Covid-19 Related Media Coverage Effect on Social Cohorts

The course of humanity has been intensely interrupted by the sudden eruption of COVID-19 virus. The latter has turned human life upside down and put an end to glorious decades of peace, prosperity, enjoyment and tourism. Ever since the first cases of the virus were recorded, many, if not all, nations adopted comprehensive lockdowns to control the influx of possible infected people and prevent the transmission of infection among people and its spread amidst society. Due to the novelty of what turned out to be a global pandemic and its accompanying unprecedented circumstances, the Moroccan government waged a massive information campaign utilizing all possible radio, television and social media networks attempting to attain a wide reach of its far-flung citizens. Some communication channels, such as 2M, shifted to local dialects like Moroccan Arabic (MA) and Amazigh to reach and forewarn even the illiterate cohorts. Immigrant diaspora in different parts of the world, in China, the cradle of the virus, Europe and America, joined in and reinforced the governmental immense communication campaign by sharing their virus experiences with relatives and friends via videos, audio materials and texts that went viral over social media avenues. This bulky information campaign was not without any effect. This is a study that investigates into the potential upshots of this sustained, incessant and corroborated media coverage of Covid19 pandemic on a random sample of 113 informants composed of shop keepers, street vendors and other laymen we randomly met in Agadir’s streets, markets and gardens upon the alleviation of the shutdown restrictions in June 2020. The interviewees brought up ample effects ranging from the emergence of novel greeting manners, ascending distrustfulness, health consciousness, cautiousness, massive fear as well as re-organization of spending and saving priorities. Likewise, the pandemic seems to have shaken people’s erstwhile trust and confidence in scientific and technological developments that became pretty much vulnerable before wide-ranging, unremitting and consistent media coverage of some issues, especially if the issue turned out to be profitable to some agency/ies

Make me an Offer: Forward and Reverse Auctioning Problems in the Tourism Industry

Most tourist destinations are facing regular and consistent seasonality with significant economic and social impacts. This phenomenon is more pronounced in the post-covid era, where demand for travel has increased but unevenly among different geographic areas. To counter these problems that both customers and hoteliers are facing, we have developed two auctioning systems that allow hoteliers of lower popularity tier areas or during low season periods to auction their rooms in what we call a forward auction model, and also allows customers to initiate a bidding process whereby hoteliers in an area may make offers to the customer for their rooms, in what constitutes a reverse auction model initiated by the customer, similar to the bidding concept of priceline.com. We develop mathematical programming models that define explicitly both types of auctions, and show that in each type, there are significant benefits to be gained both on the side of the hotelier as well as on the side of the customer. We discuss algorithmic techniques for the approximate solution of these optimization problems, and present results using exact optimization solvers to solve them to guaranteed optimality. These techniques could be beneficial to both customer and hotelier reducing seasonality during middle and low season and providing the customer with attractive offers.Comment: 21 pages, 7 figure

Online instrument systems in reality for remote wiring and measurement of electronic in e-learning from LabVIEW+NI ELVIS II vs embedded system+web services

Recently The prestigious universities of the world strive and aim to computerize their distance education service and more specifically the remote practical work, which allows students to manipulate electronic experiments via the web, for to solve a set of problems: pedagogical, management, security, restriction by time and place and the problems the overcrowding of students in universities. This paper will describe the E@SLab system developed by the university Cadi Ayyad member of the e-live project funded by EU in the frame of ERASMUS+E@SLab is based on the latest technologies of development and respects educational and pedagogical standards. E@SLab offers 2 versions different of remote laboratory: first version (s1) is an embedded system its part software is node js+Ubuntu and the part hardware a card pcduino or raspebery. The second version (s2) is based on LABview and its hardware part is the NI ELVIS II pedagogical map. In this paper, we will compare and discuss the architecture, performance of the 2 versions of E@SLAB and review other famous approaches NetLab, VISIR, for comparing with E@SLab with the intention show its singularity

Η Δημιουργική γραφή και το θέατρο στην εκπαίδευση, έρευνα πεδίου σε μαθητές νηπιαγωγείου

