ANALYSIS OF THE INFLUENCE OF MARKETING MIX TOWARDS LOYALTY THROUGH COOPERATIVE CUSTOMER SATISFACTION IN SOUTH TANGERANG CITY

Cooperative as an important pillar in economic development in Indonesia. Cooperatives need to improve their loyalty and customer satisfaction in order to win the competition with other rital businesses. The research aims to identify and analyze forming factors in customer satisfaction that contribute to customer loyalty. This research was conducted in South Tangerang City because there is an increase in the number of cooperative ventures. Primary data was collected through questionnaires to 100 cooperative customers in South Tangerang city with purposive sampling techniques, and data Analyzed with Structural Equation Modeling (SEM). The exogenous latent variable is the marketing Mix (7P). While customer satisfaction and loyalty as an endogenous latent variable. The results showed that the built model has fulfilled the criteria of goodness fit and variable measuring research has a reliability (CR ≥ 0.70, VE ≥ 0.50) which is good. The results of SEM analysis indicate that customer satisfaction is largely influenced by the people dimension (γ = 0.92). The People dimension is well formed by the ability of employees to provide clear information (λ = 0.97), employee appearance (λ = 0.87), fast employee response (λ = 0.84), and employee friendliness (λ = 0.57). This the human resources (people) on cooperative ventures need to be built sustainably and gradually the customer satisfaction proved able to foster cooperative customer loyalty.  Keywords: Customer Satisfaction, Customer Loyalty, Marketing Mix, People, Cooverativ

PEMILIHAN SOFTWARE ANTIVIRUS UNTUK LABORATORIUM KOMPUTER AKUNTANSI DENGAN METODE AHP ( ANALYTICAL HIERARCHY PROCESS )

In this globalization era, there are many activities needed technology helps, computertechnology is one of the sample. It's used to ease data operation or searching informationsespecially on learning program in the accounting computer laboratory. According to supportthat process, it's needed to select an antivirus software, to prevent some types of vyrus whichcould absorb the computer system, therefore the computer users will not be annoyed withsome vyrus spreads the computers easily. SMK Jakarta IV nowadays still has some problemsfor getting informations about how to select some kinds of antivirus software such as :Kaspersky Antivirus, Eset Nod32 Antivirus, Avast Antivirus, Avira Antivirus, AVG Antiviruswhich the most effectively to support computer learning at SMK Jakarta IV. This observationuse Analytical Hierarchy Process (AHP) method supported by Expert Choice 2000application program as a media on selecting antivirus program. Based on the observation wehave done, the result is An antivirus software which could help teaching process at school, inthe accounting computer laboratory especially. AVG Antivirus is the right system from thisanalization which could implemented to support learning activities in the accountingcomputer school laboratory at SMK Jakarta IV therefore PC system could be safely protectedfrom the viruses

Pengaruh Aktivitas Kewirausahaan Terhadap Pertumbuhan Usaha Pengolahan Sampah di Bank Sampah Sawangan, Depok

One of the alternatives to reduce waste in Indonesia is the establishment of a Waste Bank. The role of waste bank actors is not the same as collectors or scavengers, they are expected to have entrepreneurial and personal characteristics. The purpose of this study is to analyze the forming factors of entrepreneurial activity in waste banks that contribute to the growth of a sustainable waste processing business. This research was conducted in Sawangan Depok. The first research stage collected primary data using a questionnaire on 111 active waste bank actors using the purposive sampling technique, then analyzed the data using Structural Equation Modeling (SEM). The results showed that the goodness fit criteria were met and the measurement variables in the model had good reliability (CR≥0,70, VE≥0,50). The entrepreneurial activities of waste bank actors are most influenced by entrepreneurial characteristics (γ = 0,70) and resources (γ = 0,63). The entrepreneurial characteristics of the waste bank actors are well shaped by motivation (λ = 0,40), risk (λ = 0,49), and innovation (λ = 1,00). The implication is that to grow a sustainable waste bank requires an innovative character for the waste bank actors

