Global consumer culture positioning: the use of global consumer culture positioning appeals across four European countries

This study proposes a framework of advertising appeals which could be used to express global consumer culture positioning (GCCP) strategy in advertising. The paper examines the use of such appeals in print advertising from four European countries comparing 847 advertisements for durable and non-durable goods from Poland, Hungary, Ireland and the UK. Contrary to expectations, GCCP appeals were more often used in advertisements for non-durable goods than durable goods. The study confirmed the expectation that GCCP appeals would be more frequently used in advertising in less developed markets than in more developed markets. The proposed framework of GCCP appeals may be useful to practitioners wishing to use this positioning strategy

A contextual understanding of diaspora entrepreneurship: identity, opportunity and resources in the Sri Lankan Tamil and Kurdish diaspora

Purpose - Within the growing study of transnational entrepreneurial practice, existing conceptualisation of diaspora entrepreneurship has often lacked engagement with the particularities of the diaspora condition. This paper seeks to advance theoretical understanding and empirical study of diaspora entrepreneurship through identifying the processes that generate diaspora entrepreneurship across economic, social and political spheres. Design/Methodology - To analyse the relationship between the development of venture activity and diaspora (re)production, in depth, qualitative biographical analysis was undertaken with UK based diaspora entrepreneurs embedded within the particular contexts of the Sri Lankan Tamil and Kurdish diasporas. Skilled and active diaspora entrepreneurs were purposively selected from these extreme case contexts to explore their entrepreneurial agency within and across the business, social and political realms. Findings – Results identified key dimensions shaping the development of diaspora entrepreneurship. These comprised the role of diaspora context in shaping opportunity frameworks and the mobilisation of available resources, and how venture activity served to sustain collective diaspora identity and address diaspora interests. These findings are used to produce an analytical model of the generation of diaspora entrepreneurship to serve as a basis for discussing how heterogeneous and hybrid entrepreneurial strategies emerge from and shape the evolving diaspora context. Originality - By placing the reproduction of social collectivity centre-stage, this paper identifies the particularities of diaspora entrepreneurship as a form of transnational entrepreneurship. This recognizes the significance of a contextualised understanding of entrepreneurial diversity within wider processes of diaspora development, which has important implications for policy and practice development in homeland and settlement areas

Diasporas, agency and enterprise in settlement and homeland contexts: politicised entrepreneurship in the Kurdish diaspora

Through its focus on state-diaspora relations, existing research has given limited consideration to the role of nonstate entrepreneurial actors in understanding diaspora politicisation. This paper addresses this research gap by examining the contextually embedded relationship between diaspora politicisation and entrepreneurial activity within diaspora settlement and homeland spaces. Findings are presented of original qualitative research with Kurdish diaspora entrepreneurs based in Europe operating in the media and publishing industries. Results demonstrate how the intersection between diaspora identity, opportunity frameworks and available resources generates forms of politicised diaspora entrepreneurship, and how these venture activities contribute to the transnational (re)production of diaspora identity and the mobilisation of locally rooted diaspora populations. The implications of these findings are discussed in relation to enhancing current understanding of diaspora entrepreneurship and the significance of non-state actors within the diaspora politicisation process, and their relevance to policy thinking across homeland and settlement contexts

Cultural Meaning, Advertising, and National Culture: A Four-Country Study

This document is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Marketing on 9 October 2017. Under embargo. Embargo end date: 9 April 2019. The final, published version is available online at http://www.tandfonline.com/doi/abs/10.1080/08911762.2017.1376364.Cultural meaning transfer theory and GLOBE dimensions were employed in this comparative study to examine the extent to which cultural meaning presented in advertisements reflected national cultures of the target countries. Content analysis was applied to advertisements from four countries to investigate whether the use of advertising appeals presented in these advertisements mirrored variations in cultures as described by GLOBE Society Values. Results revealed that, in line with the hypotheses, there were similarities and differences in the use of appeals, and only some of them mirrored the cultural variations. GLOBE Society Values were more likely to predict the use of appeals than GLOBE Society Practices, but not for all appeals. Advertisers can draw on national cultures for cultural meanings to be used in advertisements only to a limited extent. It may be that advertisements mold rather than mirror societal values, or that only certain cultural traits are important for advertisers.Peer reviewedFinal Accepted Versio

Theory of disordered unconventional superconductors

In contrast to conventional s-wave superconductivity, unconventional (e.g. p or d-wave) superconductivity is strongly suppressed even by relatively weak disorder. Upon approaching the superconductor-metal transition, the order parameter amplitude becomes increasingly inhomogeneous leading to effective granularity and a phase ordering transition described by the Mattis model of spin glasses. One consequence of this is that at low enough temperatures, between the clean unconventional superconducting and the diffusive metallic phases, there is necessarily an intermediate superconducting phase which exhibits s-wave symmetry on macroscopic scales.Comment: 5 pages, 2 figure

Productivity Analysis Method Using Partial Productivity and Total Productivity in the Framework of Industrial Business Development Tofu Craftsmen in Manado City

This entrepreneurial role in economic development includes increasing per capita output and income which includes initiatives and changes in business structures and society. The main problem is the low business productivity that affects the contribution of Micro, Small and Medium Enterprises (MSMEs) in the regional economy, especially in the city of Manado. This study aims to measure the level of partial productivity and total productivity of the Tofu industry craftsmen in Manado City. The subject of this study is the owner of the tofu industry craftsman factory in Manado City. Whereas the object of the research is the business productivity of the Tofu industry, including: 1) Raw Materials, 2) Labor, 3) Materials, 4) Energy, and 5) Capital for 5 (five) weeks. Data analysis in this study uses a method of measuring productivity ratios. The result of the research and measurements show the total productivity level of tofu producers experiencing fluctuations and tends to decrease with indexes ranging from 1.04 % to 0.90% per production. Keywords: partial productivity, total productivity, tofu craftsme

The Effect Of Electronic Word Of Mouth On Consumer Buying Decision In Lazada

These past few decades, the internet has developed into a vast global market place for the trading of goods and services. People are doing business online and it has become more easy and fast due to internet development. Online shopping has grown in popularity, mainly because people find it convenient and easy to shop anytime and anywhere. These new technologies also altered our way to communicate and to interconnect with people. Internet advancement has developed and transformed Word-of-Mouth into something much more influential and fast-spreading, Electronic Word of Mouth (E-WOM). This research is conducted in order to analyze the influence of E-WOM using experience, perceived credibility, and customer susceptibility to interpersonal influence on consumer buying decision. The sample of this research is people who have been shopped in Lazada online shop as many as 60 respondents of purposive sampling. The result of this research reveals that experience is the only variable that has a significant influence on consumer buying decision. This research suggests that the e-business firms should further expose the reviews section to users

Pengaruh Semangat Dan Disiplin Kerja Terhadap Produktivitas Karyawan Pada PT Hasjrat Abadi Manado

. The purpose of this study was to determine the influence of the spirit and discipline on employee productivity at PT. Hasjrat Abadi Manado, either partially or simultaneously. This study uses multiple regression analysis, the independent variables morale (X1) and discipline (X2), and the dependent variable labor productivity (Y). The total sample of 65 respondents, and to test the hypothesis, F test and t test From the analysis of the data obtained the following regression equation: Y = 5.887 + 0.58 X1 + 0.508 X2 + 2. The coefficient of determination (R2) is approximately 0.354 provides that the actual research work productivity can be explained by two independent variables, that is spirit and working discipline at 35.4%. While the remaining 64.6% influenced by other variables not studied. The amount of F count = 18.568> F table = 3.145 with significant level p value = 0.00 t table = 2.042 and significance p value = 0.000> 0.05 it can be concluded that Ho is rejected and Ha accepted, or spirit and discipline effect on employee productivity