Analisa Hubungan Experiential Marketing, Kepuasan Pelanggan, Loyalitas Pelanggan Starbucks Coffee Di Surabaya Town Square

Penelitian ini dilakukan untuk menganalisis hubungan experiential marketing kepuasan pelanggan, loyalitas pelanggan Starbucks Coffee di Surabaya Town Square. Salah satu pendekatan pemasaran untuk mendukung terciptanya loyalitas pelanggan adalah memasarkan produk dengan menggunakan pengalaman pemasaran (experiential marketing). Dengan mengintegrasikan unsur-unsur emosi, logika dan proses pemikiran umum dapat membangun hubungan dengan pelanggan sehingga dapat menarik kepuasan dan menumbuhkan loyalitas pelanggan. Tujuan penelitian ini ini adalah untuk mengetahui tanggapan pelanggan mengenai experiential marketing di Starbucks Coffee Surabaya Town Square dan hubungannya dengan kepuasan pelanggan dan loyalitas pelanggan. Adapun jumlah sampel yang diteliti sebanyak 110 responden dari pelanggan yang mengunjungi Starbucks Coffee di Surabaya Town Square dengan menggunakan non probability sampling. Alat analisa yang digunakan Analisis Deskriptif dan metode Partial Least Square (PLS)

Anomalous double peak structure in Nb/Ni superconductor/ferromagnet tunneling DOS

We have experimentally investigated the density of states (DOS) in Nb/Ni (S/F) bilayers as a function of Ni thickness, $d_F$. Our thinnest samples show the usual DOS peak at $\pm\Delta_0$, whereas intermediate-thickness samples have an anomalous ``double-peak'' structure. For thicker samples ($d_F \geq 3.5$ nm), we see an ``inverted'' DOS which has previously only been reported in superconductor/weak-ferromagnet structures. We analyze the data using the self-consistent non-linear Usadel equation and find that we are able to quantitatively fit the features at $\pm\Delta_0$ if we include a large amount of spin-orbit scattering in the model. Interestingly, we are unable to reproduce the sub-gap structure through the addition of any parameter(s). Therefore, the observed anomalous sub-gap structure represents new physics beyond that contained in the present Usadel theory.Comment: 4 pages, 3 figure

Sphingolipids are involved in insect egg-induced cell death in Arabidopsis.

In Brassicaceae, hypersensitive-like programmed cell death (HR-like) is a central component of direct defenses triggered against eggs of the large white butterfly (Pieris brassicae). The signaling pathway leading to HR-like in Arabidopsis (Arabidopsis thaliana) is mainly dependent on salicylic acid (SA) accumulation, but downstream components are unclear. Here, we found that treatment with P. brassicae egg extract (EE) triggered changes in expression of sphingolipid metabolism genes in Arabidopsis and black mustard (Brassica nigra). Disruption of ceramide (Cer) synthase activity led to a significant decrease of EE-induced HR-like whereas SA signaling and reactive oxygen species levels were unchanged, suggesting that Cer are downstream activators of HR-like. Sphingolipid quantifications showed that Cer with C16:0 side chains accumulated in both plant species and this response was largely unchanged in the SA-induction deficient2 (sid2-1) mutant. Finally, we provide genetic evidence that the modification of fatty acyl chains of sphingolipids modulates HR-like. Altogether, these results show that sphingolipids play a key and specific role during insect egg-triggered HR-like

Trade-off between constitutive and inducible resistance against herbivores is only partially explained by gene expression and glucosinolate production.

The hypothesis that constitutive and inducible plant resistance against herbivores should trade-off because they use the same resources and impose costs to plant fitness has been postulated for a long time. Negative correlations between modes of deployment of resistance and defences have been observed across and within species in common garden experiments. It was therefore tested whether that pattern of resistance across genotypes follows a similar variation in patterns of gene expression and chemical defence production. Using the genetically tractable model Arabidopsis thaliana and different modes of induction, including the generalist herbivore Spodoptera littoralis, the specialist herbivore Pieris brassicae, and jasmonate application, constitutive and inducibility of resistance was measured across seven A. thaliana accessions that were previously selected based on constitutive levels of defence gene expression. According to theory, it was found that modes of resistance traded-off among accessions, particularly against S. littoralis, in which accessions investing in high constitutive resistance did not increase it substantially after attack and vice-versa. Accordingly, the average expression of eight genes involved in glucosinolate production negatively predicted larval growth across the seven accessions. Glucosinolate production and genes related to defence induction on healthy and herbivore-damaged plants were measured next. Surprisingly, only a partial correlation between glucosinolate production, gene expression, and the herbivore resistance results was found. These results suggest that the defence outcome of plants against herbivores goes beyond individual molecules or genes but stands on a complex network of interactions

