The M.B.A.: A Schizophrenic Graduate Program?

N/

The Success Of Chains: Customer Loyalty Or Customer Comfort?

The quest to understand customer behaviour has led researchers down many interesting paths. Is it satisfaction with the product, a feeling of belonging, a basic need, or perhaps something more? The literature lends itself to many theories and constructs that try to pin point what makes the consumer tick. Generally the literature defines both physical and psychological aspects of the consumer, that can help better predict the behaviour of the market. The research leaves many questions: Does one rely on the other? Are we measuring too much? Or are we missing the main points? This paper will look at the psychological aspect of the literature in trying to develop the Consumer Comfort construct (Spake, Beatty, Brockman and Crutchfield 2003), and to identify the basic determinates needed to measure buyer behaviour

Publishing In The Accounting Journals: Is There A Gender Bias?

To publish or not to publish?… that is the question (adapted from William Shakespeare).  In the world of academe, the answer is short and sweet… publish or get out.  This rule holds true for both male and female faculty members, yet it is sometimes postulated that there may be some inconsistencies on how this rule applies across the genders.  This study focuses on whether male and female accounting academics have distinctive patterns of representation as authors in top ranked accounting journals. Archival data, consisting of author information and article information was collected for two journals, The Accounting Review and Journal Accounting Research.  Consistent with previous research findings, preliminary results suggest that females represent a disproportionately small minority of authors in both of these two top accounting journals

The Success Of Chains: Customer Loyalty Or Customer Comfort?

Abstract Th

Extreme sports in natural areas: Looming disaster or a catalyst for a paradigm shift in land use planning?

Historically, visitors' motives for visiting protected areas included 'rest, relaxation and reinvigoration'. Ecological impacts were typically low. Recent trends have increased use of protected areas for extreme sports, with greater numbers undertaking more active recreation, such as extreme sports. The effect of this trend is considered, together with potential management options. We propose that the development of appropriately targeted and delivered educational programmes could minimise environmental degradation. However, to maximise ecological conservation in protected lands we consider that a major paradigm shift is required. This will require a more strategic, holistic approach to planning and managing outdoor recreation/sport destinations incorporating collaboration across stakeholders. Based on past experience, to continue with the current model will ultimately accelerate biodiversity loss, degradation of protected areas, and loss of recreational amenity