Where spirituality and religion meet gender and sexuality::Towards a research agenda for intersectional marketing theory

During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—including their gender and sexuality—shape fieldwork in multifaceted manners; (ii) investigations of religious/spiritual fields would benefit from a heightened sensitivity to issues of gender and sexuality; and (iii) greater sensitivity to aspects of religion and/or spirituality can help gender and sexuality scholars better understand consumers and markets. Based on the above, in this commentary paper, we call for intersectional reflexivity, attention to vulnerability and discomfort during fieldwork, and critical sensitivity to the religious “context of context” during theorization. Furthermore, we argue that specific spiritual/religious imaginaries can foster new research approaches that can contribute to more nuanced fieldwork and theorization in marketing and consumer research.</p

Where spirituality and religion meet gender and sexuality:Toward a research agenda for intersectional marketing theory

During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—including their gender and sexuality—shape fieldwork in multifaceted manners; (ii) investigations of religious/spiritual fields would benefit from a heightened sensitivity to issues of gender and sexuality; and (iii) greater sensitivity to aspects of religion and/or spirituality can help gender and sexuality scholars better understand consumers and markets. Based on the above, in this commentary paper, we call for intersectional reflexivity, attention to vulnerability and discomfort during fieldwork, and critical sensitivity to the religious “context of context” during theorization. Furthermore, we argue that specific spiritual/religious imaginaries can foster new research approaches that can contribute to more nuanced fieldwork and theorization in marketing and consumer research.</p

Art Fairs as a Medium for Branding Young and Emerging Artists: The Case of Frieze London

While previous researchers have attempted to explain the uncertain quality of visual arts with reference to branding theory, they have overlooked the role of art fairs. Socio-cultural approaches to branding allow us to explore the function of intermediaries in valuing contemporary arts. This article aims to analyze the role of art fairs in the process of branding young and emerging artists. In particular, a prestigious art fair, Frieze London, serves as an instrumental case study for developing a systematic understanding of art fairs in terms of valuing and branding contemporary art

Role of high tibial osteotomy in chronic injuries of posterior cruciate ligament and posterolateral corner

High tibial osteotomy (HTO) is a surgical procedure used to change the mechanical weight-bearing axis and alter the loads carried through the knee. Conventional indications for HTO are medial compartment osteoarthritis and varus malalignment of the knee causing pain and dysfunction. Traditionally, knee instability associated with varus thrust has been considered a contraindication. However, today the indications include patients with chronic ligament deficiencies and malalignment, because an HTO procedure can change not only the coronal but also the sagittal plane of the knee. The sagittal plane has generally been ignored in HTO literature, but its modification has a significant impact on biomechanics and joint stability. Indeed, decreased posterior tibial slope causes posterior tibia translation and helps the anterior cruciate ligament (ACL)-deficient knee. Vice versa, increased tibial slope causes anterior tibia translation and helps the posterior cruciate ligament (PCL)-deficient knee. A review of literature shows that soft tissue procedures alone are often unsatisfactory for chronic posterior instability if alignment is not corrected. Since limb alignment is the most important factor to consider in lower limb reconstructive surgery, diagnosis and treatment of limb malalignment should not be ignored in management of chronic ligamentous instabilities. This paper reviews the effects of chronic posterior instability and tibial slope alteration on knee and soft tissues, in addition to planning and surgical technique for chronic posterior and posterolateral instability with HTO

Wirbelstromverfahren zur Untersuchung der Spannungsrisskorrosion in austenitischen Bauteilen sowie Vorrichtung zur Durchfuehrung des Verfahrens

Bei einem Wirbelstromverfahren zur Untersuchung der Korrosionstiefe bei Spannungsrisskorrosion in austenitischen Bauteilen wird die Impedanzveraenderung einer flachen Abtastspule sowohl bei einer ersten niedrigen Frequenz im Bereich von weniger als 30 kHz als auch einer zweiten wesentlich hoeheren Frequenz im Bereich von 2 MHz ausgewertet. Es werden jeweils kompensierte Summensignale erzeugt, wobei das niederfrequente Summensignal phasenunabhaengig gleichgerichtet wird, um ein Signal zu erzeugen, das der Summe der tatsaechlichen Spulenabhebung und der Korrosionstiefe entspricht. Das hochfrequente Summensignal wird mit Hilfe eines Phasengleichrichters so gleichgerichtet, dass das in ihm enthaltene Korrosionssignal unterdrueckt wird und ein Abhebungssignal erzeugt wird, das der tatsaechlichen Spulenabhebung zugeordnet ist. Durch eine Subtraktion des zweiten Signals vom ersten Signal wird die Korrosionstiefe ermittelt

