I, Robot, You, Consumer: Measuring Artificial Intelligence Types and their Effect on Consumers Emotions in Service

This research draws upon the increasing usage of AI in service. It aims at understanding the extent to which AI systems have multiple intelligence types like humans and if these types arouse different emotions in consumers. To this end, the research uses a two-study approach: Study 1 builds and evaluates a scale for measuring different AI intelligence types. Study 2 evaluates consumers’ emotional responses to the different AI intelligences. The findings provide a measurement scale for evaluating different types of artificial intelligence against human ones, thus showing that artificial intelligences are configurable, describable, and measurable (Study 1), and influence positive and negative consumers’ emotions (Study 2). The findings also demonstrate that consumers display different emotions, in terms of happiness, excitement, enthusiasm, pride, inspiration, sadness, fear, anger, shame, and anxiety, and also emotional attachment, satisfaction, and usage intention when interacting with the different types of AI intelligences. Our scale builds upon human intelligence against AI intelligence characteristics while providing a guidance for future development of AI-based systems more similar to human intelligences

A construal level view of contemporary heritage tourism

Psychological distance is “a subjective experience that something is close or far away from the self, here, and now” (Trope & Liberman 2010, p.440). This research investigates heritage tourism from the perspective of Construal Level theory, which postulates that individuals mentally represent objects and events by adopting either low or high construal levels. We show that heritage tourism leads tourists to adopt a higher psychological distance and therefore a higher construal level. In turn, this higher construal negatively affects destination loyalty and perceived uniqueness. However, authenticity and engagement moderate the heritage–construal relationship, counterbalancing the higher psychological distance induced by heritage. We explore these relationships in two studies: Study 1 on 300 visitors of a WWII site; Study 2 on 250 tourists of a Cold War site. By focusing on contemporary heritage sites, the studies also seek to compare visitors’ mental representations of the experience, based on their autobiographical, vicarious, and collective memories. The paper concludes by addressing implications for theory and practice

Generation Y: Evidences from the Fast-Fashion Market and Implications for Targeting

This study, for the first time, empirically investigates the actual buying behaviour of Generation Yin a natural setting for fast-fashion consumption. The lack of external validity of existing research, conclusions based on convenience samples and artificial settings, affect the potential applications of previous findings. Conversely, we adopt an applied approach focusing on key variables in the field of consumer behaviour and compare Generation Y and Generation X in the same setting, along the same variables. We find that people in Generation Y are more prone to hedonism, use more word-of-mouth, are more willing to try novelties, are less price conscious and buy more expensive items, spending more money than the other age group. Although, their purchase behaviour in terms of frequency, repatronage intention and satisfaction are the same as Generation X; they also buy a comparable number of items. Our findings from the fast-fashion market help both academics and practitioners to target these consumers

A construal level view of contemporary heritage tourism

Psychological distance is “a subjective experience that something is close or far away from the self, here, and now” (Trope & Liberman 2010, p. 440). This research investigates heritage tourism from the perspective of Construal Level theory, which postulates that individuals mentally represent objects and events by adopting either low or high construal levels. We show that heritage tourism leads tourists to adopt a higher psychological distance and therefore a higher construal level. In turn, this higher construal negatively affects destination loyalty and perceived uniqueness. However, authenticity and engagement moderate the heritage–construal relationship, counterbalancing the higher psychological distance induced by heritage. We explore these relationships in two studies focusing on contemporary heritage sites. This further allows to compare visitors’ mental representations of the experience, based on their memory type. The paper concludes by addressing implications for theory and practice

Privacy threats with retail technologies: A consumer perspective

This paper focuses on new retail technologies that acquire information from consumers, advancing that such devices represent privacy management concerns. Specifically, we propose that privacy perceptions in a retail environment are driven by retailer- and technology-related factors as well as consumers’ personality traits. By running a moderated serial mediation analysis, we address the technologies’ fairness and hedonism as antecedents of consumer privacy perceptions, technology acceptance and perceived value, and account for consumers’ trust in the retailer. We find that privacy perceptions are directly affected by distributive fairness, while the technology’s hedonism affects acceptance. Further, the effects extend to patronage intention and word-of- mouth

