Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29

Implementation of Tri Hita Karana in Increasing Guest Satisfaction at Movenpick Resort & Spa Jimbaran Bali

This research aims to analyze the influence and efforts of the implementation of Tri Hita Karana in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. Data collection methods used are observation and questionnaires. The number of respondents in this study amounted to 75 samples of guests staying overnight and one key informant using the incidental sampling method. The data analysis technique used is multiple linear regression analysis. Before the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on the results of the t-test that has been carried out, it is concluded that one independent variable partially has a negative influence and two independent variables have a positive influence in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. The results of t-count evidence this> t-table, namely the Parahyangan variable of (-2.370) is greater than t-table (-1.667), the variable Pawongan of (4,242) is greater than t-table (1,667), and the Palemahan variable of (4,508) is greater than t-table (1,667). Based on the results of the F-test, the three independent variables simultaneously have a significant effect. It is evidenced by the significance value of F of 0.000 <0.05. With a significant influence on Tri Hita Karana implementation in increasing guest satisfaction, the Movenpick Resort & Spa Jimbaran Bali must further optimize the application. The hotel has tried to provide training on Tri Hita Karana to each employee so that employees can explain the meaning of Om Swastiastu greetings to guests. Besides that, Movenpick Resort & Spa Jimbaran Bali also has implemented digital-based services to increase guest satisfaction.Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh dan upaya penerapan Tri Hita Karana dalam meningkatkan kepuasan tamu di Movenpick Resort & Spa Jimbaran Bali. Metode pengumpulan data yang digunakan adalah observasi dan angket. Jumlah responden dalam penelitian ini berjumlah 75 sampel tamu yang menginap dan 1 informan kunci dengan menggunakan metode incidental sampling. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Sebelum melakukan analisis, dilakukan uji validitas dan reliabilitas terhadap kuesioner yang dibagikan kepada responden. Berdasarkan hasil uji-t yang telah dilakukan, disimpulkan bahwa satu variabel bebas secara parsial berpengaruh negatif dan dua variabel bebas berpengaruh positif dalam meningkatkan kepuasan tamu di Movenpick Resort & Spa Jimbaran Bali. Hal ini dibuktikan dengan hasil t hitung > t tabel yaitu variabel Parahyangan sebesar (-2,370) lebih besar dari t tabel (-1,667), variabel Pawongan sebesar (4,242) lebih besar dari t tabel (1,667). ), dan variabel Palemahan sebesar (4.508) lebih besar dari t-tabel (1.667). Berdasarkan hasil uji F, ketiga variabel bebas secara simultan berpengaruh signifikan. Hal ini dibuktikan dengan nilai signifikansi F sebesar 0,000 < 0,05. Dengan pengaruh yang signifikan terhadap implementasi Tri Hita Karana dalam meningkatkan kepuasan tamu, pihak Movenpick Resort & Spa Jimbaran Bali harus lebih mengoptimalkan aplikasi. Pihak hotel telah melakukan upaya untuk memberikan pelatihan Tri Hita Karana kepada setiap karyawan agar karyawan dapat menjelaskan makna ucapan Om Swastiastu kepada tamu. Selain itu Movenpick Resort & Spa Jimbaran Bali juga telah menerapkan layanan berbasis digital untuk meningkatkan kepuasan tamu

Green purchasing of kitchen equipment at Anantara Uluwatu Bali Resort

Green purchasing is a form of implementing selection to buy products by prioritizing environmentally friendly principles. Green purchasing of kitchen equipment is important to help reduce environmental impacts and guarantee the safety, stability, welfare, and quality of life of the present and future generations. This research was conducted at Anantara Uluwatu Bali Resort located on Pemutih Street, Labuan Sait, Uluwatu, Bali. This study aims to determine the implementation of green purchasing in the procurement of kitchen equipment at Anantara Uluwatu Bali Resort which was analyzed using green purchasing indicators developed by Pramesti. The data collection method used is interviews with key informants determined purposively and observation techniques using participant observation. The data analysis method used is the qualitative descriptive analysis technique. The results of this study indicate that Anantara Uluwatu Bali Resort has not implemented green purchasing optimally in the procurement of kitchen equipment. There are several obstacles experienced by the purchasing department, namely not having guidelines for implementing green purchasing, the price of goods is expensive, and the production of goods is still small so it cannot meet the needs of kitchen items. The implication of this research is to advise companies to make Standard Operating Procedures regarding implementing green purchasing and to carry out routine price evaluations for suppliers with environmentally friendly product criteria to get prices that match the company’s budget. In addition, the purchasing department can also make regular observations on goods produced by suppliers with environmentally friendly criteria

Bahasa Mandarin Pariwisata Edisi Kedua Percakapan Praktis Bahasa Mandarin Pariwisata Untuk Level Dasar

Buku ini membahas mengenai percakapan yang berhubungan dengan pariwisata seperti percakapan melakukan reservasi secara langsung melalui reservasi melalui telepon, percakapan memesan makanan, percakapan melakukan pembayaran, percakapan reservasi tiket pesawat, dan lain sebagainya. Tujuan dari penulisan buku ini untuk membantu pelajar level dasar dalam menguasai percakapan tentang Bahasa Mandarin Pariwisata. Semoga buku ini dapat memberikan wawasan kepada pembaca dalam praktik bahasa Mandarin pariwisata

Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29