Το θέμα της παρούσας διπλωματικής εργασίας είναι « Η Δημιουργική γραφή και το θέατρο στην εκπαίδευση με έρευνα πεδίου σε μαθητές νηπιαγωγείου». Το εν λόγω θέμα αναδεικνύεται επίκαιρο διότι στη σημερινή κοινωνία το θέατρο συνιστά ένα ωφέλιμο μορφοπαιδευτικό αγαθό, το οποίο δύναται να δομεί αισθήσεις και προσωπικότητες. Το θέατρο στην εκπαίδευση συμφύρεται με τη δημιουργική γραφή και αυτό θα αποσαφηνίσουμε στο δημιουργικό μέρος προτείνωντας πρακτικές ασκήσεις Δημιουργικής γραφής και θεάτρου οι οποίες πραγματοποιήθηκαν σε μαθητές νηπιαγωγείου με σκοπό να τους δημιουργηθεί μια καινούργια αντίληψη για τον κόσμο, όπου δε θα χωρά ο διδακτισμός αλλά η μόρφωση που πηγάζει από μέσα τους καθώς και να τους εμφυσηθεί η αγάπη για τη δημιουργική γραφή και το θέατρο. Στο πρώτο μέρος θα παρουσιαστεί το πεδίο της Δημιουργικής γραφής και του θεάτρου στην εκπαίδευση. Αρχικά θα γίνει μια εκτενής αναφορά στην έννοια της Δημιουργικής γραφής και, στη συνέχεια θα παρουσιάσουμε τη χρησιμότητά της στην προσχολική εκπαίδευση και πιο συγκεκριμένα στο επίπεδο του νηπιαγωγείου στο οποίο τα παιδιά δεν έχουν κατακτήσει ακόμα το γραπτό λόγο, καθώς επίσης και τον σπουδαίο ρόλο που έχει ο νηπιαγωγός- εμψυχωτής για τη διάδοση της τέλος, θα παρουσιαστεί και η σχέση της Δημιουργικής γραφής με τη λογοτεχνική ανάγνωση. Στη συνέχεια το δεύτερο κεφάλαιο αφορά το Θέατρο και τη σχέση του με την εκπαίδευση. Πιο συγκεκριμένα στην αρχή θα παρουσιαστεί η χρησιμότητα του θεάτρου στην εκπαίδευση καθώς και τα οφέλη και τους σκοπούς που έχει το θεατρικό παιχνίδι από τις πρώτες τάξεις του νηπιαγωγείου, το οποίο αποτελεί μια ονειρική και δελεαστική μέθοδος γνωριμίας από την πρώιμη ηλικία του παιδιού με τη γνώση, την τέχνη και τη ζωή, αφού το θεατρικό παιχνίδι είναι ένα μέσο επικοινωνίας και καλλιέργειας των ανθρωπίνων σχέσεων και συμβάλλει και στη συναισθηματική ανάπτυξη του παιδιού. Επιπρόσθετα, συνιστά μια παιδαγωγική λειτουργία η οποία δίνει την ευκαιρία στα παιδιά να μάθουν να συνυπάρχουν και να λειτουργούν στην ομάδα με γνώμονα τις ανάγκες τους, ενεργοποιώντας τη φαντασία τους. Στην συνέχεια θα γίνει μια αναφορά στον ρόλο που έχει ο εμψυχωτής τουθεατρικού παιχνιδιού αλλά και στη δραματική τέχνη γενικότερα στην εκπαίδευση καθώς και στο εκπαιδευτικό δράμα (ορισμός, ποιος είναι ο ρόλος του κτλ). Στο τέλος του δευτέρου κεφαλαίου θα παρουσιαστεί πώς μπορεί το Θέατρο και η Δημιουργική γραφή, τα οποία έχουν αρκετά κοινά, να συνδυαστούν. Ολοκληρώνοντας το δεύτερο μέρος το οποίο είναι και το πρακτικό μέρος θα καταγράψουμε κάποιες στοιχειώδεις δραστηριότητες δημιουργικής γραφής η οποίες πραγματοποιήθηκαν με επιτυχία στους μαθητές μου με τα αποτελέσματά τους, όπως επίσης και κάποια παιχνίδια με όνομα: «παραμυθομαγειρέματα» στα οποία τα παιδιά με βάση κάποια παραμύθια « μαγειρεύουν» με σκεύη τη φαντασία, τη σκέψη, τα συναισθήματα, με υλικά το παιχνίδι, την αλληλεπίδραση, τον ρυθμό, τις δυναμικές εικόνες, τα παιχνίδια ρόλων, τους αυτοσχεδιασμούς, τις δραματοποιήσεις. Η παρούσα εργασία θα ολοκληρωθεί με κάποια θεατρικά παιχνίδια και τα αποτελέσματα αυτών σε μαθητές νηπιαγωγείου όπου στο παράρτημα θα παραθέσουμε φωτογραφίες από τα αποτελέσματα τους.Τhe topic of this thesis is "Creative writing in theater and education with field research in Kindergarten students", the topic in question is topical because in contemporary society theater is a useful educational asset, which can build consciousness and personalilities. There are elements in common between theater in education and creative writing which we will clarify in the creative part through practical work in Creative writing and theater which were carried out for kindergarten students with the aim of creating a new perception of the world where didacticism will not fit but the education that originates within them as well as instill in them a passion for creative writing and theater. In the first part Creative writing and theater in education will be presented. Firstly, an extensive reference to the concept of Creative writing will be made and subsequently we will present its usefulness in preschool education and more specifically at the kindergarten age, as well as the significant role that the kindergarten teacher-animator has for his dissemination and eventually the relationship of Creative writing with literary reading will be presented. Thereinafter, the second chapter will concern the theater as well as its connection with education. More specifically, in the beginning, the functionality of theater in education will be presented, along with the benefits and purposes of theatrical play from the first grades of kindergarten, which is a dreamlike and tempting method of getting to know the child from an early age through knowledge, art and life, as theatrical play is a means of communication as well as cultivation of human relationships and also contributes to child's emotional development. In addition, it is a pedagogical function which gives children the opportunity of learning how to do exist and work in the group based on their needs, activating their imagination. Afterwards, there will be a reference to the role of the animator not only in the theatrical play but also to the dramatics in education in general terms as well as in educational drama (definition, what the role is, etc.). At the end of the second chapter, it will be presented how Theater and Creative Writing, which have a lot in common, can be combined. On completing the second part, which is also the practical part, we will record some elementary creative writing activities that were successfully carried out for my students and their results, as well as some games called: "fairytale cooking" in which the children, according to some fairy tales, "cook" with utensils for imagination, thoughts, emotions, with materials such as playing, interaction, rhythm, dynamic images, role-playing, improvisations, dramatisations. The current assignment will be finalised with some theatrical games along with their results? Outcomes for kindergarten students. Last but not least, there will be a list of photos accompanying their results/outcomes in the appendix