PENGARUH KINERJA KEUANGAN, KEBIJAKAN DIVIDEN DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN

ABSTRAK Penelitian ini bertujuan untuk mengkaji pengaruh Kinerja Keuangan/Profitabilitas, kebijakan dividen, dan kebijakan utang terhadap nilai perusahaan. Kinerja keuangan diukur dengan Return on Assets, kebijakan dividen diukur dengan menggunakan Dividend Payout Ratio. Kebijakan Utang diukur dengan menggunakan Debt to Equity Ratio. Nilai perusahaan diukur menggunakan harga pasar per saham dibagi dengan nilai buku per saham. Populasi dalam penelitian ini adalah semua perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia pada tahun 2016-2020. Jumlah sampel dalam penelitian ini sebanyak 17 perusahaan yang diperoleh melalui purposive sampling. Memperoleh data sampel sebanyak 85 data. Jenis data dalam penelitian ini adalah data sekunder dengan metode penelitian kuantitatif dan pendekatan deskriptif. Teknik analisis yang digunakan adalah analisis regresi data panel dengan tingkat signifikansi 5% (0,05). Penelitian ini diproses menggunakan software views 9.0 dan menunjukkan bahwa (1) Secara bersamaan kinerja/profitabilitas keuangan. Kebijakan dividen dan kebijakan utang mempengaruhi nilai perusahaan. (2) sebagian kinerja/profitabilitas keuangan tidak berpengaruh signifikan terhadap nilai perusahaan (3) sebagian kebijakan dividen berpengaruh signifikan terhadap nilai perusahaan (4) sebagian kebijakan utang tidak berpengaruh signifikan terhadap nilai perusahaan

MENABUNG SAMPAH UNTUK MASA DEPAN PADA BANK SAMPAH PAPRIKA GRAHA INDAH PAMULANG

Community Service entitled Saving Waste for the Future at the Graha Indah Pamulang Paprika Waste Bank aims to provide knowledge about the importance of saving, providing savings training, inviting and instilling awareness to the actors of the garbage bank in Graha Indah Pamulang that the benefits from saving this rubbish for the future. The target of this service is all members of the garbage bank registered at the Graha Indah Pamulang Paprika Waste Bank. The results of this PKM proved that the members of the garbage bank Bambu Apus Village can master how to save well and increase the determination and concern for waste around the neighborhood.Keywords: Waste Bank, Saving, Future

PEMANFAATAN MINYAK JELANTAH MENJADI SABUN CUCI PADA BANK SAMPAH DI KELURAHAN BAMBU APUS PAMULANG

Community Service entitled the use of used cooking oil into washing soap at a garbage bank in the Village of Bambu Apus aims to empower and increase the value of used cooking oil that is not used and is usually disposed of into trash, but with this training with simple capital can be processed into washing soap which can be used alone or sold and earn income and improve the living standards of garbage bank members. The target of this service is all members of the garbage bank registered in the Village of Bambu Apus Pamulang, which consists mostly of housewives. The results of this PKM are proven by the women members of the garbage bank Bambu Apus Village that can apply the use of used cooking oil into washing soap properly and can be marketed to consumers by attending exhibitions or marketed around the neighborhood and online

Time Management untuk Hidup Lebih Efisien dan Efektif

Pengabdian Kepada Masyarakat ini bertujuan untuk menyiapkan para anggota Yayasan Raudlatul Makfufin di Buaran Serpong bisa secara mandiri melakukan pekerjaan secara efektif dan efisien atas segala kekurangan mereka. Berdasarkan hasil observasi, para anggota Yayasan masih sulit mengatur waktu mereka antara pekerjaan dan urusan pribadi dengan keluarga. Para anggota sendiri adalah para wirausaha yang sangat membutuhkan masukan dalam membagi waktu mereka yang terbatas agar lebih produktif. Target dari pengabdian ini adalah seluruh warga Taman Tunanetra Yayasan Raudlatul Makfufin di Buaran Serpong. Hasil dari Pengabdian Kepada Masyarakat ini terbukti bahwa warga taman tuna netra Yayasan Raudlatul Makfufin di Buaran Serpong mampu mengelola waktu dalam mengerjakan aktivitas yang terencana. Hal ini dapat terlihat bagai­mana para peserta dapat membuat jadwal masing masing dengan menggunakan 6 langkah yaitu Brainstorming, Breakdown Task, Priority Scale, membuat agenda yang Smart, membuat to do List dan Stop Doing List

PERAN LAPORAN KEUANGAN SEDERHANA DALAM RUMAH TANGGA

The Community Service Program provided is a way of making simple financial statements for PKK women in Ciater Village, which aims to prepare PKK women in Ciater Serpong Village to be able to independently record family finances effectively and efficiently. In addition, the participating mothers will be able to manage and plan finances in their household effectively and efficiently. The target of this service is all PKK women, residents of Ciater Serpong Village, most of whom still do not understand in managing finances and doing simple financial reporting in their households. By being given explanations and training on how to manage finances to make simple financial reports, the participants were enthusiastic about participating in PKM. The results of this PKM proved that women in Ciater Village could master how to make simple financial reports quickly and well and increase their determination and concern for financial records in their respective families. So that mothers can manage household expenses and financial planning well