Detection and quantification of grinding damage by using EC and 3MA techniques

Grinding is used as manufacturing process for finishing of hardened surfaces. In dependence of the grinding parameters, the material and the component form the near-surface material warms up locally different during grinding. Local overheating can result in undesired structural changes, called grinding burns. In this case, surface tempering, cracking, rehardening and temperature induced tensile residual stresses can impair the desired surface treatment effect of grinding, which is the generation of compressive residual stresses in the substrate surface due to plastic deformation. A safe proof of such grinding errors is necessary. Present quality management systems are based on tests performed according to relevant industrial standards, prescribing the complex and time-expensive natal etching. However, these tests are not suited for process-integrated non-destructive testing (PINT) respectively for fast post-process testing (FPPT). A very fast and reliable method to detect zones with grinding burns is MFEC (Multi-Frequency Eddy Current). It is able to be used as a fully automated inspection method within the production line, e.g. for cam slices. In order to characterize grinding burns in a quantitative way, the non-destructive testing method must be sensitive to microstructure as well as to residual stress states. Furthermore it should be able to obtain depth dependent measuring results. If using only one micromagnetic measuring quantity, it is impossible to detect changes in hardness as well as in residual stresses at the same time. Due to the complex microstructure and stress gradients in near sub-surface zones, it is difficult to obtain trustworthy quantitative results with only one micromagnetic testing method. On the other hand, the 3MA (Multi-Parameter Micro-Magnetic Microstructure Stress Analyzer) technique combines the information content of four different methods, which are eddy current, Barkhausen noise, time signal of tangential magnetic field strength and incremental permeability. This multi-method, multi-parameter approach allows determining hardness and residual stresses in different material depths in a quantitative manner. In this contribution, the methodical background as well as application examples for both methods will be discussed

Exploring the Interface Landscape of Noble Metals on Epitaxial Graphene

Understanding the interaction between noble metals (NMs) and epitaxial graphene is essential for the design and fabrication of novel devices. Within this framework, a combined experimental and theoretical investigation of the effect of vapor-deposited NM (silver [Ag] and gold [Au]) nanostructures on the vibrational and electronic properties of monolayer epitaxial graphene (MLG) on 4H-SiC is presented. Large sets of Raman scattering data are analyzed using supervised classification and statistical methods. This analysis enables identification of the specific Raman fingerprints of Au- and Ag-decorated MLG originating from different dispersion interactions and charge transfer at the metal nanostructure/MLG interface. It is found that Raman scattering spectra of Au-decorated MLG feature a set of allowed phonon modes similar to those in pristine MLG, whereas the stronger Ag physisorption triggers an activation of defect-related phonon modes and electron doping of MLG. A principal component analysis (PCA) and linear discriminant analysis (LDA) are leveraged to highlight the features in phonon dispersion of MLG that emanate from the NM deposition process and to robustly classify large-scale Raman spectra of metal-decorated graphene. The present results can be advantageous for designing highly selective sensor arrays on MLG patches decorated with different metals.Funding Agencies|Angpanneforeningens Forskningsstiftelse [16-541]; Bulgarian National Science FundNational Science Fund of Bulgaria [DN 18/6]; VRSwedish Research Council [2018-04962, 2016-05362]; SSFSwedish Foundation for Strategic Research [RMA 15-0024]; Linkoping University ("LiU Career Contract") [Dnr-LiU-2015-01510]; Swedish research councilSwedish Research CouncilEuropean Commission [VR-201504630]; Olle Engkvist foundation [SOEB 190-312]; Wenner-Gren foundations [UPD2018-0071, UPD2019-0007]; AForsk foundation [AF 19-137]</p