The medium over the message: differential knowledge of conservation outreach activities and implications for threatened species

Conservation outreach is regularly conducted to increase support for conservation by altering local awareness and attitudes about species or environmental issues. However, there is often little assessment of the effectiveness of these activities. We investigated knowledge of past conservation outreach in 26 villages adjacent to Bawangling National Nature Reserve, Hainan, China, which contains the last population of the Hainan gibbon (Nomascus hainanus). The medium of past outreach activities was reported most frequently by interviewees, followed by who delivered them and the outreach topic, with the fewest interviewees reporting the specific messages being communicated (the consequences of following conservation management policies). Negatively-framed messages, emphasizing prohibited activities and associated punishments, were reported more than positively-framed messages that aimed to foster conservation support. Male interviewees and those with higher education levels reported more aspects of past activities. The Hainan gibbon had higher salience than other threatened native species, and reporting the occurrence (but not necessarily the content) of past outreach was associated with increased likelihood of knowing that gibbons were threatened. These findings highlight the need for conservation outreach to increase both exposure and retention of key messages among target audiences. Meaningful and concrete conservation benefits should be communicated to local communities, and the effectiveness of outreach using a flagship species could be expanded to also improve awareness of other conservation-priority species within the same landscape

Bear-proof fences reduce livestock losses in the Tibetan Autonomous Region, China

Tibetan brown bears Ursus arctos pruinosus in the Tibetan Plateau attack and kill livestock and ransack homes for food, causing significant economic costs for local herders. Although a government fund compensates herders for livestock lost to bear attacks in the Tibetan Autonomous Region (China), compensation may not reflect the real cost of losing livestock and payments can be delayed. We investigate whether bear-proof fences are a cost-effective method for reducing bear attacks and livestock losses. In January 2009, 14 bear-proof fences were constructed from wire mesh and steel posts around households which had previously experienced substantial losses to bear attacks in the Nagqu Prefecture of the Tibetan Autonomous Region. These households lost 162 animals to bears in the year before fence construction, whereas just three animals were lost in the year after fence construction. Fences were still standing 4.8 years after completion and any small damage has been repaired by households. For households that suffer substantial losses to bear attacks, bear-proof fences appear to be an effective and cost-saving intervention to reduce human-bear conflict

Bear-proof fences reduce livestock losses in the Tibetan Autonomous Region, China

Tibetan brown bears Ursus arctos pruinosus in the Tibetan Plateau attack and kill livestock and ransack homes for food, causing significant economic costs for local herders. Although a government fund compensates herders for livestock lost to bear attacks in the Tibetan Autonomous Region (China), compensation may not reflect the real cost of losing livestock and payments can be delayed. We investigate whether bear-proof fences are a cost-effective method for reducing bear attacks and livestock losses. In January 2009, 14 bear-proof fences were constructed from wire mesh and steel posts around households which had previously experienced substantial losses to bear attacks in the Nagqu Prefecture of the Tibetan Autonomous Region. These households lost 162 animals to bears in the year before fence construction, whereas just three animals were lost in the year after fence construction. Fences were still standing 4.8 years after completion and any small damage has been repaired by households. For households that suffer substantial losses to bear attacks, bear-proof fences appear to be an effective and cost-saving intervention to reduce human-bear conflict

Analysis of the capacity of google trends to measure interest in conservation topics and the role of online news

With the continuous growth of internet usage, Google Trends has emerged as a source of information to investigate how social trends evolve over time. Knowing how the level of interest in conservation topics--approximated using Google search volume--varies over time can help support targeted conservation science communication. However, the evolution of search volume over time and the mechanisms that drive peaks in searches are poorly understood. We conducted time series analyses on Google search data from 2004 to 2013 to investigate: (i) whether interests in selected conservation topics have declined and (ii) the effect of news reporting and academic publishing on search volume. Although trends were sensitive to the term used as benchmark, we did not find that public interest towards conservation topics such as climate change, ecosystem services, deforestation, orangutan, invasive species and habitat loss was declining. We found, however, a robust downward trend for endangered species and an upward trend for ecosystem services. The quantity of news articles was related to patterns in Google search volume, whereas the number of research articles was not a good predictor but lagged behind Google search volume, indicating the role of news in the transfer of conservation science to the public

Results of seasonal Mann-Kendall trend test on the search volume in Google for different topics using different benchmark keywords.

<p>Results of seasonal Mann-Kendall trend test on the search volume in Google for different topics using different benchmark keywords.</p

Number of news articles (news) and academic articles recorded in Web of Science (wos) on the seven topics in 2004–2013.

<p>Points show total number of articles each months, with values log-transformed.</p

Results of time series models for each keyword when using <i>Computer</i> as the benchmark keyword.

<p>Reported are the lags that entered the models; in brackets are their coefficient estimate and standard errors (x10^-3). Significant lags are in bold.</p

Transformed Google search data for the seven topics studied in 2004–2013 compared to four benchmarks.

<p>Transformed Google search data for the seven topics studied in 2004–2013 compared to four benchmarks.</p