Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism

Businesses and communities in rural areas face increased challenges to compete in the globalized tourism market. Rural areas and small communities often have rich endogenous natural resources, which may appeal to a stressed urban public, however, simply possessing these attributes is not sufficient, the must be communicated and promoted to the right people. The purpose of this study is to explore the use of Internet and online marketing tools to improve the competitiveness of small-scale rural tourism companies. The paper presents an overview of the perception, knowledge and use of Internet as a marketing toll by small-scaled rural tourism companies located in Portugal centre region and discusses the challenges and motivations involved in promoting rural tourism in a globalized market. A sample of small-scaled rural tourism companies was inquired about their attitudes toward the use of Internet marketing tools. The results show that Rural Tourism companies have limited knowledge of web marketing tools potential to support the rural tourism and highlight the need to increase the use of Internet as a marketing tool to globally communicate, promote and positioning rural tourism in order to leverage resources and create sustainability.Rural tourism, SMEs, Internet, Marketing, e-Commerce

Web Marketing Tourism Destinations

Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool. Due to the fast growing importance of the Internet as an information and communication medium, these systems have been modified in order to be Web-based. However, it is no longer enough for a DMO to just have a Web site. Successful Web Marketing requires an articulated approach to three critical tasks: web site design, promoting the web site, and assessing the web site marketing effectiveness. This paper aims to provide a set of useful guidelines required for DMOs to achieve successful marketing on the Internet. In order to offer empirical evidence of the Web sites that fit within the guidelines provided, official Web sites of ten European DMOs were analyzed

Modelling and testing consumer trust dimensions in e-commerce

Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online

The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and Web-CRM). Future research is encouraged to build on this framework to test how internal and external forces of the firm, along with its past performance, influence the determination of e-marketing strategy and how in turn, e-marketing strategy impacts on performance at the web and firm levels.

On the vulval morphology of some species of Bursaphelenchus (Nematoda: Parasitaphelenchinae)

The vulval pattern of six species of the genus Bursaphelenchus (B. abruptus, B. conicaudatus, B. fraudulentus, B. luxuriosae, B. mucronatus and B. xylophilus) was studied using scanning electron microscopy. A terminology for the vulval region structures observed is proposed herein and illustrated by micrographs and line drawings. It was shown that, of the studied species, only B. mucronatus and B. xylophilus share an identical morphology of the vulval region, all other species differing significantly from each other and from both B. mucronatus and B. xylophilus. This study indicates the diagnostic potential for variation in vulval morphology within Bursaphelenchus and it is recommended that such features are recorded in all future descriptions

The catalyst for digital transformation in the hospitality industry?

António, N., & Rita, P. (2021). COVID-19: The catalyst for digital transformation in the hospitality industry? Tourism & Management Studies, 17(2), 41-46. https://doi.org/10.18089/tms.2021.170204Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.publishersversionpublishe

Promotion of inclusive tourism by national destination management organizations

Rita, P., & António, N. (2020). Promotion of inclusive tourism by national destination management organizations. Worldwide Hospitality and Tourism Themes, 12(6), 701-714. https://doi.org/10.1108/WHATT-07-2020-0068Purpose: Inclusive tourism has the potential to counter balance some of the disadvantages relating to tourism development and effectively exert positive impacts on society at large and specifically on tourist destinations. However, there is a research gap in studies on inclusiveness related to the promotional efforts of national destination management organizations. Design/methodology/approach: Data science-based methods, mainly text mining and image mining, were used to analyze both the explicit and implicit content in text and images in the English brochures published by nine European official destination management organizations. Findings: Results highlighted that the countries' attitudes towards inclusion were aligned with what the countries’ destination management organizations were promoting, especially in the case of highly ranked countries on an inclusiveness index. However, there were differences between their explicit content (what they write in text) and their implicit content (what they show in images). Originality/value: The combined analysis of text and image content allowed for a complete understanding as to how national’s destination management organizations are promoting inclusion, showing that destination management organizations should make an effort in improving their promotional material and above all the images they use.authorsversionpublishe

a bibliometric analysis

Ramos, R., & Rita, P. (2023). Structure of REDEE and EJMBE research: a bibliometric analysis. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-04-2022-0109 --- Funding Information: This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Purpose: Evaluating existing literature can lead to a better understanding of a scientific journal's state of the art. In this sense, this study aims to analyze the global research evolution of the Revista Europea de Dirección y Economia de la Empresa (REDEE) and the European Journal of Management and Business Economics (EJMBE). Design/methodology/approach: A bibliometric analysis was conducted to acknowledge the most contributing authors, impactful articles, publication trends, keyword analysis, co-occurrence networks and collaboration networks. A total of 454 articles published between 2006 and 2022 were analyzed. Findings: The results suggest that the international strategy set in 2014 has resulted in a steadily growing number of publications and a significant increment in citations. Relationship marketing and the connections between innovation, performance and entrepreneurship are topics of interest for the EJMBE. Originality/value: Mapping existing EJMBE research through identifying the contributing authors, most impactful articles, publication trends, keyword analysis, co-occurrence networks and collaboration networks is missing to encourage new research projects.publishersversionepub_ahead_of_prin

Toward predicting Dinophysis blooms off NW Iberia: a decade of events

Dinophysis acuminata and Dinophysis acuta are recurrent species off NW Iberia but their outbreaks occur under different conditions. A decade (2004-2013) of weekly data for each species at two sentinel stations located at the entrance of Rias de Aveiro-AV (NW Portugal, 40 degrees 38.6' N) and Pontevedra-PO (Galicia, Spain, 42 degrees 21.5' N), were used to investigate the regional synchronism and mesoscale differences related to species detection, bloom (>200 cells L-1) initiation and development. Results highlight the high interannual variability of bloom events and summarize the associated meteorological/oceanographic conditions. D. acuta blooms were observed in 2004-2008 and 2013, and the species highest maxima at AV occurred after the highest maxima of its prey Mesodinium, with a time-lag of 2-3 weeks. D. acuminate blooms were observed every year at both stations. The cell concentration time series shows that the blooms generally present a sequence starting in March with D. acuminata in PO and three weeks later in AV, followed by D. acuta that starts at AV and three months later in PO. Exceptionally, D. acuminate blooms occurred earlier at AV than PO, namely in high spring upwelling (2007) or river runoff (2010) years. A four-year gap (2009-2012) of D. acuta blooms occurred after an anomalous 2008 autumn with intense upwelling which is interpreted as the result of an equatorward displacement of the population core. Numerical model solutions are used to analyze monthly alongshore current anomalies and test transport hypotheses for selected events. The results show a strong interannual variability in the poleward/equatorward currents associated with changes in upwelling forcing winds, the advection of D. acute blooms from AV to PO and the possibility that D. acuminata blooms at AV might result from inocula advected southward from PO. However, the sensitivity of the results to vertical position of the lagrangian tracers call for more studies on species distribution at the various bloom stages. (C) 2015 Elsevier B.V. All rights reserved