PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG JENIS ANDROID PADA MAHASISWA PENDIDIKAN EKONOMI FAKULTAS EKONOMI UNIVERSITAS NEGERI SURABAYA

The need for communication devices such as mobile phones (cell phones) or smartphone it self always increase from year to year, especially Samsung android phone. This is because the consumption patterns of consumers at the moment that have always wanted an ease of communication that can support their daily activities. So many of the manufacturers of mobile phones increases sales with various advantages of mobile phones is one of the factors product quality and brand image. The purpose of this study was to determine whether the product quality and brand image influence on purchasing decisions Brand Samsung Android phone on Economic Education Students in the Faculty of Economics, University of Surabaya. This study used a quantitative approach. The population in this study were students majoring in Economic Education. Samples are taken of 127 respondents was determined using purposive sampling technique. Data Questionnaire collected with instruments. Data were analyzed using descriptive statistics. The study showed a significant effect ni partially to the quality of the product to the buying decision branded Samsung Android phone with indigo tcount 5,853 with a significance value of 0.000. As for the Brand Image nevertheless have a significant impact to the value tcountof 4.137 with a significance value of 0.000. While simultaneously, Product Quality and Brand Image shown positive results influence the purchasing decisions Brand Samsung Android phone and most dominant factor influencing the decision of the respondents are in the Brand Image.  Keywords : Product Quality, Brand Image, Purchase Desicion Mobile Phone Brand Samsung Type Androi

MODEL PEMBELAJARAN NOBANGAN BERBASIS PERMAINAN TRADISIONAL SUKU KAILI BAGI GURU DAN SISWA DI SEKOLAH DASAR

Latar belakang kegiatan pengabdian ini yaitu adanya permasalahan pada sekolah mitra SDN 9 Banawa Kabupaten Donggala yaitu (1) Guru belum memiliki pemahaman model pembelajaran berbasis kebudayaan daerah, dan (2) belum ada pelatihan tentang model pembelajaran berbasis kebudayaan kepada guru-guru. Tujuan kegiatan pengabdian ini yaitu untuk memberikan pemahaman tentang model pembelajaran berbasis permainan tradisional pada guru di SDN 9 Banawa. Pelaksanaan pengabdian menggunakan pendekatan Andragogy. Beberapa teknik atau metode yang dapat digunakan dalam pengabdian ini adalah pemaparan materi, diskusi, dan praktek pembelajaran menggunakan model pembelajaran nobangan. Berdasarkan hasil pengabdian dapat ditarik kesimpulan yaitu (1) guru antusias dan bersemangat mengikuti desiminasi hasil penelitian model pembelajaran nobangan. (2) Implementasi penggunaan model pembelajaran nobangan di dalam pembelajaran mendapat respon positif dari guru dan siswa. Guru mudah menyampaikan materi kepada siswa. Siswapun terlihat aktif dan bersemangat selama dalam proses pembelajaran dengan menggunakan model pembelajaran nobangan

Ant Diversity (Hymenoptera: Formicidae: Myrmicinae) in Three Housing Types in Bandar Lampung

Bandar Lampung City has a population of 1.051.500 people with a density of 3.308,4 people/km2 in 2018. The population is densely accompanied by residential developments, one of which is housing. Housing in the city of Bandar Lampung amounted to 220 housing estates in 2018 consisting of types 21, 36, 45.54, and 70. Rapidly increasing development certainly affected the surrounding ecosystem. The ant is one indicator of change in the environment. Therefore it is important to research the identification of Myrmicinae ants in three types of housing in Bandar Lampung City. The research was conducted in November - October 2018. This type of research is quantitative with survey methods. The housing of each type is selected by random sampling then ant samples are taken using the standardized transect method. Two transects were installed in the yard of the house and a roadside transect. The ants obtained were identified using photographs, images and the key of determination. The results showed that there were 5 species of Myrmicinae from 3 genera namely Solenopsis geminata, Solenopsis invicta, Solenopsis molest, Tetramorium sp., and Monomorium sp. The most dominant subfamily Formicidae habitats are in the house and terrace house