Experiments towards quantum information with trapped Calcium ions

Ground state cooling and coherent manipulation of ions in an rf-(Paul) trap is the prerequisite for quantum information experiments with trapped ions. With resolved sideband cooling on the optical S1/2 - D5/2 quadrupole transition we have cooled one and two 40Ca+ ions to the ground state of vibration with up to 99.9% probability. With a novel cooling scheme utilizing electromagnetically induced transparency on the S1/2 - P1/2 manifold we have achieved simultaneous ground state cooling of two motional sidebands 1.7 MHz apart. Starting from the motional ground state we have demonstrated coherent quantum state manipulation on the S1/2 - D5/2 quadrupole transition at 729 nm. Up to 30 Rabi oscillations within 1.4 ms have been observed in the motional ground state and in the n=1 Fock state. In the linear quadrupole rf-trap with 700 kHz trap frequency along the symmetry axis (2 MHz in radial direction) the minimum ion spacing is more than 5 micron for up to 4 ions. We are able to cool two ions to the ground state in the trap and individually address the ions with laser pulses through a special optical addressing channel.Comment: Proceedings of the ICAP 2000, Firenz

The effect of homozygous deletion of the BBOX1 and Fibin genes on carnitine level and acyl carnitine profile.

BACKGROUND: Carnitine is a key molecule in energy metabolism that helps transport activated fatty acids into the mitochondria. Its homeostasis is achieved through oral intake, renal reabsorption and de novo biosynthesis. Unlike dietary intake and renal reabsorption, the importance of de novo biosynthesis pathway in carnitine homeostasis remains unclear, due to lack of animal models and description of a single patient defective in this pathway. CASE PRESENTATION: We identified by array comparative genomic hybridization a 42 months-old girl homozygote for a 221 Kb interstitial deletions at 11p14.2, that overlaps the genes encoding Fibin and butyrobetaine-gamma 2-oxoglutarate dioxygenase 1 (BBOX1), an enzyme essential for the biosynthesis of carnitine de novo. She presented microcephaly, speech delay, growth retardation and minor facial anomalies. The levels of almost all evaluated metabolites were normal. Her serum level of free carnitine was at the lower limit of the reference range, while her acylcarnitine to free carnitine ratio was normal. CONCLUSIONS: We present an individual with a completely defective carnitine de novo biosynthesis. This condition results in mildly decreased free carnitine level, but not in clinical manifestations characteristic of carnitine deficiency disorders, suggesting that dietary carnitine intake and renal reabsorption are sufficient to carnitine homeostasis. Our results also demonstrate that haploinsufficiency of BBOX1 and/or Fibin is not associated with Primrose syndrome as previously suggested

Studies of YBCO Strip Lines under Voltage Pulses: Optimisation of the Design of Fault Current Limiters

We present experimental results on the behaviour of a superconducting YBCO/Au meander of length L submitted to short circuit tests with constant voltage pulses. The meander, at the beginning of the short-circuit, is divided in two regions; one, with a length L1 proportional to the applied voltage, which first switches into a highly dissipative state (HDS) while the rest remains superconducting. Then the rest of the meander will progressively switch into the normal state due to the propagation of this HDS (few m/s) from both ends. The part L1 has to initially support a power density proportional to r.Jp^2 (r is the resistivity of the bilayer and Jp the peak current density). To avoid local excessive dissipation of power and over heating on one part of the wafer in the initial period, we have developed a novel design in order to distribute the dissipating section of the meander into many separated small dissipative zones. Furthermore the apparent propagation velocity of these dissipative zones is increased by the number of propagation fronts. We will show results obtained on 3kW (300V, 10A) FCL on a 2" wafer which confirm the benefits of this new design.Comment: 4 pages, 6 figures; presented at the Applied Superconductivity Conference in Houston, TX (August 2002); to be published in IEEE Trans. On Appl. Supercon