Why Wonder Bread Lost No Dough: Materiality, Settlements and the FTC\u27s Ad Substantiation Program

Previous studies (e.g., by Sam Peltzman) demonstrate the powerful share-value effects of Federal Trade Commission (FTC) actions against firms whose advertising the FTC claims violate the law. Curiously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no adverse impact results, an empirical finding thus far unexplained. This article uses a recent FTC action, in which the accused advertiser suffered no adverse equity impact, to explain that result. Many advertising messages challenged by the FTC are not material to consumers. If not - and especially when, as in the case discussed here, the advertiser had much earlier discontinued the advertising challenged - the advertiser predictably would not suffer. Econometric evidence supports the findings of no adverse impact, and of lack of materiality in the messages the FTC challenged

Ascertaining women’s preferred mode of address and preferred choice of title during pregnancy and childbirth

To determine how women in pregnancy would like to be addressed and to ascertain their preferred choice of title during pregnancy. A questionnaire was administered to 925 antenatal women. Midwifery and medical staff (183) were invited to respond to a similar questionnaire.The response rate was 71.2% from the survey of pregnant women. The vast majority (82.1%) preferred to be addressed by their first name. Women were in favour of being called ’patient’ (32.8%) as their first choice. The staff survey yielded a response rate of 77%. The majority (81.8%) of health professionals preferred to address women by their first name. ’Mother’ (28.7%) was the most popular first choice. We conclude that women in pregnancy do have a preference on how they would like to be addressed and this is predominantly by first name. Health professionals also prefer to call pregnant women by their first name. The term ’patient’ was the most popular first choice of title of women in pregnancy but the term ’mother’ was the preferred choice of the health professionals. Medical staff were more likely to choose ’patient’ than midwives

Oviposition by European Corn Borer (Lepidoptera: Crambidae) in Response to Various Transgenic Corn Events

Oviposition preference by European corn borers, Ostrinia nubilalis (Hubner), for or against transgenic corn would influence amounts of refuge required for resistance management. The objective of this research was to determine if various Bacillus thuringiensis (Bt) corn transgenic events influence 0. nubilalis oviposition. All commercially available events (currently 5) were evaluated, plus 1 experimental event. Results from 3 independent studies are reported, including 3 field-cage experiments with vegetative corn, 2 field-cage experiments with reproductive corn, and 2 field experiments with natural 0. nubilalis on reproductive corn. In each case, Bt corn hybrids are compared with their near isogenic hybrids by counting numbers of egg masses on each plant type. More extensive comparisons were made in 3 of the experiments by determining the number, size, and location of egg masses on the corn hybrids. Moths laid more egg masses on Bt corn than on non-Bt corn in 1 cage experiment. These results, however, were not found in any of the other experiments. There is evidence that suggests cage effects influence moth oviposition more than Bt protein. Four of the 5 cage experiments and 2 field experiments indicate that the tested Bt events do not influence 0. nubilalis oviposition. Larval injury to isogenic corn during the vegetative stage did not influence adult oviposition during the corn reproductive stage when compared with Bt corn and noninjured isogenic corn. Based on these experiments, suggestions are made for future studies that use natural 0. nubilalis rather than 0. nubilalis in cages

An All-Fiber, Modular, Compact Wind Lidar for Wind Sensing and Wake Vortex Applications

This paper discusses an innovative, compact and eyesafe coherent lidar system developed for wind and wake vortex sensing applications. With an innovative all-fiber and modular transceiver architecture, the wind lidar system has reduced size, weight and power requirements, and provides enhanced performance along with operational elegance. This all-fiber architecture is developed around fiber seed laser coupled to uniquely configured fiber amplifier modules. The innovative features of this lidar system, besides its all fiber architecture, include pulsewidth agility and user programmable 3D hemispherical scanner unit. Operating at a wavelength of 1.5457 microns and with a PRF of up to 20 KHz, the lidar transmitter system is designed as a Class 1 system with dimensions of 30"(W) x 46"(L) x 60"(H). With an operational range exceeding 10 km, the wind lidar is configured to measure wind velocities of greater than 120 m/s with an accuracy of +/- 0.2 m/s and allow range resolution of less than 15 m. The dynamical configuration capability of transmitted pulsewidths from 50 ns to 400 ns allows high resolution wake vortex measurements. The scanner uses innovative liquid metal slip ring and is built using 3D printer technology with light weight nylon. As such, it provides continuous 360 degree azimuth and 180 degree elevation scan angles with an incremental motion of 0.001 degree. The lidar system is air cooled and requires 110 V for its operation. This compact and modular lidar system is anticipated to provide mobility, reliability, and ease of field deployment for wind and wake vortex measurements. Currently, this wind lidar is undergoing validation tests under various atmospheric conditions. Preliminary results of these field measurements of wind characteristics that were recently carried out in Colorado are discussed

Fermions, Gauge Theories, and the Sinc Function Representation for Feynman Diagrams

We extend our new approach for numeric evaluation of Feynman diagrams to integrals that include fermionic and vector propagators. In this initial discussion we begin by deriving the Sinc function representation for the propagators of spin-1/2 and spin-1 fields and exploring their properties. We show that the attributes of the spin-0 propagator which allowed us to derive the Sinc function representation for scalar field Feynman integrals are shared by fields with non-zero spin. We then investigate the application of the Sinc function representation to simple QED diagrams, including first order corrections to the propagators and the vertex.Comment: 10 pages, Latex, 9 figure