Analisis Efektivitas Iklan TV Sirup Markisa Dengan Pendekatan Epic Model PT. Majujaya Pohon Pinang Pada Konsumen Swalayan Macam Yaohan Merak Jingga Medan

Present competition of syrup business becomes tighter in terms of product quality, promotion, price and services provided. With many syrup product competing in the market, the management of company is required to be more accurate in determining the strategy used to win the competition. PT. MajuJaya PohonPinang was chosen to be the object of study because this company has applied various strategies in marketing their products and one of them is through advertisement. Therefore, it needs a follow up to find out how effective the advertisement of Pohon Pinang Markisa Syrup related to the buying decision. The purpose of this quantitive descriptive explanatory survey study conducted at PT. MajuJaya PohonPinang Macan Yaohan Supermarket Merak Jingga Medan was to find out and analyze the effectiveness of Markisa Syrup commercial advertisement viewed from EPIC (Empathy, Persuasion, Impact, and Communication) dimensions and to find out the effectiveness and to partiality analyze the EPIC dimension using the theory of marketing management related to advertisement. The population of this study was the consumers of Macan Yaohan Supermarket Merak Jingga Medan and 100 of them were selected to be respondents for this study. The data obtained were analyzed through univariate analysis with T-test. The result of this study showed that simultaneously the variable of Markisa Syrup TV Commercial Advertisement viewed based on the EPIC model was effective. Partially, persuasion was the most dominant variable of the effectiveness of Markisa Syrup TV Commercial Advertisemen

Becoming global (un)civil society: struggles in the global indymedia network

In this paper we ask how actors and organisations can become constructed and treated as part of ‘uncivil society’. We contest the notion that ‘uncivil’ necessarily equates with the dark of qualities of violence and organised criminality. Instead, we take a Gramscian perspective in suggesting that what becomes ‘uncivil’ is any practice and organisation that attempts to contest and escape the disciplining enclosures of the hegemonic order, of which civil society is a necessary part. To trace this phenomenon, we consider several ways in which a global media network called Indymedia has established and maintained itself as a counter-hegemonic mediaproducing organisation. In this case, a conscious positioning and self-identification as counter-hegemonic has been accompanied by the framing and sometimes violent disciplining of nodes of this network as ‘uncivil’ by cooperating state authorities. This is in the absence of association of this network with organised violence or crime. We intend our reflections to contribute to a deepening theorisation of the terms ‘civil’ and ‘uncivil’ as they are becoming used in international relations and social movement studies