TipScreener: A Framework for Mining Tips for Online Review Readers

User-generated content explodes in popularity daily on e-commerce platforms. It is crucial for platform manipulators to sort out online reviews with repeatedly expressed opinions and a large number of irrelevant topics in order to reduce the information processing burden on review readers. This study proposes a framework named TipScreener that generates a set of useful sentences that cover all of the information of features of a business. Called tips in this work, the sentences are selected from the reviews in their original, unaltered form. Firstly, we identify information tokens of the business. Second, we filter review sentences that contain no tokens and remove duplicates. We then use a convolutional neural network to filter uninformative sentences. Next, we find the tip set with the smallest cardinality that contains all off the tokens, taking opinion words into account. The sentences of the tip set contain a full range of information and have a very low repetition rate. Our work contributes to the work of online review organizing. Review operators of e-commerce platforms can adopt tips generated by TipScreener to facilitate decision makings of review readers. The convolutional neural network that classifies sentences into two classes also enriches deep learning studies on text classification

TipScreener: A Framework for Mining Tips for Online Review Readers

User-generated content explodes in popularity daily on e-commerce platforms. It is crucial for platform manipulators to sort out online reviews with repeatedly expressed opinions and a large number of irrelevant topics in order to reduce the information processing burden on review readers. This study proposes a framework named TipScreener that generates a set of useful sentences that cover all of the information of features of a business. Called tips in this work, the sentences are selected from the reviews in their original, unaltered form. Firstly, we identify information tokens of the business. Second, we filter review sentences that contain no tokens and remove duplicates. We then use a convolutional neural network to filter uninformative sentences. Next, we find the tip set with the smallest cardinality that contains all off the tokens, taking opinion words into account. The sentences of the tip set contain a full range of information and have a very low repetition rate. Our work contributes to the work of online review organizing. Review operators of e-commerce platforms can adopt tips generated by TipScreener to facilitate decision makings of review readers. The convolutional neural network that classifies sentences into two classes also enriches deep learning studies on text classification

An Analysis Framework to Reveal Automobile Users’ Preferences from Online User-Generated Content

This work attempts to develop a novel framework to reveal the preferences of Chinese car users from online user-generated content (UGC) and guides automotive companies to allocate resources reasonably for sustainable design and improve existing product or service attributes. Specifically, a novel unsupervised word-boundary-identified algorithm for the Chinese language is used to extract domain professional feature words, and a set of sentiment scoring rules is constructed. By matching feature-sentiment word pairs, we calculate car users’ satisfaction with different attributes based on the rules and weigh the importance of attributes using the TF-IDF method, thus constructing an importance-satisfaction gap analysis (ISGA) model. Finally, a case study is used to realize the framework evaluation and analysis of the twenty top-mentioned attributes of a small-sized sedan, and the dynamic ISGA-time model is constructed to analyze the changing trend of the importance of user demand and satisfaction. The results show the priority of resource allocation/adjustment. Fuel consumption and driving experience urgently need resource input and management

Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions

Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people’s income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the promotion situation and the types of products promoted on consumers’ impulse shopping, and uses regression analysis, t-test, stepwise regression and analysis of variance to conduct data analysis. The results show that online promotion has a significant impact on consumers’ willingness, and the anticipated regrets in different directions have totally different effect on willingness; the type of product promoted, and the impulsive characteristics of consumers play a moderating role; online promotion affects consumers’ impulsive online shopping intentions through the intermediary effect of expected regret. The influence of anticipated regrets on impulsive online shopping intention is proposed creatively, and the results also provide e-commerce merchants and customers with new insights in managing and treating online promotions. Managerial implications like controlling the duration of promotions and the number of preferential goods are put forward based on our analysis