Television viewing and consumer behaviour

Looks at the influence of television on children’s development as consumers,beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion.Explains the results of a survey of Malaysian schoolchildren which considers demographic variables such as gender and family income, and also personality traits, in relation to television viewing habits and consumer behaviour, including propensity to buy, time spent watching television, preferred type of programme etc.Discusses the results, which indicate the importance of family income as a predictor of differences in socialisation; gender is less influential, and of the six personality traits studied, the aggressive - passive is the most influential on socialisation

Price sensitivity to tourism activities: looking for determinant factors

The literature contains evidence that there is a marked heterogeneity in price responses to tourism products, leading to a great variety of tourist sensitivities to price. Thus the role price plays is complex, and a particularly challenging aspect of this complexity is that its effect is not unambiguous, thereby negating the idea that the demand for tourism products and tourist activities can always be regarded as demand for ordinary goods. This article identifies and explains, as a novelty for the tourism industry, price sensitivities to tourism activities individual by individual. The operative formalization uses a mixed logit model to estimate the individual sensitivities to price, and then a regression analysis is applied to detect their determinants. The empirical application finds that motivations, influenced by age, and length of stay with a non-linear effect, are explanatory factors of tourists’ price sensitivity to activities

Word of Mouth in Hospitality Management: The Case of Luxury Hotels in China

Part III: Sustainable ServicesInternational audienceAs the most important emerging market and the second biggest luxury goods consumer, China has been receiving a growing amount of foreign investment in luxury hotels. This paper studies China’s luxury hotel industry in terms of its customers’ word-of-mouth (WOM) on hotel staying experiences in five-star hotels of Western and Chinese origins in Beijing and Shanghai. Analyses on the WOM are made from three perspectives: online booking site vs. online meta-search site; Western and Hong Kong/ Macau/ Taiwan/ Singapore (HMTS) hotels vs. Chinese hotels; and hotels in Beijing vs. hotels in Shanghai. These three perspectives respectively draw on the incentive, cultural, and geopolitical factors in evaluating luxury hotels in China. Results of this study are useful for companies in the hospitality industry operating in emerging markets by providing the most updated insights from the most vivid case of the emerging economies