Business Objectives For Trade Shows Aimed At Final Consumers

An exhibitors' attendance at any trade show calls for designing and developing a preliminary plan, which must in turn be a part of the company's overall marketing plan, so that the decisions that are taken before, during, and after attending the trade show are in keeping with the company's sales and overall objectives. To achieve the desired sales and business performance, trade show objectives have to be set and defined as part of the strategic plan for attending the event, and this definition can have an influence on the final outcome the company achieves after the show. Taking this into account, and bearing in mind the particular case of trade shows aimed at final consumers, this paper describes a study based on cluster analysis aimed at grouping the different objectives that lead companies to attend trade shows and determine which of these objectives are most important for participating firms

Influence Of Corporate Social Responsibility On Hotel Demand

The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively

Effect Of Continuous Assessment Tests On Overall Student Performance In The Case Of The Spanish National Distance Education University (UNED)

This study aims to analyze the effect of the use of different types of continuous assessment tests on students participation, performance and final grades. To this end, it examines the case of a second-year course from the degree program in Business Administration and Management offered by the Faculty of Economics at the Universidad Nacional de Educaci a Distancia (National Distance Education University, UNED) in Spain during the first two academic years it was available (2011/12 and 2012/13). This period offered two distinct scenarios, with a total of 1,450 students participating the first year and 1,809 in the second, due to the use of two online continuous assessment tests with different scoring systems. The goal was to analyze the influence of each of the continuous assessment systems used on student participation in both the continuous assessment test itself and the final exam, as well as on the grades earned on these tests, and students overall performance in the course. As a result of this research, conclusions were reached regarding the educational nature of these tests and their suitability as a true tool for monitoring and assessment at a distance university

Internet and Consumer behaviour in Travel and Tourism: A European Cross-National Analysis

The emergence of the internet and the development of ICTs have transformed communications and the marketing of products and services. This paper examines the extent to which the internet has penetrated homes in the various EU countries and how online consumers behave in activities linked to travel and tourism. The years 2007 and 2016 were analysed in order to make a comparison over time of the progression of the internet and ICTs among EU citizens and to examine similarities and differences in behaviour patterns in the field of tourism. This study helps confirm a correlation between digitalisation and ICTs in buying habits for tourism products and services, finding that though digital divides between countries are narrowing over time, this is not the case in the use of ICTs in tourism in particular. Our findings indicate divergent behaviour patterns and trends in online travel and accommodation management and in the way that ICTs are used in the European Union

The Impact Of The Current Economic Crisis On The Demand For Higher Education: An Analysis Of Spanish Distance Education Universities

Spain is currently experiencing a difficult economic situation, and in recent years a significant change has been observed in the behavior of the demand for educational programs as a result of this situation. Recent studies reveal a change in student demand that does not have the same effect on all academic institutions. Bearing this behavior in mind, the present study focuses on providing an overview of the situation of the Spanish distance education university system over a six-year period, from the 2007/08 to the 2011/12 academic year, analyzing the different variables that influence the demand and new enrollment in official degree programs. We also conduct a comparative analysis of the patterns these variables follow depending on the methodology applied by the different universities examined in our study, making a distinction between classroom and distance education universities

Before a hotel room booking, do perceptions vary by gender? The case of Spain

Corporate Social Responsibility (CSR) is implemented unevenly in the Spanish tourism industry. The hotel infrastructure of the country is not an exception. This study analyses the environmental, social and economic dimensions of initiatives with respect to the hotel offer which consumers living in Spain appreciate and value more based on their gender. Empirical analysis is approached using a model of structural equations in which the intensity and sign of differences between men and women can be seen. The main results show that aspects related to the environment are the most important for both genders. The dimensions in which differences are defined are the economic, more valued by men; and social, more valued by women. The document provides relevant information, filling a knowledge gap in this field

Biomarcadores de tolerancia operacional en trasplante renal y hepático

Los datos publicados acerca del fenómeno de tolerancia operacional espontánea tras el cese de la inmunosupresión en trasplantados renales y hepáticos, motivan el interés actual para la definición de biomarcadores en este estado de ausencia de respuesta inmunológica.Grado en Medicin

Diseño organizacional de las agroexportadoras de La Libertad, 2021

La presente investigación titulada Diseño Organizacional de las agroexportadoras de La Libertad 2021, cuyo objetivo fue determinar la valoración de los Directivos a las agroexportadoras de La Libertad. El tipo de investigación fue enfoque cuantitativo, tipo básica, utilizando el método observacional, diseño no experimental, corte transversal descriptivo simple. La muestra fue de 111 directivos. La técnica de recolección de datos la encuesta y el cuestionario el instrumento, siendo validado por tres expertos, el grado de confiabilidad se determinó mediante el coeficiente de Alfa de Cronbach siendo para la variable Diseño Organizacional de .95. Del análisis descriptivo los resultados fueron que, los directivos de las empresas agroexportadoras de La Libertad, consideraron que siempre (33%) o casi siempre (61%), departamentalizan, controlan y dividen el trabajo, eficientemente, esto explica el auge de la Región la Libertad, que, en el año 2020, e inicios del 2021, está considerada como la Región número uno en Agroexportación a nivel del Perú

Public policy and health of urban Aboriginal peoples: A look at the Canadian case

The article reviews three of the main Canadian federal policies towards Aboriginal communities that address the issue of urban Aboriginal people’s access to health services (the Royal Commission on Aboriginal Peoples, the Getting Strength plan, and the Urban Aboriginal Strategy). It also contrasts the central aspects of these policies with the findings reported by academic papers on the current health status of urban Aboriginal peoples in Canada. The case of a Colombian urban indigenous community (the Yanaconas of Popayán) is presented as part of the argument. The paper is the first one of a series of two, aiming to describe and compare some of the main public policies towards urban indigenous communities in two countries, Canada and Colombia.El artículo revisa tres de los principales programas federales del gobierno canadiense hacia los grupos indí- genas, donde se aborda el tema puntual del acceso de las comunidades indígenas urbanas a los servicios de salud (Royal Commission on Aboriginal Peoples, Getting Strength Plan, y Urban Aboriginal Strategy). Los aspectos centrales de estos programas se comparan con los resultados de una serie de trabajos de investigación sobre el estado actual de salud de las comunidades indígenas urbanas en Canadá. Como parte de la discusión final se pre- senta el caso de una comunidad indígena urbana en Colombia (los Yanaconas de Popayán, Cauca). El artículo es el primero de una serie de dos, cuyo objetivo central es describir y comparar algunos de los principales programas públicos hacia las comunidades indígenas urbanas en Canadá y Colombia