Use of SMS texts for facilitating access to online alcohol interventions: a feasibility study

A41 Use of SMS texts for facilitating access to online alcohol interventions: a feasibility study In: Addiction Science & Clinical Practice 2017, 12(Suppl 1): A4

Journal quality: a Google Scholar analysis

Research quality has become a major issue in the Australian university system and journal quality, as determined by discipline committees, seems likely to play a major role in the government’s new assessment system, which will have financial and reputational implications for disciplines and individual academics. The present study examined the Google citations, which are a measure of journal influence, obtained by all of the marketing journals rated as A* and A in the Government’s recent journal list, as well as 10 B and 10 C rated journals to see how the journals differ. The implications of the results for Australian marketing academics are discussed

Looking at behavioral innovativeness: A Rasch Analysis

While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information

The validation of a use innovativeness scale

Purpose – To validate a measure of use innovativeness, or how existing products are used in a novel and innovative manner. The measure has practical significance for innovation research as it consists of only nine items as opposed to the original 44. The use innovativeness measure derived from research predicts acceptance of new technology (in this case computer technology) and could be adapted to other fields of innovation research. Design/methodology/approach – A survey was conducted and structural equation modelling techniques were used to analyse the data. Findings – Evidence for a unidimensional measure of use innovativeness is provided by structural equation modelling. The nine-item measure has fewer items than the original 44-item measure developed by Price and Ridgway (1983) Price and Ridgway and consists of the items of multiple use and creative reuse. The measure was found to be positively correlated with innovativeness and opinion leadership and the acceptance of new information technology. The construct of use innovativeness is thus a practical measurement for use in innovation research. Research limitations/implications – Some limitations regarding the nature of the sample are discussed. Implications for future research in the diffusion of innovations are also addressed. Originality/value – The only paper which validates a measure of use innovativeness, so that it has practical and theoretical use in innovation practice and research