It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports

The authors investigate subjective well-being in the context of e-sports (competitive video games). They adopt the theoretical lenses of virtual edgework theory, a recent adaptation of edgework theory from physical to digital contexts. Sports have long been used as a tool to improve subjective well-being. The research question is whether e-sports lead to well-being, as their physical sport counterparts do, and through what psychological mechanisms. The authors answer through a conceptual model of moderated mediation tested on hundreds of e-sports players. They also address the role of privacy concerns, as e-sports pose several potential threats to players' privacy that could hinder players' achievement of well-being. Findings suggest that virtual edgework provides a useful theoretical perspective for understanding consumers' behavior in digital environments. They also show that e-sports can lead to well-being by achieving feelings of self-enhancement under the positive moderation of perceived control over the digital environment and the negative moderation of privacy concerns

Study of the impact of a MBA Administration in Health course on the organizational modernity of ophthalmologic clinics

PURPOSE: Investigations in the field of the learning competence that investigate the impact of the acquisition of new individual competence of those responsible for ophthalmologic clinics, by means of a MBA Administration in Health course, on the organizational modernity of ophthalmologic clinics. METHODS: Survey using questionnaires applied to students and former students of the course and to managers of ophthalmologic clinics not linked to the course (n=30 each one). The analysis was made by means of statistical methods: r of Pearson and Q of Yule; Student's t test, sum of series test, median test and U test of Mann-Whitney. RESULTS: Linear and positive correlation was observed between excellency of MBA Administration in Health and the development of the veteran students' capacities (rho correlation of Spearman at the level of 0.01); there is a significant difference (0.0364, by the Mann-Whitney test), between veteran students and freshmen regarding the need to extend the individual capacities provided by the MBA Administration in Health course, to the other operational employees of the ophthalmologic clinics; and there is a significant difference (0.0057, for the Mann-Whitney test), among veteran students of the MBA Administration in Health course and freshmen regarding the importance of the organizational modernity for the ophthalmologic clinics. CONCLUSIONS: The obtained results are consistent, in a general way, with the proposed model: MBA Administration's excellence in Health contributes significantly to the organizational modernity, to the development of competence of the veteran students, and, also in substantial way to the perception of organizational hiatuses.OBJETIVO: Pesquisa no campo da aprendizagem de competências que busca investigar o impacto da aquisição de novas competências individuais dos responsáveis de clínicas oftalmológicas, por meio de um curso MBA Gestão em Saúde, na modernidade organizacional de clínicas oftalmológicas. MÉTODOS: Levantamento utilizando questionários aplicados a alunos e ex-alunos do curso e a gestores de clínicas oftalmológicas não vinculados ao curso (n=30 cada um). A análise foi feita por meio de métodos estatísticos: r de Pearson e Q de Yule; testes t de Student, da soma de séries, da mediana e teste U de Mann-Whitney. RESULTADOS: Observou-se correlação linear e positiva entre a excelência do MBA Gestão em Saúde e o desenvolvimento de capacidades dos alunos veteranos (correlação rho de Spearman em nível de 0,01); há diferença significativa (0,0364, pelo teste de Mann-Whitney), entre alunos veteranos e alunos calouros, quanto à necessidade de se ampliar as capacidades individuais que o curso MBA Gestão em Saúde fornece, aos demais funcionários operacionais das clínica oftalmológicas; e há diferença significativa (0,0057, pelo teste de Mann-Whitney), entre alunos veteranos do curso MBA Gestão em Saúde e alunos calouros quanto à importância da modernidade organizacional para as clínicas oftalmológicas. CONCLUSÕES: Os resultados obtidos são consistentes, de forma geral, com o modelo proposto: a excelência do MBA Gestão em Saúde contribui significativamente para a modernidade organizacional, para o desenvolvimento de competências dos alunos egressos e ainda de forma substancial para a percepção de hiatos organizacionais.Universidade Federal de São Paulo (UNIFESP)UNIFESPSciEL

