Employing Emerging Technologies to Develop and Evaluate In-Vehicle Intelligent Systems for Driver Support: Infotainment AR HUD Case Study

The plurality of current infotainment devices within the in-vehicle space produces an unprecedented volume of incoming data that overwhelm the typical driver, leading to higher collision probability. This work presents an investigation to an alternative option which aims to manage the incoming information while offering an uncluttered and timely manner of presenting and interacting with the incoming data safely. The latter is achieved through the use of an augmented reality (AR) head-up display (HUD) system, which projects the information within the driver’s field of view. An uncluttered gesture recognition interface provides the interaction with the AR visuals. For the assessment of the system’s effectiveness, we developed a full-scale virtual reality driving simulator which immerses the drivers in challenging, collision-prone, scenarios. The scenarios unfold within a digital twin model of the surrounding motorways of the city of Glasgow. The proposed system was evaluated in contrast to a typical head-down display (HDD) interface system by 30 users, showing promising results that are discussed in detail

Employing Emerging Technologies to Develop and Evaluate In-Vehicle Intelligent Systems for Driver Support: Infotainment AR HUD Case Study

The plurality of current infotainment devices within the in-vehicle space produces an unprecedented volume of incoming data that overwhelm the typical driver, leading to higher collision probability. This work presents an investigation to an alternative option which aims to manage the incoming information while offering an uncluttered and timely manner of presenting and interacting with the incoming data safely. The latter is achieved through the use of an augmented reality (AR) head-up display (HUD) system, which projects the information within the driver’s field of view. An uncluttered gesture recognition interface provides the interaction with the AR visuals. For the assessment of the system’s effectiveness, we developed a full-scale virtual reality driving simulator which immerses the drivers in challenging, collision-prone, scenarios. The scenarios unfold within a digital twin model of the surrounding motorways of the city of Glasgow. The proposed system was evaluated in contrast to a typical head-down display (HDD) interface system by 30 users, showing promising results that are discussed in detail

A virtual reality and retailing literature review: Current focus, underlying themes and future directions

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline. Over half of all papers focus on the need to understand the VR shopping consumer, yet no consensus exists as to what the optimal experience is or how to design effective v-Commerce stores. The most prominent research gaps are related to the unique HCI aspects in v-Commerce that influence shopping behaviours. The impact of this review is establishing the current challenges and future directions for academia in order to make v-Commerce a viable reality. Specifically, future research should focus on develop human factor theory in VR shop design (i.e. social dimension, eye-tracking etc.)

Technology acceptance model for 3D virtual reality system in luxury brands online stores

This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context