O Governo das Sociedades no Contexto da Banca de Seguros: : Uma Análise dos Mecanismos de Controlo Externo

Governance stands as a multifaceted area of interest, attracting attention in both political and academic realms on a global scale. Its significance, particularly in economics and management, has been increasingly emphasized due to a series of scandals that have resonated across various contexts, often highlighting common issues associated with power struggles and conflicting interests within organizations.The quest for effective governance demands the implementation of multiple control mechanisms to address and prevent power-related challenges within organizations.In this article, we focus on the governance of companies operating in the context of bancassurance. Indeed, bancassurance companies are of major importance to any economy, which explains the scope of our research that explores the rules and governance mechanisms governing this sector worldwide, as well as their manifestation in our research context.A comprehensive review of the Basel Committee on Banking Supervision forms an integral part of this discussion. This committee plays a central role in setting global banking standards and its governance structure. Notably, the article highlights Bank Al-Maghrib's adoption of Basel III provisions in the Moroccan context and underscores the significant role played by the Credit Institutions Rating Assistance System. Furthermore, the article delves into the pivotal role of the Insurance and Social Welfare Supervisory Authority  within the insurance sector, emphasizing the intrinsic connection between solvency and governance. It explores the historical importance of Solvency I and its evolution towards Solvency II, with a focus on the impact of this directive on the European insurance industry. Finally, the paper thoroughly examines the strategic application of the risk-based solvency approach in Moroccan bancassurance, stressing its contribution to enhancing financial robustness and its tailored assessment within the national context.A governação é uma área de interesse multifacetada, que atrai a atenção dos meios políticos e académicos a uma escala global. A sua importância, particularmente na economia e na gestão, tem sido cada vez mais enfatizada devido a uma série de escândalos que se repercutiram em vários contextos, realçando frequentemente questões comuns associadas a lutas pelo poder e a interesses contraditórios nas organizações.A procura de uma governação eficaz exige a implementação de múltiplos mecanismos de controlo para abordar e prevenir os desafios relacionados com o poder nas organizações.Neste artigo, centramo-nos na governação das empresas que operam no contexto da banca-seguros. De facto, as empresas de banca-seguros são da maior importância para qualquer economia, o que explica o âmbito da nossa investigação, que explora as regras e os mecanismos de governação que regem este sector a nível mundial, bem como a sua manifestação no nosso contexto de investigação.Uma análise exaustiva do Comité de Basileia de Supervisão Bancária faz parte integrante deste debate. Este comité desempenha um papel central na definição das normas bancárias mundiais e da sua estrutura de governação. Em particular, o artigo destaca a adoção pelo Banco Al-Maghrib das disposições de Basileia III no contexto marroquino e sublinha o papel significativo desempenhado pelo Sistema de Assistência à Classificação das Instituições de Crédito. Além disso, o artigo analisa o papel central da Autoridade de Supervisão dos Seguros e da Previdência Social no sector dos seguros, sublinhando a ligação intrínseca entre solvência e governação. Explora a importância histórica da Solvência I e a sua evolução para a Solvência II, com destaque para o impacto desta diretiva no sector segurador europeu.

O panorama empresarial de Marrocos : e o ecossistema de financiamento do impacto social durante a pandemia de COVID-19

Many entrepreneurial and other collective initiatives create social impact in addition to economic gains. In this paper, we will discuss these initiatives with a focus on the financing ecosystem that is crucial to these organizations. We first discuss the social and solidarity economy before talking about entrepreneurship and social enterprises. We focus next on cooperatives, which are very important in our context for the impact they contribute to achieve. The topic of the social and solidarity economy (SSE) in Morocco garners extensive attention within economic, political, and academic circles. Given the unique Moroccan backdrop, regional advancements, demographic dynamics, and economic traits, it accentuates considerable social issues and amplifies the significance of SSE entities, especially concerning their target audience. The SSE landscape, comprising a diverse array of organizations, has continually adapted and expanded since the country gained independence to address the distinct features of its environment.Muitas iniciativas empresariais e outras iniciativas coletivas criam impacto social para além dos ganhos económicos. Neste documento, discutiremos essas iniciativas com foco no ecossistema de financiamento que é crucial para essas organizações. Começamos por discutir a economia social e solidária antes de falarmos do empreendedorismo e das empresas sociais. De seguida, focamos as cooperativas, que são muito importantes no nosso contexto pelo impacto que contribuem para alcançar. O tema da economia social e solidária (ESS) em Marrocos é objeto de grande atenção nos meios económicos, políticos e académicos. Dada a singularidade do contexto marroquino, os avanços regionais, a dinâmica demográfica e as características económicas, acentuam-se as questões sociais consideráveis e amplifica-se a importância das entidades da ESS, especialmente no que diz respeito ao seu público-alvo. O panorama da ESS, que inclui um conjunto diversificado de organizações, tem vindo a adaptar-se e a expandir-se continuamente desde a independência do país para responder às características distintas do seu ambiente. Este artigo é o resultado de uma presença prolongada no nosso campo de investigação. Recolhemos dados qualitativos após várias entrevistas que comparámos com os dados oficiais apresentados no documento. Neste artigo, fizemos um inventário das principais características do sector da ESS antes de discutirmos as medidas tomadas na sequência da pandemia de covid-19. Por fim, destacamos a necessidade de financiar as cooperativas e de incentivar a digitalização dos seus modelos de negócio

