AN ANALYSIS OF CONSUMER BEHAVIOR IN MOBILE PHONE MARKET IN SINDH

This study besides studying brand selection by the young consumers of Sindh will also help to understand the overall purchase behavior of this segment of consumers. The results of this study will provide insight and information for administrators, practitioners, and researchers about the behavior of consumers towards various mobile brands and services particularly in Sindh. The population of the study is students of various universities in Sindh. Descriptive statistics is applied to analyze the characteristics of the respondents. For the testing of hypotheses, exploratory factor analysis with varimax rotation is applied. The results of the current study supports majority of the hypotheses. The results concluded that a large number of respondents prefer the purchase the mobile phone handset with value added facilities like camera, large screen, familiar brand and low price. The respondents also focused those service provider companies that offer the services such as SIM at low rate, free minutes, low call rates and call clarit

Oil Price Shocks: A Comparative Study on the Impacts in Purchasing Power in Pakistan

The current research investigates the relationship between changes in crude oil prices and Pakistan and the macro-economy. A multivariate VAR analysis is carried out among five key macroeconomic variables: real gross domestic product, short term interest rate, real effective exchange rates, long term interest rate and money supply. From the VAR model, the impulse response functions reveal that oil price movements cause significant reduction in aggregate output and increase real exchange rate. The variance decomposition shows that crude oil prices significantly contribute to the variability of real exchange rate long term interest rate in the Pakistan economy while oil price shocks are found to have significant effects on money supply and short term interest rate in the economy. Despite these macro econometric results, caution must be exercised in formulating energy policies since future effects of upcoming oil shocks will not be the same as what happened in the past. Explorations and development of practicable alternatives to imported fuel energy will cushion the economy from the repercussions of oil shocks. Oil price shock has negative impact on the GDP and as well as economy of Pakistan