The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

While the importance of electronic Word-of-Mouth (eWOM) for Business-to-Business (B2B) firms is increasing, the use of B2B firm-generated content for driving positive eWOM is less understood. Given the emergence of image-oriented social media platforms, this study investigates how color features increase positive eWOM in the B2B versus B2C context by analyzing 13,356 images on Instagram. The results reveal key differences in color features in the contexts of B2B and B2C. Specifically, cool colors are more appealing in B2B content, while warm colors work better in B2C content. Further, darkness, saturation, and colorfulness moderate the cool effect in B2B content, such that darker, less saturated, and more varied colors increase the effect of cool color. In the B2C context, only colorfulness increases the effect of warm color. The findings of this research contribute to the literature examining the different drivers of eWOM between B2B and B2C social media and offer managerial implications for B2B and B2C firms on ways to encourage positive eWOM

Analisis dan Perancangan E-CRM pada Perusahaan Advertising

The purpose of this study was to analyze the needs and customer satisfaction in service advertising and design an attractive site customer satisfaction, user friendly and dynamic. Ways to do research using analytical method, data collection method, and design method. The collection of data and information were done through a field research. The results obtained from this research is the design of e-CRM applications (Electronic Customer Relationship Management) which aims to produce an interactive Internet-based applications for any strategy to enhance relationships with existing customers, increase new customers and increase profits from the sale. In addition, companies can thrive in providing quality service to our customers, which in turn can increase its profit. The conclusion of this research is to create a dynamic website, which is useful for providing better services to consumers, thus increasing profits for customers and companies

Slogans With Negations’ Effect on Sustainable Luxury Brand

The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, particularly among an increasingly skeptical consumer base. This research thus investigates the impact of advertising slogans with negations (vs. affirmations) in this regard. Three experimental studies show that advertising slogans with negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication strategies to increase favorable consumer responses to sustainable luxury brands

Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings

Prior research has established that consumers with higher levels of biospheric values are more likely to engage in sustainable behaviors. Such findings assume that tourism practitioners should solely focus their marketing efforts on consumers with high levels of biospheric values. The present research reexamines such typical expectations by investigating how lay beliefs about the world elicited by advertising can encourage consumers with low levels of biospheric values to engage in sustainable behaviors. Results of two experimental studies show that, among consumers with low levels of biospheric values, those with a malleable (vs. fixed) lay belief about the world exhibit stronger preferences for sustainable hotels offerings because they are more hopeful that the sustainable efforts from the hotels can create a positive change. These findings contribute to the literature by demonstrating the role of lay beliefs on consumers’ sustainable behaviors and establishing the underlying mechanism. In addition, this research provides a novel insight about how tourism practitioners can appeal to unsustainable consumers, highlighting how the tourism industry can create positive behavior change toward consumers’ sustainable behaviors

The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency

In the era of consumer distrust of corporations, transparency is becoming a must rather than an option. While prior research has explored why businesses should disclose their costs and how consumers may react to such cost transparency, it is still unclear how marketers can best communicate cost transparency. The present research offers a practical examination of how and when cost transparency is effective, specifically, by examining the moderating role of authentic and hubristic pride on the effectiveness of cost transparency. Across two experimental studies, the effectiveness of cost transparency is leveraged using authentic pride, whereas hubristic pride decreases it. Further, we empirically demonstrate the mediating role of moral elevation. Overall, the results demonstrate that marketing messages that elicit authentic pride can increase the effectiveness of cost transparency. Hence, the current research highlights how marketers and brands can effectively combine specific emotional appeals with cost transparency to obtain favorable consumer evaluations

Effect of Polystyrene Latex Addition on Size and Pore Volume of Porous Calcium Oxide Particles Prepared by Spray-Pyrolysis Method and Its Ability for SO2 Retention

In this study, the effects of polystyrene (PS) latex addition on the particle morphology and the pore content of calcium oxide (CaO) were investigated. The CaO particles were prepared using an ultrasonic nebulizer-assisted spray-pyrolysis method with variation of the PS/Ca(NO3)2·4H2O mass ratio in the precursor. Good crystallinity of CaO was obtained at 825°C of synthesis temperature under 2 l/min of nitrogen gas flow, which was confirmed by Fourier transform infrared (FTIR) spectroscopy and X-ray diffraction (XRD). According to scanning electron microscope (SEM) characterization, the CaO particles synthesized with 0 and 25 wt% PS addition had an almost spherical shape with an average size of 1.58 and 1.48 µm, respectively. In addition, macropores were formed in the CaO particles prepared with 25 wt% PS addition that had an average pore diameter of 583.26 nm. Meanwhile, the CaO particles prepared with 75 wt% PS addition had a random shape and an average size of 1.41 µm. The mesopore content was investigated by Barret-Joyner-Halenda (BJH) analysis, which showed improvement of the pore size from 3.45 nm to 5.42 nm for 0 and 25 wt% PS addition, respectively, which is proportional to the pore volume, pore surface area, and the capacity of SO2 retention

Pengembangan Aplikasi Penjadwalan Wisata Harian pada Smartphone dengan Pendekatan Scrum

The technology development affects people activites especially in this 20th century. Mobile phone ischanged into smartphone and travelling becomes a new lifestlye. A Tourism scheduler with a reminder is created from this research to fulfill the new trend of people lifestyle. The travelling data is stored in the system and some information such as the point of interest of an area, hotel, and transportation to reach the area are provided. Waterfall model becomes the method to build this system. Hence, an application that can create a trip for the user is completely built in Blackberry application system, consist of the trip information. The history feature provided in this application can be an advantange for the user to choose the new travelling destination. Moreover, the application has a good interface follow the eight golden rules and has a good performance that helps the tourists/users to create their own schedule and set the reminder for them

The impact of social media visual features on acceptance of meat substitute

There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media. </jats:p