Besoin du contrôle de gestion dans les universités Marocaines : une analyse théorique.

Courants théoriquesLe contrôle de gestion est un système d’information qui s’est développé à l’origine dans le secteur privé. Son application au secteur public au Maroc est en cours, notamment sous l’influence du courant du nouveau management public qui vise l’introduction des outils de gestion du secteur privé vers le secteur public en particulier les universités marocaines. La culture de la performance véhiculée par le NMP est désormais bien présente au sein du secteur de l’enseignement supérieur, du fait notamment de la LOLF N°130-13 et de la contractualisation et de la loi 01-00 . En effet, seule l’existence d’un besoin peut assurer l’introduction du contrôle de gestion dans une organisation et notamment dans les universités. Ainsi le contrôle de gestion apparait comme un levier de la nouvelle gestion universitaire au Maroc. Il répond parfaitement aux besoins d’efficacité et d’efficience. L’objet de cet article, est d’étudier le besoin du contrôle de gestion dans les universités Marocaines. Plus spécifiquement, il s’agit d’expliquer la nature et la réalité de ce besoin en se basant sur l’apport des théories de management fondant le contrôle de gestion et au travers des conditions et des exigences de fonctionnement des universités

DIGITAL MARKETING PRACTICES IN MOROCCAN SMES (SMALL AND MEDIUM SIZED ENTERPRISES): A SYSTEMATIC LITERATURE REVIEW

The digital era offers Small and Medium-Sized Enterprises (SMEs) opportunities to grow and even challenge larger companies. Yet, it is observed by scholars that SMEs are reluctant to implement new technology tools, which leads us to question the decisive factors to either adopt or not digital marketing practices. Therefore, this paper aims to systematically explore literature on digital marketing’s components since it encompasses a large area of practice. The research goal is to understand the position and corporate behavior regarding the adoption of this discipline in global SMEs with a closer look at the Moroccan context. The methodology followed is a qualitative documentary research that consists of data collection, references selection, and thorough analysis. This process consists of two phases. The first phase involves conducting an exploratory systematic literature review to refine the generated results using keywords, abstracts, and titles. The documents were screened based on specified inclusion and exclusion criteria to eliminate irrelevant topics. The second phase involves conducting an in-depth extended systematic literature review to thoroughly analyze the content of the references by reading and comprehending the full texts. This research work reveals that e-marketing positively influences SMEs. Social media marketing is disclosed to be the most adopted form in SMEs. However, this literature review uncovered conflicting opinions regarding the implementation of e-marketing in SMEs. Some sources highlighted limitations like resource constraints, while others saw potential in this area as technology becomes increasingly accessible. The perspective of this paper is to conduct an exploratory qualitative research, followed by a confirmatory quantitative research within Moroccan SMEs to identify factors influencing them to adopt social media marketing. This article is structured according to IMRaD framework. It outlines an introduction for context and research problem, followed by research methodology, review of literature, results and discussion, and finally a conclusion