Consumer Attitude towards TV Advertising Based Upon Consumer Age & Gender

Mass media has always been a useful way for marketers to attract consumers towards their products. But since the market is highly differentiated today the term “target market” is used widely. TV being the highly used media for advertisements even in the 21st century is part of this research showing how the consumers in Pakistan show their attitude towards TV advertisement, Consumers of old age group and young age group are both equally important as both are increasing in number today worldwide and that has made many researchers to focus their studies on different age groups and their attitudes to evaluate the importance each group gives to how they perceive the advertising. Also the result is tested if the gender of the consumer changes the attitude. The findings indicate old age group of consumers are relatively more interested in TV ads as compared to the young generation and gender has little significance in one’s attitude towards advertising. Keywords: Consumer Attitude, TV Advertising, Consumer Age Groups, Consumer Genders, Pakista

Demographic and Geographic Influence of the Country-of-Origin Image on Consumer Purchase Decision

Purpose–The main purpose of this study is to explore the influence of the country-of-origin image of the product on consumer purchase decision. Methodology–This research is done in five major cities of Pakistan (i.e. Lahore, Karachi, Islamabad, Faisalabad and Multan) for automobiles, TV sets, mobile phones and cosmetics products. Structured questionnaires and cluster sampling are used. Responses are collected from 459 consumers from five major cities of Pakistan using convenience sampling method whereas SPSS 14.0 version is used for data analysis. Research limitations/implications–Personal interviews were conducted from the customers where it is very difficult to approach all the consumer classes of Pakistan. People of Pakistan are bit hesitant to give proper information. Limited access to data is available in archives. Conclusion–The country-of-origin image has a significant and positive effect on consumer purchase decision in Pakistan. Keywords: Country-of-Origin, Consumer Purchase Decision, Pakistan. Research Type: Research Pape

Ammonium chloride and urea based deep eutectic solvent: toxicological and antioxidant profile

In the present study, the toxicity potential of ammonium chloride and urea-based deep eutectic solvent (DES) was studied. A homogeneous DES solution was obtained by heating at 60°C for 20 minutes. Fourier Transform Infrared Spectroscopy (FTIR) analysis was used to verify the synthesis. The toxicity profiling of ammonium-based DES was performed using in vitro cell lines (fibroblast growth factor) and microbes (fungi, Gram positive and gram negative bacteria) and in vivo model organism (fish). DES was found to the had maximum zone of inhibition against tested bacterial (Staphylococcus aureus) and fungal strains (Candida albicans). Ammonium chloride-urea DES had higher LC50 against Cyprinus carpio. DES was found to have a higher percentage of cell viability at higher concentration along with DPPH scavenging activity of 92%. In conclusion, ammonium chloride-urea based DES had been successfully formed and found less harmful at higher concentrations, thus can be used as promising solvents in the future

Contrast-Induced Nephropathy in Patients Undergoing Percutaneous Coronary Intervention

Contrast Induced Nephropathy (CIN) is a feared complication of numerous radiological procedures that expose patients to contrast media. The most notorious of these procedures is percutaneous coronary intervention (PCI). Not only is this a leading cause of morbidity and mortality, but it also adds to increased costs in high risk patients undergoing PCI. It is thought to result from direct cytotoxicity and hemodynamic challenge to renal tissue. CIN is defined as an increase in serum creatinine by either ≥0.5 mg/dL or by ≥25% from baseline within the first 2-3 days after contrast administration, after other causes of renal impairment have been excluded. The incidence is considerably higher in diabetics, elderly and patients with pre-existing renal disease when compared to the general population. The nephrotoxic potential of various contrast agents must be evaluated completely, with prevention as the mainstay of focus as no effective treatment exists. The purpose of this article is to examine the pathophysiology, risk factors, and clinical course of CIN, as well as the most recent studies dealing with its prevention and potential therapeutic interventions, especially during PCI. The role of gadolinium as an alternative to iodinated contrast is also discussed

Long term effectiveness of cognitive behavior therapy for treatment of postpartum depression: A systematic review and meta-analysis

Background: The existing trials on the long term effectiveness of cognitive behavior therapy (CBT) for the treatment of postpartum depression have conflicting results. Therefore, we performed a systematic review to summarize the current evidence.Methodology: Literature search was performed using electronic databases Medline, Cumulative Index to Nursing and Allied Health Literature (CINAHL), and PsychINFO were explored from January 2000 to March 2013.All peer-reviewed English-published randomized controlled trials were eligible if they assessed the long term (at least at 24 weeks post partum) effectiveness of CBT versus standard postpartum care for prevention of postpartum depression. Data from eligible studies were abstracted by using structured data extraction form and pooled for calculation of relative risk ratio.Results: Five randomized controlled trials fulfilled eligibility criteria. In the included studies, the total number of women was 1087 with age ranged from 17 years to 42 years. Assessment carried on the ‘Cochrane Risk of Bias Tool’ showed the trials included in this review had low risk of bias. Two trials had sample size less than 50. Two out of five trials reported beneficial effect of CBT whereas three trials found no difference. Meta-analysis [random effect model] revealed 30% reduction in the prevalence of depression in the intervention group as compared with the control group [RR: 0.70 (95% C.I: 0.55 to 0.90)]. However, these results showed effectiveness of intervention because of one large trial and excluding this trial, there was no significant difference.Conclusion: In this systematic review, we found a beneficial effect of CBT in the prevention of postpartum depression at 24 weeks of postpartum period. However, the evidence is limited by a small number of trials with results being dominated by a single large trial. Robust research with larger sample size is needed to determine the long-term effectiveness of CBT for treatment of postpartum depression

