' research was consumers who had purchased Asian paints at PT Trimitra Warna Jaya in the period October 2022 to October 2023. Determining the size of the sample can be done using the Cochran formula. Methods of data analysis were used through validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), t test and f test. The results of the study show that brand image has a t-count of 1.565 <1.98498 and 0.121 > 0.05 that there is no partial positive and significant influence of brand image on consumer purchasing decisions at PT Trimitra Warna Jaya. Then on product quality, it has a t count of 3.145 > 1.98498 and 0.002 <0.05 which shows a partial positive and significant influence on product quality on consumer purchasing decisions at PT Trimitra Warna Jaya. Then the promotion has a t count of 6.029 > 1.98498 and 0.000 <0.05 which shows that promotion has a partial positive and significant effect on consumer purchasing decisions at PT Trimitra Warna Jaya. The results simultaneously found 36.740 > 2.70 and a significance of 0.000 <0.05, so brand image, product quality and promotion of consumer purchasing decisions at PT Trimitra Warna JayaTujuan penelitian untuk meneliti tentang pengaruh citra merek, kualitas produk dan promosi terhadap keputusan pembelian produk pada, PT Trimitra Warna Jaya. Dasar metode yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif. penelitian survey menjadi pilihan dalam penelitian ini serta penggunaan kuesioner dalam proses pengumpulan data hasil survey yang didapat dari indormasi dari responden. Populasi yang digunakan dalam peneliti dalam meneliti yaitu konsumen yang pernah melakukan pembelian cat Asian paints di PT Trimitra warna jaya dalam periode bulan oktober 2022 hingga bulan oktober 2023. Penentuan besar sampel yang dapat dilakukan dengan rumus Cochran. Metode analisis data digunakan melalui uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linier bergada, analisis koefisien determinasi (R2), uji t dan uji f. Hasil penelitian dapat menunjukkan pada citra merek memilik t hitung 1,565 < 1,98498 dan 0,121 > 0,05 bahwa tidak didapati secara parsial pengaruh positif serta signifikan citra merek atas keputusan pembelian konsumen di PT Trimitra Warna Jaya. Kemudian pada kualitas produk memilik t hitung 3,145 > 1,98498 dan 0,002 < 0,05 bahwa didapati secara parsial pengaruh positif serta signifikan kualitas produk atas keputusan pembelian konsumen di PT Trimitra Warna Jaya.  Kemudian pada promosi memilik t hitung 6,029 > 1,98498 dan 0,000 < 0,05 bahwa didapati secara parsial pengaruh positif serta signifikan promosi atas keputusan pembelian konsumen di PT Trimitra Warna Jaya. Pada hasil secara simultan didapati 36,740 > 2,70 dan signifikansi 0,000 < 0,05 maka citra merek, kualitas produk serta promosi atas keputusan pembelian konsumen di PT Trimitra Warna jay

The Role of Supply Chain Integration In Creating Tourist Loyalty

Abstract—The tourism industry involved various industry such as transportation industry, food and beverages industry, hospitality industry, and many other related industries. The main purpose of this study was to investigate the linkage between tourism supply chain integration with tourist satisfaction and loyalty. The target respondents in this study are tourists come Oman for tourist purpose stop at Salalah International airport, stay at hotels, apartments, and visit major tourist locations and shopping centres. In this research, the following outcomes were obtained: The correlation analysis showed that (1) Tourism internal firm integration is related to tourist satisfaction. Tourism firm-supplier integration is related to tourist satisfaction, (3) Tourism firm-customer integration is related to tourist satisfaction. The result also show that tourist satisfaction related to tourist loyalty. Keywords: tourism supply chain integration, Satisfaction, Loyalt

Pengaruh Desain Produk, Word Of Mouth, dan Kualitas Informasi Terhadap Keputusan Pembelian Rumah PT Ciptatama Griya Prima

The purpose of this study is  to  determine the effect of product design, word of mouth, and information quality on the decision to purchase house at PT Ciptatama Griya Prima. The sample in this study were customers' of PT Ciptatama Griya Prima, in Batam, Sagulung sub-district and Batam City, totaling 100 respondents  with one-sample kolmogorov-smirnov method.The results indicated that product design, word of mouth and information quality have a positive effect on purchase decision with the regression equation Y = 9,131 + 0,058X1 + 0,140X2 + 0,812X3 + e. The contribution of the influence of product design, word of mouth and information quality to purchase decision simultaneously is 53.7%, the calculated F value is greater than F table or (39.356 > 2.70) with a significance of 0.000  <  0.05.  There  is  a  simultaneous  positive  and  significant  effect  among  independent and dependent variable &nbsp