Contrôle de gestion et gouvernance - Les indissociables de la bancassurance

La gouvernance est un champ de recherche qui ne cesse d’intéresser les sphères politiques et académiques à travers le monde. Sa prépondérance en économie et en gestion est d’autant plus accrue au regard des différents scandales qui ont retenti dans plusieurs contextes mais dont les faits, qui se ressemblent, impliquent directement des enjeux d’intérêts et de pouvoir dans les organisations. La gouvernance appelle un certain nombre de mécanismes de contrôle afin de limiter les enjeux et dérives liés au pouvoir dans l’organisation. A ce niveau, le contrôle de gestion demeure un atout majeur au service du management. Dans ce papier, nous nous intéressons aux mécanismes de contrôle émanant de la gouvernance des institutions de la bancassurance au Maroc. Nous explorons la contribution du contrôle de gestion à la gouvernance dans le secteur de la bancassurance. Nous avons mené une enquête exploratoire avec une quinzaine de responsables membre des organes de direction afin de mieux comprendre les rouages de cette fonction en lien avec la gouvernance dans la bancassurance. Ce papier se veut une invitation à puiser dans les outils du contrôle de gestion (financiers et surtout non financiers) afin de fournir une réponse adéquate aux problématiques suscitées par la gouvernance des banques et compagnies d’assurance au Maroc

LOCUS OF CONTROL THEORY IN TREATING TOURIST BEHAVIOR: THE THEORY ROOTS AND RESEARCH DIRECTION IN DESTINATION BRANDING FIELD

We aim to shed light on this issue by reviewing the roots and development of the locus of control theory. Moreover, we will introduce how we can use this development, in theory, to provide a new research direction in the tourism service field. A theory-based review was conducted to investigate the locus of control theory roots and its potential implications in the tourism industry using the Australian Business Deans Council (ABDC) list to explore the current literature. We followed the PRISMA methodology to collect the data from the Scopus database as well as Google Scholar and ResearchGate. The study found that the locus of control theory has its roots in social psychology and has been developed over the years to explain individual differences in behavior and decision-making. In the tourism service field, we found that understanding the locus of control can help service providers tailor their services to meet the needs and expectations of different types of tourists. This will contribute to attribution literature in psychological aspects and tourism literature with a deep understanding of how tourists behave and interpret differently

The Interplay of Management Control, Governance, and the Bancassurance Model: Evidence from the Moroccan Context

<p>Governance is a field of research that continues to pique the interest of political and academic spheres worldwide. Its significance in economics and management is further heightened in light of various scandals that have reverberated in multiple contexts, all of which share common features directly related to issues of interests and power within organizations.</p><p>Governance necessitates several control mechanisms to mitigate issues and deviations associated with power within organizations. In this context, management control remains a critical asset in the service of management.</p><p>In this paper, we delve into the control mechanisms stemming from the governance of bancassurance institutions in Morocco. We explore the contribution of management control to governance in the bancassurance sector. We conducted an exploratory survey involving around fifteen executives who are members of governing bodies to gain a deeper understanding of the intricacies of this function in relation to governance in the bancassurance sector.</p><p>This paper serves as an invitation to draw upon management control tools (both financial and non-financial) to provide an adequate response to the issues raised by the governance of banks and insurance companies in Morocco.</p&gt

The Interplay of Management Control, Governance, and the Bancassurance Model: Evidence from the Moroccan Context

Governance is a field of research that continues to pique the interest of political and academic spheres worldwide. Its significance in economics and management is further heightened in light of various scandals that have reverberated in multiple contexts, all of which share common features directly related to issues of interests and power within organizations. Governance necessitates several control mechanisms to mitigate issues and deviations associated with power within organizations. In this context, management control remains a critical asset in the service of management. In this paper, we delve into the control mechanisms stemming from the governance of bancassurance institutions in Morocco. We explore the contribution of management control to governance in the bancassurance sector. We conducted an exploratory survey involving around fifteen executives who are members of governing bodies to gain a deeper understanding of the intricacies of this function in relation to governance in the bancassurance sector. This paper serves as an invitation to draw upon management control tools (both financial and non-financial) to provide an adequate response to the issues raised by the governance of banks and insurance companies in Morocco

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

Digital transformation has altered the way customers interact with restaurants. As a result, digital transformation has had an enormous impact, changing restaurant customer value. Therefore, this research aims to develop a dynamic and sustainable method for creating customer value in digital transformation. This study suggested digital dynamic capabilities and digital customer orientation as a process model (i.e., sensing, seizing, transforming, and refining) to develop digital transformation and create a dynamic customer value. We chose fast-food restaurants in Egypt to examine the proposed model using a qualitative approach of semi-structured interviews with fast-food managers and hospitality experts. The findings indicated that fast-food restaurants’ different digital transformation capabilities and tools (e.g., value innovation, SWOT analysis, artificial intelligence, new technology selection criteria, digital maturity, building several digital platforms, and gathering and analyzing customers’ online reviews) help them create customer value. However, interviewees highlighted how well-suited the suggested digital dynamic capabilities are to serve as drivers of digital transformation in fast-food restaurants and create a dynamic customer value. This research expands the dynamic capabilities theory by adding digital customer orientation (i.e., proactive and reactive to customer feedback) to develop digital transformation and create customer value in fast-food restaurants. This research provides fast-food restaurant managers with an in-depth explanation of how to implement the digital dynamic capabilities model for executing digital transformation and developing a new dynamic customer value