La Responsabilidad Social Corporativa como paradigma para la legitimación del orden económico neoliberal y la búsqueda de la competitividad empresarial

El debate sobre aspectos relacionados con el poder corporativo, el control del comportamiento empresarial o la legitimidad del sistema se remonta a la década de los años 50 del pasado siglo. Este debate, unido a cuál debe ser el papel que las empresas deben jugar en las sociedades contemporáneas se ha convertido en crónico en el capitalismo. Mucho más cuando en favor del crecimiento económico las empresas deben buscar permanentemente la senda de la competitividad. Tras el desarrollo teórico experimentado por la Responsabilidad Social Corporativa [RSC] durante las décadas de los 50 y 60, parece que esta se ha alzado como el paradigma más oportuno para representar, desde el final de la década de los 70 del siglo XX, la síntesis que el orden social y económico encarnado por el neoliberalismo ha encontrado para, al mismo tiempo que se dota de legitimidad al sistema a través de las empresas, alcanzar mayores niveles de competitividad empresarial

La ética como fundamento de la responsabilidad social: la perspectiva de género como praxis socialmente responsable en la universidad

Desde hace siglos han sido constantes las voces que han reclamado, por un lado, un comportamiento más humano de las entidades que operan en nombre del sistema capitalista y, por otro, un control al poder ejercido por estas mismas entidades: las empresas. La responsabilidad social, en este caso, la Responsabilidad Social Corporativa, fue invocada a cumplir ambos propósitos, dotar al capitalismo de un rostro humano y controlar el poder corporativo.Sin embargo, el individualismo, el egoísmo ético, la competencia o el androcentrismo, principios fundamentales en la ética liberal, difícilmente pueden justifcar un comportamiento socialmente responsable. No se trata, por tanto, de reformar el capitalismo, sí de superar un orden social que excluye al cincuenta por ciento de la población mundial, las mujeres, e invisibiliza a otros grupos sociales ajenos al canon liberal.En ese futuro de todas y para todas las personas la educación, en cualquiera de sus niveles, es determinante. En este caso concreto, las universidades y, especialmente, las universidades públicas, representan una de las más importantes instituciones desde las que inducir esta transformación social, educando en otros valores y principios éticos como, por ejemplo, los comunitarios, la solidaridad, la reciprocidad o la complementariedad, y creando conocimiento fundado en nuevas epistemologías abiertas a la diversidad de pensamiento y cosmovisiones.For several centuries now, constant voices have demanded on the one hand, a more humane behavior from entities operating on behalf of the capitalist system and, on the other, a control on the power exercised by these same entities: companies. Social responsibility, in this case, Corporate Social Responsibility was invoked to fulfillboth purposes, giving capitalism a human face and controlling corporate power.However, individualism, ethical egoism, competition or androcentrism (fundamental principles in the ethic liberal), cannot justify socially responsible behavior. It is not, therefore, a matter of reforming capitalism, but of overcoming a social order which excludes 50% of the world's population, women, and turns other outside liberal canon social groups outside invisible.Within this future of all and for all people, education at any level is crucial. In this specificcase universities, especially public ones, represent the most important institutions from which induce this social transformation.By means of not only educating in other values and ethical principles such as community, solidarity, reciprocity or complementarity ones, but also creating knowledge based on new epistemologies open to thought diversity and worldviews

Lessons from the First Wave of COVID-19. What Security Measures Do Women and Men Require from the Hotel Industry to Protect against the Pandemic?

