eWOM platforms as productivity catalyzers for travel agencies: a two-stage double bootstrap data envelopment analysis

The travel industry, and in particular travel agencies, face a severe challenge to increase productivity. In a fast-paced digitalization context, embracing ICTs to tackle this challenge should be part of COVID-19 recovery strategies. Electronic word of mouth (eWOM) could allow better learning processes, improve communication with customers, and serve as a remarkable diffusion channel. However, this channel is not yet fully embraced by the sector. This research, delimited to Spanish travel agencies in the period 2012-2019, applies a two-stage double bootstrap data envelopment analysis to assess whether eWOM and how firms manage eWOM, contributes to achieving higher levels of efficiency. Results show that firms with higher valence and volume of online reviews tend to be closer to the efficiency frontier. Moreover, results show that proactively managing eWOM, by asking customers for their online reviews, answering to negative reviews, doing so promptly, as well as investing in eWOM, positively and significantly contributes to achieving higher levels of efficiency

Factors Influencing Hotel Managers’ Perceptions Regarding the Use of Mobile Apps to Gain a Competitive Advantage

The purpose of this quantitative study is to examine the opinions of hotel managers regarding the use of mobile applications in the hotel industry and to analyse the influence of these applications on a hotel’s perceived competitive advantage. Factor analysis and multiple regression analysis were performed to analyse the data collected from 106 hotel managers in Turkey. The results of the study indicate that the factors connection and assistance had a significant impact on hotel managers’ perceived competitive advantage. The findings of this study, one of the few that have examined managers’ attitudes toward the use of mobile apps in the hotel industry, provide valuable information that will help to guide technology vendors and software companies that develop mobile apps for hotel

Scaling and universality in glass transition

Kinetic facilitated models and the Mode Coupling Theory (MCT) model B are within those systems known to exhibit a discontinuous dynamical transition with a two step relaxation. We consider a general scaling approach, within mean field theory, for such systems by considering the behavior of the density correlator and the dynamical susceptibility -^2. Focusing on the Fredrickson and Andersen (FA) facilitated spin model on the Bethe lattice, we extend a cluster approach that was previously developed for continuous glass transitions by Arenzon et al (Phys. Rev. E 90, 020301(R) (2014)) to describe the decay to the plateau, and consider a damage spreading mechanism to describe the departure from the plateau. We predict scaling laws, which relate dynamical exponents to the static exponents of mean field bootstrap percolation. The dynamical behavior and the scaling laws for both density correlator and dynamical susceptibility coincide with those predicted by MCT. These results explain the origin of scaling laws and the universal behavior associated with the glass transition in mean field, which is characterized by the divergence of the static length of the bootstrap percolation model with an upper critical dimension d_c=8.Comment: 16 pages, 9 figure

Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises

Consumer-generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use of CGM

Exploring the Influence of User-Generated Content Factors on the Behavioral Intentions of Travel Consumers

Social media have been deemed as more and more critical to modern travel consumers. These consumers often regard social media as trustworthy source that can lower the perceived risk and uncertainty throughout their travel. Though previous studies revealed that travel consumers’ participation in social media could be explained by their functional, social-psychological and hedonic needs, the factors that impact their behavioral intentions, such as purchase intention, WOM intention, and attitudes of destination brands have not been well studied. By conducting a two-phase study on Chinese travel consumers (nposts =65; nratings=1668), we found that both the UGC features (credibility and interestingness) and the social media engagement of travel consumers (comment, retweet, like) can impact their behavioral intentions. In addition, compared to the credibility of a post, the interestingness could more positively influence the social media engagement of travel consumers. Our study gives a better understanding of connections between social media and the travel consumers’ behavioral intentions

The effects of travelling reasons on social media resources and tourist expectations

Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de expectativas turísticas sobre los recursos básicos y los recursos o factores de apoyo de los destinos. También se analiza el efecto moderador de las razones para viajar en la relación de las fuentes UGC y las expectativas turísticas. Para esta investigación, se recogieron 375 encuestas. Los resultados señalan que las razones o motivos del viaje son un factor importante a considerar en la generación de las expectativas turísticas, y en nuestro caso, el UGC que provenía de las fuentes de lazos débiles influyen de manera significativa en la generación de expectativas del turista cuando viaja por motivos de trabajo.This research aims to examine the relationship of user generated content (UGC) sources in social media which is provided by strong-tie sources and weak-tie sources on tourist expectations on core resources and factor supporting of the destinations, and also analyze the moderate effect of the reasons of travelling on the relationship of UGC sources and tourist expectations. 375 samples were collected. The results demonstrate that travelling reasons is an important factor to consider about the origin of tourist expectations. The UGC that was provided by weak-tie source has influence on tourist expectations when they travel with business reason

Online reviews credibility: Implications on traveller’s decision making

The social web is the ideal place to share information, experiences and preferences among consumers. Nowadays, online reviews and recommendations are becoming increasingly important and seen as a new digital form of word-of-mouth, a key topic for researchers. Despite the significant body of literature about electronic word-of-mouth (EWOM), there is a lack of research that analyzes the phenomenon in the context of the hospitality industry, its drivers, conditioning factors and impacts. This research aims to highlight the online reviews as a reliable and important source of information for travellers, with possible implications in their decision making process. It is expected to yield some relevant contributions to academia, marketing and management in the tourism and hotel businesses

Eco-physiological response to water stress of drought-tolerant and drought-sensitive tomato genotypes

Water stress is an increasing environmental constraint affecting tomato growth and yield in Mediterranean areas. Solanum pennellii is a wild tomato species that exhibits a higher water use efficiency compared with cultivated S. lycopersicum. In particular, a cultivated line carrying a small S. pennellii region on chromosome 9 (IL 9-2-5) was identified as more tolerant to water deficit. In this work, the tolerant (IL 9-2-5) and the susceptible (M82) genotypes were subjected to three different water regimes: irrigation with 100% (V1), 50% (V2) and 25% (V3) field capacity. To evaluate the physiological response of IL 9-2-5 and M82 to water deficit, leaf functional traits, plant biomass production and maximal PSII photochemical efficiency were measured together with photosynthetic pigments and phenolic compounds. The higher tolerance to water deficiency of IL 9-2-5 was associated with the development of a better antioxidant system, especially in treatment V3. In addition, IL 9-2-5 had higher values of sclerophylly and leaf dry matter content thus confirming that the tolerance of IL 9-2-5 can be attributed to traits related to leaf morphology and physiology. In future, identification of polymorphisms in keygenes controlling these traits can guide breeding efforts aimed at improving susceptible genotypes