Generational cohorts and search for B2B service providers

This study explores differences in B2B search processes of members of three generational cohorts, Millennials, Generation X, and Baby Boomers. When searching for a business-to-business service provider, Millennials were significantly more likely to use an internet search, but there were no significant differences between Generation X and Baby Boomers. Although more likely to use an internet search than previous generations, Millennials were just as likely to use interpersonal information sources. These results provide insights into differentiating marketing communications to effectively reach members of different generations in business-to-business marketing

Circadian rhythmicity and neurodevelopment of disco and grim mutations in Drosophila melanogaster

The death gene grim and its pathway for apoptosis has been studied extensively in Drosophila Melanogaster. The effects of grim mutations on circadian neurodevelopment and locomotor assays have yet to be investigated. Mutations in the gene disconnected (disco) has been shown to disrupt the normal development of the circadian circuitry, specifically the small ventro-lateral neurons (s-LNv’s). Which has shown to severely decrease rhythmicity during free-running periods. Alternatively, we have observed an increase in rhythmicity during free-running periods in grim mutations. Our goal is to investigate the neurodevelopment of the circadian circuitry and their associated locomotor activities in these Drosophila mutations

A plea for fuller ritual in the M. E. Church

Thesis (M.A.)--Boston Universit

Bench-to-bedside review: Chloride in critical illness

Chloride is the principal anion in the extracellular fluid and is the second main contributor to plasma tonicity. Its concentration is frequently abnormal in intensive care unit patients, often as a consequence of fluid therapy. Yet chloride has received less attention than any other ion in the critical care literature. New insights into its physiological roles have emerged together with progress in understanding the structures and functions of chloride channels. In clinical practice, interest in a physicochemical approach to acid-base physiology has directed renewed attention to chloride as a major determinant of acid-base status. It has also indirectly helped to generate interest in other possible effects of disorders of chloraemia. The present review summarizes key aspects of chloride physiology, including its channels, as well as the clinical relevance of disorders of chloraemia. The paper also highlights current knowledge on the impact of different types of intravenous fluids on chloride concentration and the potential effects of such changes on organ physiology. Finally, the review examines the potential intensive care unit practice implications of a better understanding of chloride

Dynamic product proliferation and firm performance implications

Product proliferation is a product strategy whereby a firm increases the number of products it offers to attract and satisfy diverse customer needs, to create barriers to entry, disperse risk, and develop economies of scope. Despite the importance of product proliferation decisions for firm performance, and significant extant research, the performance consequences of product proliferation activities are unclear, with equivocal results emerging in the literature. Adopting a dynamic approach, we specify the conceptual domain of product proliferation and explore different facets (within-niche, new-niche) of product proliferation. In doing so, this research aims to develop a better understanding of the benefits and/or drawbacks of product proliferation activity and develop a model that explicitly considers nonlinear relationships and articulates the impact of potential moderators. The moderators explored include:scopification (a variable that captures how product expansion occurs), which can create managerial complexities, and potentially erode performance outcomes of product proliferation; R&D expenditure (a proxy for firm R&D effort), which could support the development of both new technology (exploration) and better application of the existing technologies (exploitation) and, thus, enhance product proliferation performance outcomes; marketing expenditure (a proxy for marketing efforts), which could support product promotion and increase the performance outcomes of proliferation efforts; product cannibalisation, where sales and market share outcomes are eroded due to the lack of difference between the new and existing products; and intensity of competition (the level of competition in a market), which requires different market research costs and the costs of market research in a low competition market might be lower, and thus enhances the outcomes of proliferation. This research aims to make an academic contribution by describing two key facets of dynamic product proliferation, explaining how these may shape performance, and exploring the potential moderators that determine the performance consequences of product proliferation strategies. As a result, the study will also make a managerial contribution by providing information that managers can feed into the design of product portfolios, that can shape organisational innovation policy, and that can help managers allocate business resources more effectively

The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets

This study investigates whether the relationship between firm-level product innovativeness and new product performance is curvilinear, and whether the nature of this relationship is dependent on organizational and environmental factors in both developed and emerging market contexts. Using primary data from 319 UK and 221 Ghanaian companies, this study shows that in both developed and emerging markets the basic form of the relationship between firm-level product innovativeness and business success is inverted U-shape, but that the strength and/or form of this relationship changes under differing levels of market orientation, access to financial resources, and environmental dynamism. Some commonalities are identified across the two countries: market orientation helps firms leverage their product innovativeness. However, differences are also observed across the samples: in Ghana, access to financial resources enhances the relationship between product innovativeness and new product performance, unlike in the UK, where access to financial resources has no significant impact on this relationship. Furthermore, while UK firms are able to leverage product innovativeness to their advantage in more dynamic environments, Ghanaian firms are not able to benefit in this way, and find that high levels of innovation activity are less useful when markets are more dynamic

ENTREPRENEURIAL AND MARKET-ORIENTED ACTIVITIES, FINANCIAL CAPITAL, ENVIRONMENT TURBULENCE, AND EXPORT PERFORMANCE IN AN EMERGING ECONOMY

This study examines the impact of the simultaneous implementation of entrepreneurial and market-oriented export activities on export success and whether this relationship depends on levels of financial capital and market environment turbulence. The findings from a study of 164 Ghanaian exporting small and medium-sized enterprises (SMEs) indicate that high levels of both entrepreneurial and market orientation generate better export performance. The relationship is stronger when firms have greater financial capital and operate in more turbulent export market environments. These results extend existing knowledge of how SMEs can improve export performance by seeking fit between firm-specific capabilities and external environment conditions

Letter From John P. Story Jr. to Francis Mairs Huntington-Wilson, August 15, 1940

A typed letter from John P. Story Jr. addressed to Francis Mairs Huntington-Wilson, dated August 15, 1940. Within, Story congratulates Wilson on his published letter in the Herald-Tribune and criticizes the leadership of President Roosevelt.https://digitalcommons.ursinus.edu/fmhw_secondworldwar_documents/1016/thumbnail.jp