159 research outputs found

    International marketing journals : a preliminary regional and institutional examination of research productivity

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    Contributions to marketing knowledge are becoming more global (Stremersch and Verhoef, 2005). This paper explores the issue of regional contribution to the international marketing area, which could be expected to be more global than other areas. Publications within four leading international marketing journals were reviewed over a five-year period (1999-2003). Findings suggested that approximately 50 percent of the works were authored by academics outside North America.<br /

    Instream Woody Debris and Riparian Forest Characteristics in the Sabine River, Texas

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    We examined instream large woody debris (LWD) dynamics on the Sabine River, TX. All wood \u3e10 cm in diameter and \u3e2 m long was measured on four river meanders (meander wavelengths) below the dam on Toledo Bend Reservoir. We determined LWD species, degree of decay, bank orientation, jam association, and stage contact. We also measured riparian vegetation characteristics on each meander. LWD volumes were significantly greater at the site immediately below Toledo Bend Dam, due to the relatively steeper channel gradient and higher rates of channel erosion. Based on mass balance estimates, between 11 and 21% of total annual recruitment came from upstream fluvial transport, and the remainder resulted from bank erosion and tree mortality. We estimated average LWD residence time to be 12–14 years. The lower Sabine River is transport-limited for sediment, and the same is true for LWD. Based on these measurements, it is unlikely that Toledo Bend Reservoir is having a significant impact on LWD dynamics at the measurement reaches due to lacustrine wood storage. Of greater concern in the study system are riparian forest degradation and invasive species spread, which may dramatically affect future LWD loadings and residence times, and thus, riverine biota

    Zerebrale Periinfarktdepolarisation: zeitliche und topographische Dynamik in simultaner Magnetoencephalographie und Elektrokortikographie nach Mediaokklusion bei der Ratte

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    Diese Arbeit untersucht zerebrale Periinfarktdepolarisationen nach fokaler Ischämie bei der Ratte, denen eine wesentliche pathogenetische Bedeutung beim Schlaganfall zugeschrieben wird. Dabei wird detailliert die zeitliche und topographische Dynamik dieser reversiblen Depolarisationswellen mittels simultaner 16-Kanal-Elektrokortikographie und 16-Kanal-Magnetoencephalographie beschrieben und aufgezeigt, dass Periinfarktdepolarisationen deutlich komplexere Prozesse sind als bisher vermutet

    Experiential satisfaction with a wholly online marketing unit

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    This study examines the relationship between students&rsquo; satisfaction with a core undergraduate marketing unit, preference for online or face-to-face mode of teaching delivery and intent to major in marketing. The core undergraduate marketing unit was offered only in a wholly online mode, although many of the students had experienced traditional face-to-face classes in previous units. The sample was 112 undergraduate students. Findings indicated students&rsquo; preference for face-to-face mode of teaching delivery did not affect satisfaction with the marketing unit, but there was a significant relationship between unit satisfaction and students preference for online mode of teaching delivery. Mode of teaching delivery preferences suggested neither the online or face-to-face mode affected students&rsquo; choice in majoring in the marketing discipline, however, there was a significant relationship between student satisfaction and intent to major in marketing.<br /
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