Data mining methodologies and application for libraries. Library marketing for improving patron satisfaction : Expectation to the improvement of library services by data analysis

図書館学の五法則にも謳われているように図書館は時代に合った利用者サービスを求めて変わり続けなければならない。現在進行している高度情報化社会への流れは，携帯電話などによるネットワーク情報端末の進化によってもたらされたものである。このような社会変化やそれに伴う利用者の変化に図書館が対応し続けていくためには，マーケティングの手法を取り入れ，利用者の要望に従来以上に応えられる態勢を構築する必要がある。本稿では，図書館マーケティングに関して，概念の定義や手法開発へのアイディアなどを示し，その重要性を訴える。今後有益な手法を具体的に開発し，将来の図書館にとって核となるサービスモデルを構築しなければならない。As was described in the Five Laws of Library Science, libraries are supposed to keep changing and providing their patrons with up-to-date information services. We are in a rapidly changing society now due to the development of mobile network terminals like smart phones. In order to adapt to such a rapid change, libraries should adopt the concept and technologies of marketing. It is the only way for them to survive so that they can keep getting to be accepted as reliable and necessary organization by their patrons. In this paper we define, present potentiality of library markething, and demonstrate its importance. We have to keep investigating the beneficial methods and to construct the service model for the futute libraries

Impact of Krishi Bhagya Yojana (KBY) Farm Pond Technology on Semi-Arid Farmers in North Eastern Transition Zone of Karnataka State in India

Efficient water management through farm pond technology is a great initiative by Krishi Bhagya Yojana scheme in 2015. Out of 240 sample farmers, about 180 farmers are adopters and 60 are non adopters of farm pond technology in Bidar and Gulbarga districts of Karnataka. Majority of farmers prefer farm pond of size 30 m × 30 m × 3 m as during Kharif season with storage capacity of 2700 cubic metric which is able to   irrigate 1.5 ha land area .Through analysis, it is found that, the cropping intensity was increased to 225 per cent from 203.75  which accounts 9.47  per cent change  to that of the base year. The percent change in area under rabicrops was relatively more when compared with farm ponds which directly increase their income by sale of crops in market. The number of migrating people decreased from six to three persons after adoption of KBY by the beneficiary farmers. The most influencing factors in adoption of farm pond technology by farmers are access to rural credit, diffusion of information and adoption of high value crops