Perturbation solution for pulsatile flow of a non-newtonian fluid in a rock fracture: A logarithmic model

The purpose of this work is to study the motion of a non-Newtonian fluid in a rock fracture, generated by a constant pressure gradient to which a pulsating component is superposed. The momentum equation is faced analytically by adopting a logarithmic constitutive law; the velocity is expressed as a power series of the amplitude of the pulsating component, up to the second order, easily usable for numerical calculations. The results obtained are compared with those provided in the past by the authors, using a three-parameter Williamson model. The comparison highlights that the value of the mean flow rate in a period differs by less than 10% even if the velocity profiles look quite different

A comparison of the intraocular pressure response between two different intensities and volumes of resistance training

Abstract Purpose: To verify the influence of two different intensities and volumes of resistance training on intraocular pressur.Method: Nineteen athletes boxers (13 male and 6 female; mean age of 22 ± 3 years) were randomly assigned to two different resistance exercise sessions: muscular endurance with 3 sets of 15 repetition maximum and muscular hypertrophy with 4 sets of 8 RM. The intraocular pressure was measured with a Perkins tonometer before, during and after the resistance exercise sessions. Data were expressed as mean and standard deviation. A repeated-measures analysis of variance (ANOVA) was used and the Tukey post hoc test for multiple comparisons were applied.Results: A reduction in intraocular pressure during the resistance exercise session was observed. However, the muscular endurance exercise produced a significant reduction in intraocular pressure when compared with muscular hypertrophy. At the end of session, intraocular pressure returned to pre-exercise levels in muscular endurance session and above to pre-exercise levels in hypertrophy session.Conclusion: Resistance exercises influence intraocular pressure values, thus 3 sets of 15 repetitions with 60%1RM promote better intraocular pressure responses than 3 sets of 8 repetitions with 80% 1RM. This finding of the present research can contribute in prescription of resistance exercise to people with glaucoma risk factors.Objetivo: Verificar a influência de duas diferentes intensidades e volumes de treinamento resistido na pressão intraocular.Método: Dezenove boxeadores (13 homens e 6 mulheres; idade média de 22 ± 3 anos) foram randomicamente submetidos a duas diferentes sessões de exercícios resistidos: resistência muscular com 3 séries de 15 repetições máximas e hipertrofia muscular com 4 séries de 8RM. A pressão intraocular foi obtida com Tonometro de Perkins antes, durante e após as sessões de exercício resistido. Os dados foram expressos em média e desvio padrão. Foi realizada análise de variância (ANOVA) com medidas repetidas e pós teste de Tukey.Resultados: Foi observada redução da pressão intraocular durante as sessões de treinamento resistido. Contudo, a sessão de exercício para resistência muscular promoveu uma redução significativa da pressão intraocular comparada a de hipertrofia muscular. Ao final da sessão de resistência muscular a pressão intraocular retornou aos valores prévios ao exercício, por outro lado na sessão de hipertrofia muscular a pressão intraocular após o término dos exercícios apresentou-se acima dos valores iniciais.Conclusão: O treinamento resistido pode influenciar os valores da pressão intraocular, especificamente 3 séries de 15 repetições com 60% de 1RM promoveu respostas hipotensivas mais expressivas na pressão intraocular do que 3 séries de 8 repetições com 80% de 1RM. Esses achados podem contribuir para prescrição de exercício resistido para pessoas com fatores de risco para o glaucoma.Universidade Federal de São Paulo (UNIFESP) Escola Paulista de MedicinaEscola Superior de Educação Física de JundiaíUNIFESP, EPMSciEL