Comparison of Biodiversity and Abundance of Earthworms in Maize Croplands, Irrigated with Sewage and Canal Water of District Faisalabad, Pakistan

The diversity and richness of earthworms that were irrigated with canal (Chak 200 RB Lathianwala) and sewage (Chokera) water in the district of Faisalabad were determined from August to November 2020. For collection of specimens, hand picking and digging method was used and then preserved in formalin. AAS (Atomic absorption spectrophotometer) was used to check the concentration of heavy metals in both water and soil samples. Total 10 species were identified from Chak 200 RB Lathianwala and showed Shannon-Weiner Diversity Index (H\u27) =2.13, Evenness = 0.93 and Dominance = 0.07. The significant difference in abundance were determined (t = 7.7115, p = 0.0001 at p \u3c 0.05). Water and soil samples of sewage water had an acidic pH (5.960, 6.213), while water and soil samples of canal water had a basic pH (7.748, 7.867). The levels of total dissolved solids, electrical conductance, dissolved oxygen, and alkalinity of sewage water were lower than those of canal water except for total suspended solids, turbidity, and metals, viz. Cr, Ca, Pb, Co, Cd, Zn, and Mg. In sewage water irrigated soil, their concentrations were also higher than canal water irrigated soil, except for Mg. A significantly positive correlation coefficient was observed among temperature and abundance at both localities. Results showed that acidic pH and higher concentrations of pollutants alter the diversity and abundance of earthworms

IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS

The objective of this research study is to analyze the impact of brand image on teenagers brand choice, source of information, factors affecting buying choice and level of satisfaction. The sample of the study is 300 respondents in which 150 students were chosen from schools and 150 students were selected from colleges of Karachi. Two schools and two colleges were selected for this research study. Through a structured questionnaire data were collected and with the help of SPSS, analysis was made. The results revealed that values of regression analysis shows that there is 33.7% variance of buying behavior of teenagers explain by the impact of advertisement on buying behavior, advertisement’s impact on brand image and brand image impact on brand loyalty. The results of Pearson correlation shows that teenagers buying behavior is significantly 36% correlated with teenager’s loyalty and 49% with advertisement impact on brand image. The teenagers buying behavior is also 38.8% positively and significantly correlated with advertisement. The results of correlation also interpreting that the all relationship is positive and high significant at 0.01 level. There is a practical relation between brand image and consumer teenager buying behaviour. Marketers can utilize the findings in order to come up with carious marketing strategies in order to target teenagers in more precise manner

Effect of percutaneous mitral vavuloplasty on pregnant mother and foetus--a tertiary care hospital experience from a developing country

This study evaluated the short and long-term consequences of Percutaneous Mitral Valvuloplasty (PMV) in pregnant patients and their offspring, in a tertiary care setting, Karachi, Pakistan. The hospital database was used to retrieve all patients who underwent PMV during pregnancy in the period 1998-2007. The follow up data of the patients and the born children were obtained from the hospital records and also by contacting the patients via phone. Six patients underwent PMV but follow-up was available for 5 patients only. All 5 patients were admitted due to severe mitral stenosis with symptoms of dyspnea and palpitation. Mean age was 27 +/- 5.3 years with a mean gestational age at the time of procedure of 22.20 +/- 1.6 weeks. The mean valve area increased from 0.94 +/- 0.22 cm2 preoperatively to 1.62 +/- 0.50 cm2 post-operatively. The ejection fraction changed from a mean of 50 +/- 11.7% to 56 +/- 2.2%. There were no maternal deaths, abortions or stillbirths. Developmental milestones were achieved at the appropriate ages in all babies. PMV appears to be a safe and effective intervention for patients with severe MS during pregnancy. Keywords: Mitral stenosis, Percutaneous Mitra

Practice of standard Cross Infection Protocol in Private Dental Clinics of Khyber Pakhtunkhwa, Pakistan: A cross-sectional study

Background: Infection control, which is considered to be the backbone of dentistry, has become a particularly essential piece of dental training because both the dentists and patients are at an expanded danger of cross-contamination. Dental clinical settings represent a high organic hazard of spreading a wide scope of microorganisms. The objective of this study is to gather information of different dentists regarding their practice of standard cross infection protocols and how can they improve the same in their private practices. Materials and Methods: This cross-sectional study was conducted in dental clinics of Khyber Pakhtunkhwa, KPK from January 2020 to July 2020 by distributing a questionnaire among dentists. It was a pre-designed questionnaire that was circulated in Google forms through Whatsapp and emails. The questionnaire was divided into 2 sections. Data was compiled and statistical tests were applied using the Statistical Package for Social Sciences SPSS® ver.23.0 Results: Regarding cross infection control measures, maximum dentists seem to have knowledge of cross infection control techniques. A significant difference was found (p= 0.05) between male & female dentists in disposing dental waste from clinical set up properly. A significant difference was also found between male & female dentists about rubber dam isolation (p=0.02). Conclusion: The result of this study showed that practice of dentists in KPK is not up to standard protocols of cross infection control. In this way, the need of great importance is to authorize and execute better proportions of infection control to improve dental practice in KPK. Key words: Infection control, Dental practice, Sterilizatio