Competitive management for export of roses from Mexico to Canada

Objective: The aim of this study was to assess the dynamics of the international rose market between Mexico and Canada and propose effective management strategies that could be applied in rural economic units to strengthen the position of Mexican roses in the Canadian market. Design/methodology/approach: The methodological process used the deductive approach. First, an in-depth analysis of the rose market in Canada was carried out, and competitive management strategies subsequently were determined. The information was collected on agri-food documentary and statistical information platforms at the national and international levels. Results: Mexico has excellent agri-environmental conditions, efficient international logistics, solid infrastructure, a current trade agreement with Canada (T-MEC), and outstanding experience in the agricultural production of roses. Additionally, there is important demand in the Canadian rose market, which has so far been dominated primarily in recent years by Colombia and Ecuador. Limitations on study/implications: It is a research that can be used as a reference for any agricultural producer, rural production company, or international trade company that wants to enter the rose market and export from Mexico to Canada. Findings/conclusions: Finally, this study shows the importance of taking advantage of available commercial opportunities and promoting synergy between the public and private sectors to promote the growth of the rose agroindustry in Mexico and contribute to the economic development of the country. With a smart approach and strategic execution, Mexico has the potential to become a prominent player in Canada's rose export market in the coming years. Keywords: Agribusiness, social welfare, international trade, cut flowers, competitive management.between Mexico and Canada and to propose competitive management strategies that could be implemented in the rural economic units to consolidate the presence of Mexican roses in the Canadian market. Design/methodology/approach: The methodological process to fulfill the objectives of this study uses the deductive approach, since we start from an analysis of the rose market in Canada in order to determine the competitive management strategies. Gathering information was conducted in platforms of agrifood documental information and statistics in the national and international spheres. Results: Mexico has excellent agro-environmental conditions, efficient international logistics, solid infrastructure, a valid trade agreement with Canada (T-MEC), and outstanding experience in agricultural production of roses. In addition, there is a significant demand in the Canadian rose market that has been dominated in recent years and until today by Colombia and Ecuador. Limitations on study/implications: It is a study that could be used as reference for any agricultural producer, rural production society, of international trade company that wants to penetrate the rose market and its exports from Mexico to Canada. Findings/conclusions: Finally, this study evidences the importance of taking advantage of the available commercial opportunities and to promote synergy between the public and private sectors to drive the growth of agroindustry of roses in Mexico and to contribute to economic development of the country. With an intelligent approach and strategic execution, Mexico has the potential of becoming a prominent actor in the export market of roses to Canada in the coming years

Estudios de Caso sobre Ciencias Agropecuarias y Rurales en el siglo XXI.

Libro científico sobre estudios de casos en el medio agropecuario y ruralCon el advenimiento del siglo XXI y el avance de los procesos de globalización, el medio rural presenta diversos cambios económicos, sociales, políticos y culturales. Lo anterior significa que el campo es un objeto de estudio altamente dinámico, complejo e inasible. las ciencias agropecuarias y rurales, en la actualidad, requieren de un abordaje sistémico e interdisciplinario que den cuenta de la heterogeneidad de situaciones y contextos que enfrenta el campo mexicano. La presente obra agrupa 18 estudios de caso, que capturan algunas fotografías de las diversas problemáticas de la ruralidad mexicana, con lo cual se pretende dar cuenta tanto de los objetivos de estudio como de la perspectiva teórico metodológico desde que estos son abordados. lo anterior tiene que ver con el hecho de que las ciencias agropecuarias y rurales manifiestan un alto grado de observación empírica, motivo por el que los estudios de caso se convierten en la perspectiva metodológica idónea que permite ir y venir de la realidad a la teoría y viceversa para la construcción de objetos de estudio. En este volumen se aborda una gran diversidad de casos, que sintetizan la heterogeneidad de enfoques y perspectivas mediante las cuales los fenómenos agropecuarios y rurales han sido abordados en el Instituto de Ciencias Agropecuarias y Rurales de la Universidad Autónoma del Estado de México, en los últimos 30 años