The Appropriateness of Different Modes of Strategy from a Product-Market Perspective

Strategy-making is an important yet complex task. The present research examines the issue of strategy mode, that is, the manner or style in which strategy is determined in an organization. Prior researchers have proposed various typologies for strategy modes. However, research into which strategy modes are appropriate to what kinds of firm situations and contexts has been limited. Specifically, there has been no research that explores strategy modes from a marketing environment perspective. Given that research at the intersection of marketing and management disciplines has often produced mutually beneficial, rich insights, we approach strategy modes from a product-market perspective and examine the normative appropriateness of different strategy modes with reference to firms\u27 external and internal environments. The research also explores the relevance and value of combining various strategy modes in regard to different stages of the product-market life cycle. In exploring strategy modes and their combinatory influences from a product-market perspective, we develop specific propositions. The paper concludes with a discussion of implications for academics and practitioners

Customer Experience Management

Dieser Beitrag leistet einen Beitrag zur Marketingforschung, da er den jungen aber von zunehmender Relevanz geprägten Forschungsstrang zum Themenkomplex CEM grundlegend entwickelt. Zum einen zeigt das identifizierte Rahmenkonzept auf, dass CEM über einzelne unternehmerische Fähigkeiten wie dem Design von Serviceerlebnissen, das die bisherige CEM-Forschung bestimmt hat, hinausgeht. Zum anderen leistet das Konzept einen Beitrag zur Synthese fragmentierter, aber miteinander zusammenhängender Literaturströmungen in der Marketingforschung ..

S-D logic-informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM

Advance online in 2016</p

The Appropriateness of Different Modes of Strategy from a Product-Market Perspective

Strategy-making is an important yet complex task. The present research examines the issue of strategy mode, that is, the manner or style in which strategy is determined in an organization. Prior researchers have proposed various typologies for strategy modes. However, research into which strategy modes are appropriate to what kinds of firm situations and contexts has been limited. Specifically, there has been no research that explores strategy modes from a marketing environment perspective. Given that research at the intersection of marketing and management disciplines has often produced mutually beneficial, rich insights, we approach strategy modes from a product-market perspective and examine the normative appropriateness of different strategy modes with reference to firms\u27 external and internal environments. The research also explores the relevance and value of combining various strategy modes in regard to different stages of the product-market life cycle. In exploring strategy modes and their combinatory influences from a product-market perspective, we develop specific propositions. The paper concludes with a discussion of implications for academics and practitioners

0879 Associations Between Self-Reported Sleep Duration and the new AHA/ACC High Blood Pressure Guidelines: Results from the National Health and Nutrition Examination Survey

Abstract Introduction The new AHA/ACC guidelines define high blood pressure requiring lifestyle changes and treatment at 130/80 mmHg, rather than 140/90 mmHg, allowing for earlier detection, prevention, and management of high blood pressure. This might enable better cardiovascular outcomes. Sleep and sleep duration, has been associated with cardiovascular outcomes. However, there is no literature that examines the relationship between sleep measures and the new high blood pressure guidelines. Methods The National Health and Nutrition Examination Survey (NHANES) is a collection of cross-sectional surveys based on nationally representative samples of the US civilian non-institutionalized population, utilizing a stratified, multistage sampling design to recruit participants from households. Utilizing data from NHANES, high blood pressure was defined as systolic blood pressure >130 mmHg and diastolic blood pressure >80 mmHg as per the new guidelines. Self-reported sleep duration was determined from household interview questions with about sleep duration, less than usual sleep duration or more than usual amount of sleep. Statistical hypotheses were tested using chi-square tests and logistic regressions to estimate the likelihood of high blood pressure among adults with varying sleep groupings. Results When high blood pressure is redefined by the new guidelines, there are varying differences in the percentage of individuals reporting less than usual amount of sleep in each category of increased blood pressure. Among individuals classified as having elevated blood pressure by the new guidelines, 63.4% of individuals reported having less than usual amount of sleep versus 62.2% based on the old guidelines. Among individuals classified as having Stage 1 hypertension by the new guidelines, 59.5% reported less than usual sleep versus 65.3% based on the old guidelines. For those classified as having Stage 2 hypertension based on the new guidelines, 64.5% of individuals reported less than usual sleep versus 60% based on the old guidelines. Conclusion The new high blood pressure classifications allowed for significant differences in percentage of individuals reporting less than usual sleep by comparison with the old hypertension guidelines. Support (If Any) Grant K07AG052685

0879 Associations Between Self-Reported Sleep Duration and the new AHA/ACC High Blood Pressure Guidelines: Results from the National Health and Nutrition Examination Survey

Abstract Introduction The new AHA/ACC guidelines define high blood pressure requiring lifestyle changes and treatment at 130/80 mmHg, rather than 140/90 mmHg, allowing for earlier detection, prevention, and management of high blood pressure. This might enable better cardiovascular outcomes. Sleep and sleep duration, has been associated with cardiovascular outcomes. However, there is no literature that examines the relationship between sleep measures and the new high blood pressure guidelines. Methods The National Health and Nutrition Examination Survey (NHANES) is a collection of cross-sectional surveys based on nationally representative samples of the US civilian non-institutionalized population, utilizing a stratified, multistage sampling design to recruit participants from households. Utilizing data from NHANES, high blood pressure was defined as systolic blood pressure >130 mmHg and diastolic blood pressure >80 mmHg as per the new guidelines. Self-reported sleep duration was determined from household interview questions with about sleep duration, less than usual sleep duration or more than usual amount of sleep. Statistical hypotheses were tested using chi-square tests and logistic regressions to estimate the likelihood of high blood pressure among adults with varying sleep groupings. Results When high blood pressure is redefined by the new guidelines, there are varying differences in the percentage of individuals reporting less than usual amount of sleep in each category of increased blood pressure. Among individuals classified as having elevated blood pressure by the new guidelines, 63.4% of individuals reported having less than usual amount of sleep versus 62.2% based on the old guidelines. Among individuals classified as having Stage 1 hypertension by the new guidelines, 59.5% reported less than usual sleep versus 65.3% based on the old guidelines. For those classified as having Stage 2 hypertension based on the new guidelines, 64.5% of individuals reported less than usual sleep versus 60% based on the old guidelines. Conclusion The new high blood pressure classifications allowed for significant differences in percentage of individuals reporting less than usual sleep by comparison with the old hypertension guidelines. Support (If Any) Grant K07AG052685

Oxidation reactions over RuO₂: A comparative study of the reactivity of the (110) single crystal and polycrystalline surfaces

The present work is devoted to the investigation of oxidation reactions over RuO2 surfaces. Two main points are addressed. First, on the fundamental level, a detailed investigation of the site requirement for CO (as well as for methanol) and O2 adsorption on the surface of a well-defined RuO2(110) crystal is conducted. Second, a comparison with polycrystalline RuO2 toward these oxidation reactions is presented. Both results, those in UHV over RuO2(110) and those at atmospheric pressure over polycrystalline RuO2, agree fairly well. This indicates that the surface chemistry of the (110) single crystal is very similar to that of the polycrystalline material. Both the activity of the RuO2(110) surface in the UHV regime and the activity of polycrystalline RuO2 in the high-pressure regime were investigated by temperature-programmed desorption and by X-ray photoelectron spectroscopy. The reasons for the unusually high catalytic activity for oxidation reactions of RuO2 are traced back to the strong bonding of the reactants over the undercoordinated Ru atoms together with the presence of weakly bound undercoordinated oxygen species, serving as the oxidizing agent