‘Is it essential that a steamship company’s posters must have a ship?’ The shortcomings of British shipping posters c.1840 to c.1970

Purpose: The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of these lines. Design/methodology/approach: The research is built on a survey of >450 posters plotting the shifting nature of advertising messages over this long period in response to the market. This is supported by reading trade press contemporary to the period to establish broader trends in marketing and whether this product sector was aberrant. Findings: What is revealed is a generally static response in the promotion of British shipping lines throughout the timeframe, at odds with trends elsewhere. What stands out is the widespread criticism of the time singling out the shipping poster. This suggests an advanced appreciation of the role of the poster and the effectiveness of promotional messages focussing on emotions- versus a product-centred approach. Originality/value: Whilst there is an established literature which suggests that the British merchant marine was hamstrung by a pattern of family ownership making adaptation slow, no research to date has expressly read marketing as a window onto that culture. This paper shows that whilst there may have been change within the sector which these British shipping lines responded to, when it came to presenting themselves in public via their communications strategy, they adopted a staid, conservative approach. British shipping lines, throughout the period, had a very fixed idea about who they were and what best represented their business irrespective of dramatic shifts in attitudes concerning how best to reach consumers. Interrogating promotional material, and particularly the ubiquitous shipping poster, provides another insight into the conservative and debilitating corporate culture of British shipping

Receipt for Paid Advertisement, G. B. & J. H. Utter, Steam Job Printers, to Peleg Clarke Jr., August 3, 1868

This receipt, dated August 3, 1868, is for an advertisement with the Narragansett Weekly and The Sabbath recorder through the G.B. and J. H. Utter Steam Job Printers, purchased by Peleg Clarke, advertising as Executor for the estate of Benjamin Reynolds. The payment of $1.75 for a 1 inch 6 week advertisement was received by G. B. and J. H. Utter.https://scholarsjunction.msstate.edu/fvw-manuscripts-clarke/1068/thumbnail.jp

Re/diseñar espacios de la universidad de Buenos Aires con perspectivas de género en la Argentina

English version available in IDRC Digital Library : Re/designing the university of Buenos Aires campus to be gender inclusive in Argentin

Explorando las infraestructuras urbanas de cuidado para promover la autonomía de las mujeres en Argentina

English version available in IDRC Digital Library : Exploring urban care infrastructures to support women’s autonomy in Argentin

Technologies for another form of construction : experiences by women from popular movements

Portuguese version available in IDRC Digital Library : Tecnologias para outra forma de construção : experiências de mulheres de movimentos popularesThe research project is based on a housing movement called “Mutirão” which emerged at the end of the 1980s, where residential areas were constructed on the outskirts of populated cities in Brazil. This collective activity is usually led by women (around 80%) who organize, coordinate, and work on-site. This study deploys the female perspective that has been systematically erased by colonial and patriarchal orders, to redesign construction sites, materials, tools, and techniques and deconstruct the barriers created by sexual division of labour. Through participatory processes and workshops, this study uses female perspectives to resurrect ancestral construction techniques, such as the Pana: a fabric that serves both as an object for daily activities such as for carrying things around, and as a manual that outlines technologies and construction techniques from women in different territories of Brazil

Improving traditional fish drying technology design for women fish vendors in Nigeria

Fishing is the main occupation of the people of Akwa Ibom state of Nigeria. Women constitute more than 90% of the personnel involved in traditional fish preservation, handling, and marketing. The study was concerned with improved and gendered design of traditional fish Drying Technology, to address some lagging challenges in operations in the traditional fish drying cottage industry. Traditional fish drying methods are inadequate, inconveniencing, and dangerous to health. The team used questionnaires, interviews, and focus group discussions to identify the main hazards and challenges experienced by women fish processors and vendors. With this data, they designed improved fish drying technology prototypes in hopes of changing the industry to improve conditions for women

Improving the gendered design in housing and public spaces based on women’s experiences in Rwanda

This project explored gendered design in housing and public spaces in Rwanda to identify gendered issues and suggest guidelines to make spaces more accessible for all genders. Data was collected through visits to different universities, institutions and public spaces and surveys given to policymakers and beneficiaries. A gender analysis tool helped to identify how gender can be implemented in the design of spaces and a report with guidelines was written

Reimagining urban territories for women’s autonomy in Colombia

Spanish version available in IDRC Digital Library : Reimaginar territorio urbano para la autonomía femenina en ColombiaThis project builds on ongoing work in the neighborhood of Bélen in Bogotá to resist gentrification and redevelopment efforts through the creation and expansion of community spaces with a gendered perspective. Researchers from Universidad Jorge Tadeo Lozano worked with a local group of women, the Circle of Women Aisha, to create a community kitchen and expand and renovate an existing community garden at a local community space Casa B. This project focuses on domestic spheres to argue that they are important spaces of feminist politics and community knowledge

Re/designing the university of Buenos Aires campus to be gender inclusive in Argentina

Spanish version available in IDRC Digital Library : Re/diseñar espacios de la universidad de Buenos Aires con perspectivas de género en la ArgentinaThis research aimed to identify the impact of the gender policies implemented by the University of Buenos Aires, specifically on the spaces and everyday uses of its campus spaces. In order to understand how students, faculty, and staff perceive and appropriate campus space, the team carried out a massive online survey as well as an ethnographic study of social media accounts discussing campus spaces. Based on their findings, they have developed recommendations for institutions for the strategizing and application of gender policies in campus design