Poprawa jakości życia poprzez branding miejsca na przykładzie dzielnicy Lashkar Abad w Ahwaz (Iran)

Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modelled on the principles of place branding. The results show how urban development can be enhanced relying on tourism assets.Miasta współczesnego Iranu posiadają wiele walorów turystycznych, w oparciu o które można budować markę miejsca. Ulica Anousheh w dzielnicy Lashkar Abad w Ahwaz reprezentuje dobre praktyki w tym zakresie. Jest to dziś dynamiczna przestrzeń publiczna w kontekście turystyki, która stała się znana pomimo nieodpowiedniego zaplecza gospodarczego i społecznego. Autorka artykułu, wykorzystując m.in. analizę wywiadów z interesariuszami, przedstawia proces zmian i eksponuje aspekty oparte na zasadach brandingu miejsca. Wyniki pokazują, w jaki sposób można poprawić rozwój obszarów miejskich w oparciu o walory turystyczne

Kish as a small island towards sustainable tourism

Small islands are often encouraged to balance their economic and environmental concerns toward sustainable tourism. Universal experience shows that sustainable tourism in small islands should take into account their individual characteristics. This paper investigates the quality of sustainable tourism in a small island, namely, Kish in the South of Iran. Firstly, the main characteristics of small islands in relation to tourism sustainability are studied. Then the characteristics of Kish are identified as a small island. Finally, this study suggests that the crucial issue of sustainable tourism has been neglected in the development planning of the island. It is concluded with some recommendations for improving the development of Kish towards sustainable tourism. The results are generally applicable to other small islands. In addition, the results can be generalized to other tourist destinations in Iran or other countries with similar climatic and cultural condition

Gender affecting tourists\u27 needs for a public open space Case study: Kish Island, Iran

In contemporary urban thinking, public open spaces will be successful if respect their users\u27 needs. This study posits that in an island with tourist attraction, where users of urban open spaces are majorly tourists, these spaces are affected by numerous demographic factors and specifically clarifies factor of gender. It takes Kish Island in Iran as the case where supposed to enhance the open spaces and public zones due to its current development plans. The methodology of this study involved reviewing the related literature and subsequently drives a tourists\u27 survey. The results clarified the factor of gender affecting tourists\u27 needs for public open space in Kish and showed the groups of needs that are more affected by it. Hence, some suggestions for planning and designing these spaces would certainly contribute towards improving the quality of them in Kish Island as well as can be generalized for other cases with similar culture and climate

Tourist needs for urban open public spaces in Kish Island, Iran

Small Islands are supposed to meet tourists’ needs in sustainable tourism development. This study posits that landscape design can improve sustainable tourism development through the quality of urban open public spaces (UOPS) while supporting tourists’ needs at the same time. Kish Island in south of Iran matches the Small Island characteristics and is identified as an important tourism zone based on national strategies. Nevertheless, in the development guidelines of Kish, the principle of sustainable tourism is lacking and the urban open public space does not address appropriately the tourists’ needs. Thus, this research was carried out to understand the tourists’ needs for UOPS of Kish with the aim to improve the urban design in a sustainable approach. This is realized by identifying the concepts related to tourists’ needs, exploring the factors affecting their needs, and interpreting the relationship between them. This research employed case study as the main strategy of the research. The study was designed in four stages. The first stage reviewed the background of the tourists’ needs and the design of UOPS in the overall domain and Kish Island to identify the issues and develop the research questions. It also developed a conceptual framework and research methodology in the second stage. Consequently in the third stage, the research was conducted in Kish as case study. The study adopted a mixedmethodological approach in data collection and analysis. Data was collected from the field observation of two selected sites, semi-structure interview with experts, and a survey of Kish tourists. The final results were derived from a convergence of the data in an analytical triangulation process. The findings of this study provide insights into designing UOPS, while taking into account the tourists’ needs and sustainable development in a Small Island. The results mostly confirmed all the proposed themes for the tourists’ needs in Kish and the effective factors, although reject significance of some variables. The study developed an analytical format that could predict how urban design could meet the tourists’ needs in UOPS of Kish and improve its development toward sustainable tourism. The research actually established new practical approaches to meet the tourists’ needs as an urgent assist for contemporary thinking. It could be employed as a base for future research and projects at Kish and other similar Tourism Islands. Additionally, each approach used in enhancing tourism development in Kish will definitely assist in developing the tourism industry in the country. The results finally could be generalized to other tourist destinations in Iran or other countries with similar climate and culture

Gender affecting tourists\u27 needs for a public open space Case study: Kish Island, Iran

In contemporary urban thinking, public open spaces will be successful if respect their users\u27 needs. This study posits that in an island with tourist attraction, where users of urban open spaces are majorly tourists, these spaces are affected by numerous demographic factors and specifically clarifies factor of gender. It takes Kish Island in Iran as the case where supposed to enhance the open spaces and public zones due to its current development plans. The methodology of this study involved reviewing the related literature and subsequently drives a tourists\u27 survey. The results clarified the factor of gender affecting tourists\u27 needs for public open space in Kish and showed the groups of needs that are more affected by it. Hence, some suggestions for planning and designing these spaces would certainly contribute towards improving the quality of them in Kish Island as well as can be generalized for other cases with similar culture and climate