The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation

A Composable Architecture for Scripting Multimedia Network Applications

A common approach to experimental multimedia network applications is to structure a range of media tools as independent monolithic applications. In this approach, every change must be incorporated into the appropriate applications, requiring each to be entirely recompiled and then redistributed to users. To simplify this procedure, we decompose the tools into reusable and flexible components, much like those provided in existing multimedia toolkits, such as Berkeley's Continuous Multimedia Toolkit and MIT's VuSystem which offer application developers a set of predefined modular building blocks that can be arranged as sources, sinks, and filters for media-data. With a well-decomposed and easy-to-understand object architecture, application developers can glue together components with simple scripts. Objects can be added or tailored to meet specific needs and then easily reassembled in a plug-and-play environment to create new tools. A clean object decomposition also makes it possible to ..

Shallow recycling of lower continental crust: The Mahoney Seamount at the Southwest Indian Ridge

The Mahoney Seamount is a recently discovered volcanic edifice located 4 km north of the ultra-slow spreading Southwest Indian Ridge (SWIR). The SWIR is one of the slowest spreading ridges worldwide with a full spreading rate of ∼14 mm/year and low magmatic productivity. We report that highly vesicular basalts from the Mahoney Seamount have unradiogenic Nd-Hf together with radiogenic Sr isotopic compositions. Their distinct low 206Pb/204Pb isotope signature combined with high 207Pb/204Pb and 208Pb/204Pb is best explained by melting of a mantle that has been strongly influenced by stranded lower continental crust. The geographic distribution of the isotopic variability favors the idea of shallow recycling of lower continental crust isolated for a longer period contributing to melts forming Mahoney Seamount through off-axis fault systems. The isotopic composition of Mahoney Seamount lavas shares many characteristics with EM-1 sources and the DUPAL signature. Previous isotopic studies of the SWIR basalts proposed recycling of ancient subcontinental lithospheric mantle (SCLM) or pelagic sediments with oceanic crust to be responsible for this enriched isotopic signature. Lu/Hf and Sm/Nd ratios of pelagic sediments would result in decoupled 143Nd/144Nd and 176Hf/177Hf ratios. This decoupling is also observed in Ejeda-Bekily dikes from Madagascar, but those are believed to sample the SCLM dispersed in the Indian Ocean. However, Mahoney Seamount shows no decoupling in those isotopic systems and the restricted occurrence of the extreme lower continental crustal signature at Mahoney Seamount implies that the enriched isotopic signature has a different origin

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation

The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation