Certification, Forest Conservation, and Cattle: Theories and Evidence of Change in Brazil

Voluntary certification programs for agricultural and forest products have been developed to improve the environmental and social sustainability of production processes. The new Sustainable Agriculture Network (SAN) cattle certification program aims to reduce deforestation in the cattle supply chain, with a focus on Brazil. Drawing on information from interviews with key actors in Brazil, this article discusses the mechanisms that may enable the SAN cattle program to achieve these goals and to avoid critiques that have been leveled at other commodity certification programs. The program sets higher standards for sustainability than any existing policy or incentive mechanism. Participation in the program may generate significant indirect financial and non‐financial benefits. The program may also influence the supply chain more widely: by demonstrating that certifiable, traceable, sustainable cattle production is viable; by “raising the bar” of sustainability standards through rigorous criteria; and by creating new markets and incentives. While the scaling up and impact of the SAN cattle program will depend in part on how it is supported or constrained by other interventions in the same sector, the program appears to be characterized by a rigorous program design that is necessary, if not sufficient, to catalyze reduced rates of forest loss.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/111945/1/conl12116.pd

Conserving biodiversity through certification of tropical agroforestry crops at local and landscape scales

Voluntary sustainability standards and certification offer a promising mechanism to mitigate the severe negative impacts of agricultural expansion and intensification on tropical biodiversity. From a conservation standpoint, certification of tropical agroforestry crops, especially coffee and cocoa, is of particular interest given the potentially high biodiversity value of agroforestry systems and the substantial market penetration of coffee and cocoa certification in recent years. Here, we review experience with coffee and cocoa certification, summarize evidence on conservation impacts, and explore future needs. While there is much evidence that environmental criteria behind certification support biodiversity conservation, it is less clear to what extent certification is the cause of improved conservation outcomes. Additionally, the farm-scale focus of current certification models may limit delivery of biodiversity conservation benefits, as maintenance of biodiversity depends on processes at larger landscape scales. To address this scale mismatch, we suggest that investment and innovation in certification over the next decade prioritize landscape conservation outcomes. This may be achieved by (1) linking existing certification mechanisms with broader landscape and ecosystem service management approaches and/or (2) expanding current certification models to consider the landscape itself as the certified unit