The tourism sector in general and the hotel sector in particular face the challenge of managing appropriate security measures to deal with the COVID-19 pandemic. In this sense, it is useful to know which measures are most demanded by the clientele. This research, through non-parametric statistics tests, concluded that women are more demanding than men in relation to the security measures to be taken in hotels. More specifically, this research concludes that women are more demanding than men in relation to a set of measures including ensuring good hygiene conditions, the use of disinfectants, the existence of health and information checks, adapting the establishment to WHO recommendations, obtaining quality certification, measuring temperature, the need to provide information on protocols and measures, and the elimination of physical contact between people. This, as a practical application, makes it possible to know more accurately about the safety requirements of sex-segmented customers in the face of future health crises, allowing tourist managers to offer safer destinations and the hotel sector better health conditions for their clients

Design of Strategies for the Implementation and Management of a Complementary Monetary System Using the SWOT-AHP Methodology

The objective of this research is to contribute to the scientific debate on “complementary monetary systems” (CMSs), what strategies may be the best for allowing the implementation of a CMS in a territory and that optimise the potential that it seems to have to strengthen processes of sustainable local development and urban resilience. For this, the Strengths, Weaknesses, Opportunities and Threats-Analytic Hierarchy Process methodology (SWOT-AHP) has been used, which has allowed us to identify four strategies: (1) build a social, economic and political consensus, (2) create a community observatory for “complementary social monetary systems” (CSMSs), (3) define communication tools for raising awareness and education in ethical finance and (4) promote the alignment of the CSMS with sustainable local development strategies. These strategies have been formulated so that that they can be implemented by any entity, public or private, and for any of the types of CMS that may be part of a CSMS

Indigenous Peoples, Exclusion and Precarious Work: Design of Strategies to Address Poverty in Indigenous and Peasant Populations in Ecuador through the SWOT-AHP Methodology

This research analysed the options that, following decent employment and the social economy, can allow the human development of poor, excluded and vulnerable indigenous populations in Ecuador. A set of strategies were developed which can be implemented by public authorities and by community organisations. They were designed from two types of expert consultations: the Delphi method and the analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) combined with Analytic Hierarchy Process method (AHP) for hierarchizing the criteria collected and obtaining strategies. The proposed strategies are as follows: adopting appropriate legal frameworks, respecting peoples’ rights, better distribution of public resources, implementing monitoring systems, developing solidarity markets and recognizing the participation of the poor as a subject of rights. This investigation revealed differences between the state, which identifies the poor with monetary indicators, and the indigenous peoples, who see it as the lack of community links, by conceiving the poor as a beneficiary of official assistance, despite the fact that a strong community and peasant organisation could be used. The value of an economy based on reciprocity and confidence was also recognized, identifying niches of production and consumption to create partnerships and ensure the participation of indigenous peoples in decision-making areas

Terre, Droits de l'Homme et développement: cas et visions d'Afrique et d'Amérique

Nos encontramos con una obra que aborda múltiples cuestiones ligadas a la tierra y su aprovechamiento, en diversos escenarios geográficos, de África y América, con una perspectiva de lo que debería ser, de la influencia de una perspectiva de derechos humanos. Gracias a todo ello, se consigue una coherencia y un hilo conductor unitario, enriquecido además por el hecho de que la mayoría de los autores provienen directamente de dichos escenarios geográficos, con aportaciones cercanas y con el deseo por comprender y mejorar la realidad existente

Relationship between Consumer Motivation and the Gastronomic Experience of Olive Oil Tourism in Spain

The rise of new tourist typologies as a result of the change in the motivations of tourists and the increasingly active awareness of the environment are making these new tourist activities more sustainable. The development of typologies such as oleotourism or, more globally, gastronomic tourism is formed as an engine of socio-economic development wherever it is inserted, being even more important and decisive if it develops in rural areas. This study is based on a model of structural equations based on minimum partial squares. A sample size of 414 surveys was used, all of which were collected in the oil mills and museums of the towns of Baena, Cabra, Luque and Montilla, all of which belong to the province of Córdoba, Spain. This study develops a model based on motivations and gastronomic experience resulting from the development of oleotourism in the rural areas of the province of Córdoba (Spain). Among the most noteworthy results it is worth highlighting the positive influence of motivations on the gastronomic experience of tourists. In addition, the predictive relevance of the model is demonstrated