Relevant factors influencing cognitive distance in the performance of collaborative research projects

The research scope of this paper is to reinforce the need to strengthen university-firm relationship. We consider that it is crucial that the interactions between researcher/university and managers/firms should be based on a win-win relationship. In this sense, it is relevant to determine the main drivers behind the success of collaborative research projects, and this study focuses on one of them: cognitive distance. The specific objective of this study is to analyze the main factors that determine the influence of cognitive distance in the individual relationship between researchers and practitioners in collaborative research projects. In the first stage, through a literature review of cognitive distance and collaborative research projects, we identified a list of seven factors that influence cognitive distance and the issues that may provoke in the empirical context. Second, we carried out an empirical study based on semi-structured interviews with coordinators of collaborative research projects managed by the Chair of Business Volkswagen Navarra - University of Navarra. This permitted us to build guidelines that show the main practical concerns associated with each factor and how they were managed in the analyzed projects. This enriches the cognitive distance literature on individual interactions between researchers and practitioners. We highlight the relevance of previous experience of both agents, the exploitation of projects versus exploratory ones, and the determinant role of support infrastructures to minimize the negative effect of high cognitive distance. Nowadays, there is a trend to develop collaborative research projects with firms, not only agreement collaborations. Therefore, our findings could be useful for analyzing the relationships between researchers and practitioners in action research studies developed inside a doctoral thesis or competitive research project. By considering the effect of cognitive distance when selecting collaborative research projects, it will help to increase the degree of success of these projects

Mecanismos comportamentales como predicción del uso de ad blocking en usuarios de noticias online

Evitar contenidos comerciales durante el consumo de medios no es un fenómeno nuevo. La teoría reconoce distintos mecanismos para identificar esta conducta y el uso de bloqueadores de publicidad se puede reconocer como una respuesta comportamental activa y consciente a este tipo de contenido. Es interesante ahondar en los motivos que pueden explicar esta respuesta por parte del usuario. El presente artículo analiza en qué medida el uso de estos programas de bloqueo de publicidad está relacionado con actitudes conscientes y cuál es la probabilidad de que ciertos perfiles los usen más o menos. Para ello se estudia el caso de los usuarios de noticias online en España con los datos del Digital News Report 2018 que encuestó a una muestra representativa de 2023 españoles mayores de edad. A través de una regresión logística binomial, se demuestra que algunos aspectos demográficos como la edad y el género parecen indicar una mayor propensión a emplear este tipo de programas de bloqueo de publicidad online. También los usuarios con una actitud activa presentan más probabilidad de usar programas para bloquear la publicidad digital. Por contra, se muestra cómo hay dos perfiles de personas que tienen menor predisposición a usar estos programas: los que pagan por noticias online y los que tienen una mayor familiaridad y conocimiento crítico del sector de la información.Avoiding commercial content while consuming media is not a new phenomenon. The theory recognizes different mechanisms to explain this behavior and the use of advertising blockers can be recognized as an active and conscious behavioral response to this type of content. It is interesting to delve into the reasons that can explain this response by the user. This article analyzes to what extent the use of this ad blocking software is related to conscious attitudes and what is the probability that certain profiles will use them more or less. The case of online news users in Spain is studied with the data from the Digital News Report 2018, which surveyed a representative sample of 2023 Spanish adults. Through a binomial logistic regression, it is shown that some demographic aspects such as age and gender seem to indicate a greater propensity to use this type of online advertising blocking software. Also users with an active attitude are more likely to use programs to block digital advertising. In contrast, it is shown how there are two profiles of people who are less likely to use these software: those who pay for online news and those who have greater familiarity and critical knowledge of the information sector

Relevant factors influencing cognitive distance in the performance of collaborative research projects

The research scope of this paper is to reinforce the need to strengthen university-firm relationship. We consider that it is crucial that the interactions between researcher/university and managers/firms should be based on a win-win relationship. In this sense, it is relevant to determine the main drivers behind the success of collaborative research projects, and this study focuses on one of them: cognitive distance. The specific objective of this study is to analyze the main factors that determine the influence of cognitive distance in the individual relationship between researchers and practitioners in collaborative research projects. In the first stage, through a literature review of cognitive distance and collaborative research projects, we identified a list of seven factors that influence cognitive distance and the issues that may provoke in the empirical context. Second, we carried out an empirical study based on semi-structured interviews with coordinators of collaborative research projects managed by the Chair of Business Volkswagen Navarra - University of Navarra. This permitted us to build guidelines that show the main practical concerns associated with each factor and how they were managed in the analyzed projects. This enriches the cognitive distance literature on individual interactions between researchers and practitioners. We highlight the relevance of previous experience of both agents, the exploitation of projects versus exploratory ones, and the determinant role of support infrastructures to minimize the negative effect of high cognitive distance. Nowadays, there is a trend to develop collaborative research projects with firms, not only agreement collaborations. Therefore, our findings could be useful for analyzing the relationships between researchers and practitioners in action research studies developed inside a doctoral thesis or competitive research project. By considering the effect of cognitive distance when selecting collaborative research projects, it will help to increase the degree of success of these projects