Matkailututkimuksen avainkäsitteet

Brändi voi olla matkakohteella, -tuotteella, -yrityksellä, tapahtumalla, teemapuistolla, jopa persoonalla tai hahmolla – kuten Suomen kansainvälisesti yksi tunnetuimmista brändeistä, joulupukki, osoittaa. Tässä luvussa tarkastellaan erityisesti matkailukohteen brändiä. Sen alle voi sisältyä moniakin edellä mainittuja brändejä, jotka muodostavat erilaisia brändihierarkioita tai brändiarkkitehtuureja. Nykyisin brändillä tarkoitetaan useimmiten sekä matkakohteen sisäisen identiteetin että ulkoisen imagon muodostamaa kokonaisuutta. Aiemmin matkailututkimuksessa painottui imagon eli matkailijoiden mielikuvien tutkimus. Imago on nykykäsityksenkin mukaan erottamaton osa brändiä ja tutkimuksellisesti edelleen relevantti ja kiinnostava. Matkailubränditutkimuksen juuret ovat monitieteiset, mikä avaa erilaisia epistemologisia ja ontologisia lähtökohtia tutkimukselle ja tarjoaa uusia, myös liiketoiminnan kehittämistä ajatellen mielekkäitä tutkimuskohteita</p

Lapin joulucharter-tuotteen elinkaari

The life cycle of a Christmas in Lapland product The purpose of this study is to examine the life cycle of the Christmas in Lapland charter flight product, and what kind of effect did the Concorde flights have on it. The Christmas in Lapland product is understood as a package, which includes direct flights from country of departure to Lapland, accommodation, meals, different activities and meeting with Santa. Based on the product life cycle and tourism area life cycle, a tourist product life cycle model with a division into product development, introduction, growth, maturity, saturation and decline or new growth is presented. The data consists of statistics, interviews, newspaper articles and other documents. The time span is between 1984 and 2006. The main theoretical contribution of this study is the application of a combined life cycle model, a life cycle of a specific tourist product. The main difference to a destination life cycle is that the changes in content and price of the product are examined. The criteria used in examining the product life cycle may be applied in examining other destination specific tourist products, after identifying the special features of the product.The purpose of this study is to examine the life cycle of the Christmas in Lapland charter flight product, and what kind of effect did the Concorde flights have on it. The Christmas in Lapland product is understood as a package, which includes direct flights from country of departure to Lapland, accommodation, meals, different activities and meeting with Santa. Based on the product life cycle and tourism area life cycle, a tourist product life cycle model with a division into product development, introduction, growth, maturity, saturation and decline or new growth is presented. The data consists of statistics, interviews, newspaper articles and other documents. The time span is between 1984 and 2006. The main theoretical contribution of this study is the application of a combined life cycle model, a life cycle of a specific tourist product. The main difference to a destination life cycle is that the changes in content and price of the product are examined. The criteria used in examining the product life cycle may be applied in examining other destination specific tourist products, after identifying the special features of the product

Antecedents and consequences of destination brand love - A case study from Finnish Lapland

Brand love is a relatively new concept in academic discussion that demonstrates consumers’ deepening relationships with brands. The purpose of this study is to conceptualize the antecedents and consequences of destination brand love. This qualitative case study focuses on the destination brand of Ylläs, which is a large outdoor resort located north of the Arctic Circle in Finnish Lapland. This study builds on the academic literature on brand love, destination brands, and emotional place bonds. The main contribution of the study is the presentation of a framework of antecedents and consequences of destination brand love. The framework provides new knowledge for academics and practitioners alike in conceptualizing tourist-dependent, brand-dependent, and brand-experience-related antecedents and the emotional and behavioral consequences of destination brand love. Our results demonstrate the importance of understanding the extreme emotions related to destinations and encourage further research this rarely studied area.</p

Employee engagement and internal branding: Two sides of the same coin?

This study examines the link between employee engagement and internal branding. It seeks to understand which antecedent factors healthcare professionals consider important for employee engagement and what kinds of implications this engagement-related information may have for internal branding. The study reviews the literature on employee engagement and internal branding and presents a conceptualisation of the linkage between the two concepts. The empirical portion content analyses more than 1200 answers to open questions to examine employee engagement in the case organisation, a large private healthcare organisation in Finland. The findings suggest the following eight antecedent factors to be particularly important for healthcare professionals’ employee engagement: organisational culture, reward, working environment, training, HR practices, reputation and values, communication, and physical environment. Based on the empirical and theoretical analyses, it can be said that the antecedent factors of employee engagement and elements of internal branding can be considered two sides of the same coin.</p

Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja

The aim of this project was to create a preliminary theoretical framework of howto utilize humour strategically in organizations with the aim of creating newbusiness opportunities. The present multidisciplinary discussion paper will identifyresearch gaps and combine viewpoints of international business management,international business communication, marketing and education in a novel way. Itappears that in previous literature on humour in a business context, discussionshave taken place in different ‘silos’ and as a result, the connections betweendifferent research fields have been scarce. Consequently, a more comprehensiveunderstanding of the significance of humour in business innovations is necessary.Firstly, we are proposing a framework and a research agenda for exploring differentstrategic ways of using humour in companies. Secondly, in the Hurmos-project wehave already collected empirical evidence based on this framework, and somepreliminary results are also presented. Hence, the potential, as well as the limitsand risks of humour in business have been examined in terms of both internal andexternal corporate communication. We have focused on such research aspects ascorporate storytelling, corporate and employer branding, and work engagement.Peer group mentoring has been used as one tool for collecting relevant narrativesfrom companies. Additionally, we have explored innovation communication, inparticular how humour can be applied as a strategic tool in new businessdevelopment both in facilitating creative Research, Development and Innovation(R&D&I) work environments, and in incorporating humour into product andservice innovation in practice. Our empirical results will provide a much neededmore comprehensive view of the role of humour as a strategic tool in corporatecommunication and business innovation. The results also provide a point of departure for further research. Besides academia, results and generated know-how will be of interest to managers of large corporations as well as start-up companies.</p

Acceptance of Online Health Services for Self-Help in the Context of Mental Health : Understanding Young Adults Experiences

This paper explores the understanding of the acceptance of online health services from a selfhelp perspective in the context of mental health. By examining the experiences of young adults, this paper develops a framework to leverage the current understanding of the factors that would support the acceptance and use of these types of services. To this end, a multidisciplinary perspective incorporating knowledge from the service marketing, health, and information systems literature is used. The results suggest that the production of online services that are meant for self-help purposes necessitates a focus on the acceptance of technology and, more importantly, instrumental value creation, as the purpose of using these types of services should be better understood and supported by technological solutions. This study also identifies several technological features supporting both the acceptance of technology and users’ ability to achieve well-being. Furthermore, when developing services for health self-help purposes, the issue of branding to increase acceptance should be assessed. From a user perspective, there appears to be a difference regarding whether the services are positioned as health services or as wellness services.peerReviewe

Matkailututkimuksen avainkäsitteet

Brändi voi olla matkakohteella, -tuotteella, -yrityksellä, tapahtumalla, teemapuistolla, jopa persoonalla tai hahmolla – kuten Suomen kansainvälisesti yksi tunnetuimmista brändeistä, joulupukki, osoittaa. Tässä luvussa tarkastellaan erityisesti matkailukohteen brändiä. Sen alle voi sisältyä moniakin edellä mainittuja brändejä, jotka muodostavat erilaisia brändihierarkioita tai brändiarkkitehtuureja. Nykyisin brändillä tarkoitetaan useimmiten sekä matkakohteen sisäisen identiteetin että ulkoisen imagon muodostamaa kokonaisuutta. Aiemmin matkailututkimuksessa painottui imagon eli matkailijoiden mielikuvien tutkimus. Imago on nykykäsityksenkin mukaan erottamaton osa brändiä ja tutkimuksellisesti edelleen relevantti ja kiinnostava. Matkailubränditutkimuksen juuret ovat monitieteiset, mikä avaa erilaisia epistemologisia ja ontologisia lähtökohtia tutkimukselle ja tarjoaa uusia, myös liiketoiminnan kehittämistä ajatellen mielekkäitä tutkimuskohteita.</p

Barriers to the use of mobile sales force automation systems: a salesperson’s perspective

Purpose – The purpose of this paper is to examine the barriers associated with the adoption and use of mobile sales force automation (SFA) systems from a salesperson’s perspective. Design/methodology/approach – A qualitative investigation of two business-to-business companies was conducted. Data collected from ten semi-structured interviews with directors or sales managers were analyzed to understand the main barriers to SFA system adoption. Findings – The study confirms the existence of three barriers (customer knowledge, quality of information and the characteristics of mobile devices) to a mobile SFA system use and identifies two additional barriers: lack of time and optimization issues. Research limitations/implications – The explorative nature of the study and the qualitative method employed limit the generalizability of the results. The propositions could be further validated and tested with a wider population. Practical implications – Organizations wishing to speed the adoption of a mobile SFA system should evaluate the importance and significance of the five identified barriers to adoption, and plan how to overcome them. It is important for the providers of the mobile SFA systems to focus on developing systems that can exploit the different characteristics of each channel and, in parallel, overcome the inherent limitations of any single channel. The content of an SFA system should be customizable for each type of mobile device. Originality/value – Ever increasing mobility has led to a rise in the use of smartphones and tablet PCs (tablets) in business and the consequent growth in the use of SFA systems. Although SFA systems have been studied for roughly 30 years, little is known of the impact of newly developed mobile devices on sales management and sales personnel.peerReviewe

Dealing with discrepancies of a brand in change:recomposition of value and meanings in the network

Abstract Brands become shaped by interaction processes in the networks in which they are embedded. Research addressing this phenomenon has departed both from a co-creation angle, and to some extent by examining co-destruction. In this chapter, we adopt a process-oriented multiple stakeholder view to brands and explore the concept of brand discrepancies, i.e. inconsistencies and disruptions that can prompt brand co-destruction and lead to a reconfiguration of meanings and value in the brand’s ecosystem. The chapter presents a longitudinal case study from the context of food distribution to illustrate the ever-changing nature of brand reality. The findings add to the brand co-creation discussion by showing that brand co-destruction is not always negative, but the reconfiguration, recomposition, and reorchestration of brand meanings and value can also be seen as positive outcomes of brand discrepancies. These findings depict brand management as a process of orchestration in a multi-stakeholder setting, rather than as something conducted unilaterally by a brand governor